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The Small Group Gym Pod

Hosted by Stuart Aitken · health · EN-GB

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About this Podcast:

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

Pitch Analysis

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Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Small Group Gym Pod

What is The Small Group Gym Pod about?

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

Who hosts The Small Group Gym Pod?

The Small Group Gym Pod is hosted by Stuart Aitken. The show has published 55 episodes to date.

What has The Small Group Gym Pod covered recently?

Recent episodes include "#57 From 45 to 84 Members: How Dan Rose Grew His Gym w/out Social Media" (28 October 2026, 39 minutes), "#56 How to Build a Gym Team That Does the Work Better Than You (w/ Chris Travis)" (21 October 2026, 43 minutes), and "#55 6 Ways to Improve Your Small Group Coaching (Lessons From Nick Winkelman)" (14 October 2026, 14 minutes).

How often does The Small Group Gym Pod publish?

The Small Group Gym Pod publishes roughly weekly, with episodes averaging 45 minutes across 55 episodes.

How hard is it to get booked on The Small Group Gym Pod?

Booking probability for The Small Group Gym Pod is 32%, and the host is rated Selective on guests. The Small Group Gym Pod requires a Pod Score of 80 or higher. The Small Group Gym Pod's contact route on record: verified email.

Who should pitch The Small Group Gym Pod?

The strongest fits for The Small Group Gym Pod are Fitness, Golf & Recreation and Business & Management Consulting. The Small Group Gym Pod has a health audience.

About the host

Stuart Aitken hosts The Small Group Gym Pod, a health podcast with 55 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #57

    #57 From 45 to 84 Members: How Dan Rose Grew His Gym w/out Social Media

    Oct 28, 202639 min

    How do you grow your small group gym when posting on social media feels like a constant struggle? In this episode, I’m joined by Dan Rose, owner of Core Performance in Twickenham, to talk about growing from around 40–45...

  • Episode #56

    #56 How to Build a Gym Team That Does the Work Better Than You (w/ Chris Travis)

    Oct 21, 202643 min

    You’ve hired coaches, but you’re still handling every enquiry, sorting every membership issue and making every decision. How do you build a team that can take more responsibility for running the gym? In this episode...

  • Episode #55

    #55 6 Ways to Improve Your Small Group Coaching (Lessons From Nick Winkelman)

    Oct 14, 202614 min

    How much of what you say during your small group training sessions actually helps your members? And how much of it is just noise? I recently hosted Nick Winkelman, author of The Language of Coaching , for a full-day...

  • Episode #54

    #54 How to Become the Gym Your Community Recommends (w/ Maggie Elliott)

    Oct 7, 202643 min

    How do you become the gym that local people recommend... even when they’ve never trained with you? In this episode, I’m joined by Maggie Elliott from Spark Life Movement and Wellbeing, a community-focused studio in...

  • Episode #53

    #53 Why JC Vacassin is Simplifying Foundry

    Sep 30, 20261h 5m

    JC Vacassin returns to the podcast to share some of the biggest lessons he's learning from running and evolving Foundry. We talk about why Foundry is deliberately simplifying its product and messaging, why SGPT should...

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  • Episode #52

    #52 How Profitable Should Your Gym Actually Be? (w/ Gareth from Coach Accounts)

    Sep 23, 202644 min

    What actually makes a gym a good business? It isn't necessarily the one with the most members or the biggest monthly turnover. In this episode, I'm joined again by Gareth from Coach Accounts to talk about the numbers...

  • Episode #51

    #51 From £50 CrossFit Memberships to £200 Small Group PT (w/ Jan Westrik)

    Sep 9, 202647 min

    Jan Westrik went from running a 200-member CrossFit gym to building a premium small-group personal training facility — losing around two-thirds of his existing members during the transition. In this episode, we talk...

  • Episode #50

    #50 The Gym That Gets 50 Referrals Every Month (w/ James Pratt)

    Sep 2, 202645 min

    James Pratt has built one of the most unusual small-group PT models I've come across. His 7,200 sq ft headquarters has around 950 members, can coach 30 people an hour and still gives every member individualised...

