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The Habit Architect

Hosted by Michael Cupps · business · EN-US

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About this Podcast:

Season 3 of The Habit Architect is now here! Most business owners have built habits for themselves. Fewer have built the operational habits that make their company run the way it should. In Seasons 1 and 2, Michael Cupps sat down with leaders, operators and experts to explore the habits behind personal growth, professional performance and life's bigger transitions. In Season 3, those same conversations move inside the business: the operational habits, priorities and decisions that determine where a company ends up. Each episode goes inside a real business to look at the decisions and priorities that are either building toward an exit or working against one. Built for founders, CEOs, and operators at growth-stage companies, including PE-backed businesses, mid-market operators and business owners preparing for a sale or transition. Topics include operational habits, priority management, ex

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

33%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Habit Architect

What is The Habit Architect about?

Season 3 of The Habit Architect is now here! Most business owners have built habits for themselves. Fewer have built the operational habits that make their company run the way it should. In Seasons 1 and 2, Michael Cupps sat down with leaders, operators and experts to explore the habits behind personal growth, professional performance and life's bigger transitions.

Who hosts The Habit Architect?

The Habit Architect is hosted by Michael Cupps. The show has published 71 episodes to date.

What has The Habit Architect covered recently?

Recent episodes include "AI in Healthcare: Why It Works When It Works | AI Stack, Shani Fargun" (25 September 2026, 31 minutes), "S03 EP11 with GTM Engine - Your Pipeline Has a Clot" (11 September 2026, 29 minutes), and "S03 EP10 with Flor Llosas - Stop DIYing Your Growth" (28 August 2026, 38 minutes).

How often does The Habit Architect publish?

The Habit Architect publishes roughly weekly, with episodes averaging 38 minutes across 71 episodes.

How hard is it to get booked on The Habit Architect?

Booking probability for The Habit Architect is 33%, and the host is rated Selective on guests. The Habit Architect requires a Pod Score of 80 or higher. The Habit Architect's contact route on record: verified email.

Who should pitch The Habit Architect?

The strongest fits for The Habit Architect are Business & Management Consulting. The Habit Architect has a business audience.

About the host

Michael Cupps hosts The Habit Architect, a business podcast with 71 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #11

    S03 EP11 with GTM Engine - Your Pipeline Has a Clot

    Sep 11, 202629 minS3

    Robert Moseley spent years watching sales teams run quarterly business reviews on completely fabricated pipeline data. Reps were doing exactly what the system trained them to do. It was built for managers to report, not...

  • Episode #10

    S03 EP10 with Flor Llosas - Stop DIYing Your Growth

    Aug 28, 202638 minS3

    When the guest doesn't show, the producer comes out to play. Michael Cupps and marketing strategist Florencia Llosas get into what it costs when a founder is the entire go-to-market function: closing deals, managing...

  • Episode #8

    S03 EP08 with Nancy Henriquez - Coaching Process

    Aug 14, 202629 minS3

    Nancy Henriquez has been building businesses since before she had a roadmap for it. She founded an MSP, grew it, sold it, then started another one. Now she runs Sibyl Consulting Group , leads community at MSP Unplugged...

  • Episode #7

    S03 EP07 with Ken Powell - Discipline Over Motivation

    Aug 7, 202636 minS3

    Ken Powell spent 20 years keeping a journal. When he saw something a great seller did that nobody else was teaching, he wrote it down. He never read it front to back until a CEO asked him to train a global salesforce...

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  • Episode #6

    S03 EP06 with Tim Huges - Outreach at Human Scale

    Jul 31, 202642 minS3

    Cold calling is running a 3% connection rate. Inboxes are buried under AI-generated spam. And sales teams are still being handed more tools and told to go faster. Timothy Hughes has been arguing for a different approach...

  • Episode #5

    S03 EP05 with Flor Llosas - The AI Budget Got Approved, Now What?

    Jul 24, 202649 minS3

    Florencia Llosas, producer of The Habit Architect and founder of A Cheshire Creative, steps into the host chair for this episode while Michael Cupps takes the guest seat. The topic is one they had been circling for...

