Hosted by Unknown Host · 🇺🇸 US · EN-GB · 11 episodes
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Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!
Unknown Host hosts Breaking Marketing Insights (BMI), a business show with 11 episodes published.
In this eleventh episode of BMI (1st episode of Season 2), we are thrilled to introduce Dr. Ann Kronrod as our guest. Ann is an Associate Professor in Marketing at the University of Massachusetts-Lowell, in the U.S., and
In this tenth episode of BMI, we are thrilled to introduce Nayoung Yoon as our guest. Nayoung is a PhD candidate in Marketing at Aalto University in Finland and currently visiting RHUL. Nayoung studies experiential marke
In this ninth episode, we are thrilled to welcome Pauline Maclaran, an Emeritus Professor of Marketing and a consumer culture expert at Royal Holloway, University of London. Pauline’s research explores the fascinating in
In this eighth episode of BMI, we sit down with Dr. Lucy Gill-Simmen, Vice-Dean for Education & Student Experience at Royal Holloway Business School, to explore her recent publication in the European Journal of Marketing
In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he has a deep and wide-ranging expertise in the field of art markets. He
In this sixth episode, Dr. Paul Haynes from Royal Holloway Business School discusses "cultural appropriation" as a timely topic in the contemporary marketing discipline. Paul first explains what is meant by cultural appr
In this fifth episode, we sit down with Dr. Xing Fang, who is a Lecturer in Marketing at Royal Holloway-University of London and recently published a research article in the Journal of Marketing. His research explores ho
In this fourth episode, Marketing Professor Andreas Chatzidakis from Royal Holloway-University of London discusses “care” and “carewashing” as a growing concern in the marketing field. Andreas first explains what are mea
In this third episode, Dr. Mikael Andéhn from Royal Holloway-University of London talks about his research on online counter-culture. Mikael discusses how these groups use technology to create emotional responses and soc
In this second episode, Marketing Professor Alan Bradshaw from Royal Holloway-University of London shares insights from his recent publication, Could commodities themselves speak? An introduction to the agnotology of the
In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at Royal Holloway-University of London, shares insights from his new book But...How Do You Teach, Business?, which looks at
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Breaking Marketing Insights (BMI) is hosted by Unknown Host. The show is categorised under business (marketing) and has published 11 episodes.
Breaking Marketing Insights (BMI) has published 11 episodes.
Breaking Marketing Insights (BMI) regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Breaking Marketing Insights (BMI) average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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