Hosted by Gee Ranasinha · 🇺🇸 US · EN · 42 episodes
Established thought leaders with verified media credentials.
A B2B Marketing podcast about how business strategy, marketing, and behavioral science thinking intersect, to deliver a resonant and sustainable commercial outcome for startups and small businesses. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding underlying psychological buying triggers to create more effective business results.
Gee Ranasinha hosts The Cognitive Marketer, a business show with 42 episodes published.
Most lost sales don't go to the competition. They die because the buyer decided living with the problem is easier than solving it. A buyer who's been tolerating a problem for months or years has already built workarounds
We've spent the last decade obsessing over what we sell, while ignoring how people actually buy from us. When revenue numbers disappoint, our de facto reaction is to blame plausible external factors. We reach for these e
Which page is your homepage? When someone types a query into Google, or into AI, the algorithm goes looking for whichever page most closely matches what that person's looking for. It could be a blog article on our site w
Many businesses have an "immune system" that treats new ideas in a similar way to how our bodies deal with a virus. Something gets proposed, but before anyone gets a chance to evaluate whether it'll work, the organizatio
Most of the time, what gets marketed as "breakthrough innovation" isn't anything of the sort. Strip away the glossy packaging and press release verbiage, you're left with marginal improvements to a product that already e
Whether accidentally or deliberately, we're training buyers to distrust us. Then we wonder why our conversion rates are tanking. Organizations build entire departments around managing customer perception, while continuin
Far too many businesses insist on leading with the same BS checklist: better features, lower prices, free trials. It's as though they think buyers carefully weigh-up the pros and cons of every product in the category, be
We’re too full of our own ego. We’re talking about ourselves, when the buyer is trying to solve something that has nothing to do with us yet. Most times, the answer to the buyer's specific problem actually exists. But it
Underpricing based on mistaking "customer acquisition" for "business growth" might be the most common strategic error in business. When we set a price, we're not picking a numbers of the air. We’re not simply adding up c
The use of AI tools in marketing opens up possibilities that we couldn't have imagined a few years ago. But it's also allowed us to produce lazy, sloppy, junk that reflects badly on how buyers view our brand. Rather than
The problems we faced when we were building our business are very different to the problems we face as we continue to grow the business. When a business gets to a certain size, a wave of complacency sets in. We con ourse
Margherita pizza exists because it offends no-one. It’s the choice you make when you don't know what everyone wants. Pineapple pizza, on the other hand, is polarizing. People either love it or hate it. Which is why it wo
We're wasting time and budget chasing people who won't buy from us today, instead of looking at people who may buy from us tomorrow. Future buyers are forming opinions right now about which brands seem familiar, credible
Too many business owners suffer from loss aversion. They tend to avoid a possible less, by sticking with the status quo - what’s worked in the past that got them to where they are. However, that also means they’re riskin
We're optimizing for subjective appeal rather than commercial effectiveness. Of course design, UX/UI, etc are all important. But they're not the *most* important. Buyers don't buy from us just because our website looks p
Buyers can't tell the difference between our widget and the competitor's widget because functionally there isn't one. We're perfecting features that look really cool in a demo but that the average user wouldn’t ever use.
We've professionalized ourselves into sameness. Bland messaging costs more than we think. Every generic touchpoint trains buyers to tune us out. We're not “building awareness”. We're teaching the market that our category
Marketing departments are full of people who can explain TikTok's algorithm but not what their company actually does, or what problem our product solves for our customer. We keep hoping the next tactic works. That the ne
You're also competing against Coca-Cola, and Nike, and Disney, and Amazon, and every other brand that delivers an outstanding customer buying experience. The biggest brands in the world are setting the standard for how w
Most teams publish more and get less. The fix isn’t another tool or bigger budget. It’s making our marketing a mirror that our buyers recognize. In this episode, we unpack how to find and use customer language, the few i
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Cognitive Marketer has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
The Cognitive Marketer is hosted by Gee Ranasinha. The show is categorised under business (marketing) and has published 42 episodes.
The Cognitive Marketer has published 42 episodes.
The Cognitive Marketer regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Cognitive Marketer is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Cognitive Marketer hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Cognitive Marketer average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Cognitive Marketer's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.
