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Hosted by Journal of Marketing · 🇺🇸 US · EN-US · 84 episodes
Established thought leaders with verified media credentials.
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Journal of Marketing hosts The JM Buzz, a business show with 84 episodes published.
Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust. Join host Samantha Cross (Babson Colleg
A Journal of Marketing study shows how targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services. Join host Samantha Cross (Babson College) for a discussion wit
Recent social movements such as Black Lives Matter have prompted brands and retailers to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during
A new Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales. Read an in-depth recap of this research here: https://www.ama.org/2024/06
Do you know the financial value of Gatorade's or Netflix’s customer base? If your answer is no, you're not alone. Firms provide little external information about the financial value of their marketing assets such as bran
What happens when legal changes aimed to prevent frivolous lawsuits make it more difficult for shareholders to hold managers accountable? This Journal of Marketing study documents the unintended consequence of firms beco
A new Journal of Marketing study suggests that an on-demand model for online learning may bring in more paying users, but those users could also be less engaged in the material. Read an in-depth recap of this research he
Time to rethink your influencer marketing efforts? A new Journal of Marketing study shows that firms aiming to build a large follower base are better off targeting followers of followers than cherry-picking remote influe
Do empathetic interactions require human participation? A new Journal of Marketing study shows that generative AI can be used to create "feeling AI" that helps companies build empathetic relationships with customers. Rea
Political ideologies shape consumer behavior, but how do they intersect with industry, activism, and identity to affect marketplace outcomes and behaviors? Join host Nailya Ordabayeva (Boston University) as she interview
Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences. A Journal of Marketing study advocates for
A Journal of Marketing editorial argues that healthcare markets should move beyond the study and management of conventional B2B and B2C strategies to account for new actors, roles, and exchanges. Read an in-depth recap o
Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm innovation. Re
A Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales. Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/
This Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings. Read an in-depth recap of this research here: https://www.ama.org/2024/02/2
What do plogging, flinking, and bobbing have in common? They're all terms that marketers and policymakers created to get people to adopt certain behaviors. Join host Sara Dommer (Penn State University) as she interviews
Nostalgia isn't just a trend—it's a strategy! A new Journal of Marketing study shows how vintage typography can build emotional connections, influence attitudes, and boost willingness to pay. Read an in-depth recap of th
Should firms rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study investigates. Read an in-depth recap of this research here: https://www.ama.org/202
Can marketers and policymakers encourage people to start doing something by giving the behavior a name? A new Journal of Marketing study says they definitely should! Read an in-depth recap of this research here: https:/
Consumers typically view micro influencers as regular people, so if they say something like “this shake is AMAZING,” consumers believe they really are excited about the shake and just want to share their discovery with f
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The JM Buzz is hosted by Journal of Marketing. The show is categorised under business (marketing) and has published 84 episodes.
The JM Buzz has published 84 episodes.
The JM Buzz regularly covers business, marketing. It sits in the business category, with a marketing focus.
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