  • Episode #49

    #49 Is This The Most Underrated Marketing Tool for Gym Owners? (w/ Mike Samuels)

    Aug 26, 202648 min

    Nick Winkleman's Sept 26th Edinburgh Seminar Details (4 spots left) Most gyms barely use email. And the ones that do often send stuff nobody particularly wants to read. In this episode, copywriter and marketer Mike...

  • Episode #48

    #48 How TBH Cut Churn From 9% to 5.5% (w/ Tom Buckle)

    Aug 19, 202644 min

    Nick Winkleman's Sept 26th Edinburgh Seminar Details (8 spots left) Tom Buckle thinks about his gym a little differently from most gym owners. Within a year of opening TBH, he'd fired himself from coaching. Now, he...

  • Episode #47

    #47 How to Make Your Coaches Better at Coaching (w/ Nick Winkelman)

    Aug 12, 20261h 5m

    Nick's Sept 26th Edinburgh Seminar Details Nick Winkelman is one of the world's leading experts on coaching communication and the author of The Language of Coaching . In this episode, we explore his work through a very...

  • Episode #46

    #46 The Systems That Allowed Sean McKirdy to Take a 3-Week Honeymoon

    Aug 5, 202648 min

    Most gym owners think getting from 100 members to 200 is about finding a better marketing strategy. Sean McKirdy disagrees. In this episode, Sean breaks down the lessons he's learned from growing Elevate 98 in Edinburgh...

  • Episode #45

    #45 What 25 Years In Business Teaches You About Running a Gym (w/ Alwyn Cosgrove)

    Jul 29, 202649 min

    How does a gym survive, and thrive, for more than 25 years? Results Fitness in Santa Clarita, California, has been one of the most respected gyms in the world since 2000. In this episode, I sit down with Alwyn Cosgrove...

  • Episode #44

    #44 Coaching Lessons Every PT Should Steal From Therapy (w/ Krista Scott-Dixon)

    Jul 22, 202643 min

    This week I'm joined by Krista Scott-Dixon, one of the most respected coaching educators in the world and author of Applied Nutrition and Coaching: Counselling . Rather than talking about programming or nutrition, we...

  • Episode #43

    #43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)

    Jul 8, 202649 min

    This week I'm joined once again by Lisa Jarratt from Downham Ladies Fitness, just weeks after opening the doors to her brand-new facility. We discuss why she decided to move gyms, how she generated 70 new trial members...

  • Episode #42

    #42 Hiring, Retention & Marketing: A Masterclass w/ George Branford

    Jul 1, 202650 min

    This week I'm joined once again by George Branford from Intent 91 to discuss what's working inside one of the UK's fastest-growing gym businesses. We dive into the marketing strategies bringing in members today, how...

  • Episode #41

    #41 What Successful Gym Owners Are Doing Differently in 2026 (w/ Michael Keeler)

    Jun 24, 202647 min

    In this episode, Stuart sits down with Michael Keeler from Business for Unicorns to discuss what separates thriving gyms from struggling ones in 2026. The conversation centres around a simple idea: successful gyms...

  • Episode #40

    #40 The Financial Habits Every Gym Owner Should Start Today (w/ ESG)

    Jun 17, 202650 min

    In this episode, Stuart interviews Emma Storey-Gordon (@esgfitness & @afmentors) about personal finance, investing, pensions, and financial freedom for PTs and gym owners. Emma's core message is simple: Financial...

  • Episode #39

    #39 Why Some Clients Never Leave SGPT Gyms

    Jun 3, 202610 min

    In this short episode, Stuart details some key things that help turn a new client into a long-term member of your gym. Stuart's email: stuart@theptroadmap.com Stuart's Instagram: https://www.instagram.com/stuart__aitken/

  • Episode #38

    #38 Why Running a 4:1 Model Nearly Destroyed My Gym (w/ Greg Mikolap)

    May 27, 202652 min

    This week on the Small Group Gym Podcast, I sit down with Greg Mikolap from ICON to unpack nearly a decade of gym ownership, the realities of scaling small group personal training, and why the model he originally built...

Recent guests

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