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Hosted by Journal of Advertising Research · 🇺🇸 US · EN-US · 49 episodes
Established thought leaders with verified media credentials.
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Journal of Advertising Research hosts JAR Inside the Research Podcast, a business show with 49 episodes published.
Send us Fan Mail In this episode, we speak with Logan Pant (Western Michigan University) to discuss his article, "Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking," coauthored with Blair Kid
Send us Fan Mail In this episode, we speak with Kalyan Rallabandi (Bucknell University) to discuss his article, "The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television," coauthored with Hyung
In this episode, we speak with Claire Segijn (University of Minnesota) and Joanna Strycharz (University of Amsterdam) to discuss their article, "Advertising Professionals' Views on Advertising Seemingly Related to Offlin
In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acuti (University of Bath) to discuss their article, "An Investigation of How and Why Organ
In this episode, guest interviewer Dr. Steven Park (Queen Mary University of London) speaks with Jia Heng Li and Professor Tae Hyun Baek (both Sungkyunkwan University) to discuss their article, "Consumer Responses to LGB
In this episode, we speak with Matthew Pittman (University of Tennessee) to discuss his article, "Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don't Believe Messages to 'Buy Less',"
In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advert
In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter Wh
In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Gre
In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fu
In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored wi
In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer
In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cu
Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Ch
Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transit
Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of
Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of B
When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Adverti
How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or D
Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Imp
Blair Kidwell
University of North Texas
1 appearance on this show
Mark R. Gleim
Auburn University
1 appearance on this show
Hyung Sup (Zack) Bhan
Radford University
1 appearance on this show
Seoungwoo Lee
Yonsei University
1 appearance on this show
Kalyan Rallabandi
Bucknell University
1 appearance on this show
Dr. Steven Park
Queen Mary University of London
1 appearance on this show
Jia Heng Li
Sungkyunkwan University
1 appearance on this show
Minseong Kim
Louisiana State University Shreveport
1 appearance on this show
Matthew Pittman
University of Tennessee
1 appearance on this show
Tyler Milfeld
Villanova University
1 appearance on this show
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JAR Inside the Research Podcast is hosted by Journal of Advertising Research. The show is categorised under business (marketing) and has published 49 episodes.
JAR Inside the Research Podcast has published 49 episodes.
JAR Inside the Research Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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