  • Episode #4

    S03 EP04 with Yohann Doillon - So you think you're ready for AI

    Jul 20, 202640 minS3

    Most companies investing in AI are not getting the return they expected. The tools are there. The licenses are paid for. And the results still aren't coming. Yohann Doillon has a clear explanation for why, and it comes...

  • Episode #2

    S03 EP03 with Natalie Parker - Silence Is Expensive

    Jul 13, 202639 minS3

    Michael Cupps sits down with Natalie Parker, founder of Natalie Parker Enterprises, TEDx speaker, and host of the Signal Award-winning podcast So Your Boss Sucks, Now What? , for a conversation about what silence...

  • Episode #2

    S03 EP02 with Joey Chandler - When Values Run the System

    Jul 6, 202640 minS3

    Michael Cupps kicks off episode two of Season 3 with Joey Chandler, founder of Certain Growth Solutions and creator of the Alignment Engine framework. Chandler walks through how identifying three core values (not goals...

  • Episode #1

    S03 EP01 with Jared Webb - Welcome to Season 3: Good Data, Wrong Story

    Jun 29, 202640 minS3

    Season three of The Habit Architect opens with a shift. Michael Cupps has spent two seasons talking about personal habits and individual time management, and now he's turning the lens toward teams, companies, and what...

  • Episode #37

    THA S02 EP#37 - Do More by Doing Less: The AI Priority Reset

    Jun 15, 202637 minS2

    Michael Cupps closes out Season 2 of The Habit Architect with a conversation he's been looking forward to for a while. His guest, John Lurtz, is the Co-Founder of MorelandConnect, a Cleveland-based custom cloud software...

  • Episode #36

    THA S02 EP#36 - Feel It to Build It: How Immersive Storytelling Makes Values Personal

    Jun 7, 202641 minS2

    Most people try to change their behavior by thinking differently. Amir Berenjian thinks you have to feel it first. In this episode of The Habit Architect, Michael Cupps sits down with Amir Berenjian, CEO and co-founder...

  • Episode #35

    THA S02 EP#35 - Sell With Soul: How Nervous System Regulation Builds Sustainable Revenue

    May 29, 202644 minS2

    Hustle culture has a way of convincing you that the answer is always more. More calls, more hours, more systems, more data. Michael Cupps sits down with Meg Misiak, a sales training expert who spent 12 years scaling...

  • Episode #34

    THA S02 EP#34 - Why You Can't Just Pick One Thing and Start: The Guide to Getting Unstuck

    May 22, 202652 minS2

    Most people know they have too much on their plate. What they don't know is why their to-do list keeps growing no matter how hard they work. In this episode, Michael Cupps sits down live with Florencia Llosas, producer...

  • Episode #33

    THA S02 EP#33 - What a Health Crisis Can Teach About Values

    May 18, 202632 minS2

    Most people hear a story about someone who built a company, scaled it to 1.5 trillion in assets under management, and sold it to State Street, and they think that's the whole story. It isn't. In this episode, Michael...

  • Episode #32

    THA S02 EP#32 - Diagnose Before You Lead: What Makes a CEO Worth Following

    May 8, 202634 minS2

    Michael Cupps sits down with Chantelle Preston, healthcare entrepreneur, investor, growth strategist, and co-owner of a League One volleyball expansion team launching in San Francisco in 2027. Chantelle built Mentis...

  • Episode #31

    THA S02 EP#31 - Bold Plans Don't Build Themselves: The Execution Gap

    May 4, 202636 minS2

    Most leadership teams are pretty good at the big idea. They get in a room, whiteboard it, agree it's the right move, and then hand it off. What happens after that hand-off is where organizations quietly lose. Leslie...

  • Episode #30

    THA S02 EP#30 - Showing Up Where the Search Happened: Building for the New Search Reality

    Apr 27, 202635 minS2

    For more than 20 years, marketing teams built an entire discipline around getting found on Google. Keywords, backlinks, content calendars, ad spend strategies, all of it engineered around one outcome: rank on page one...

  • Episode #29

    THA S02 EP#29 - Stop Leading on Fumes: The Habit of Regenerative Leadership

    Apr 17, 202635 minS2

    Allie Stark has built two things at the same time: a boutique executive coaching practice focused on female founders, and Noria, a leadership and development platform that helps teams shift how they work, lead, and grow...

Recent guests

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