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Hosted by Melina Palmer · 🇺🇸 US · EN · 590 episodes
Established thought leaders with verified media credentials.
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Melina Palmer hosts The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics, a business show with 590 episodes published.
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and a remarkable portfolio of projects, Dan shares his
In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've ever felt overwhelmed by the multitude of concepts
In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams , to discuss the science behind high-performing teams and what truly sets exceptional teams apart from the rest.
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit . They explore the vital role that fun plays in our lives and how it can often b
In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anth
In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explore the concept of category creation and how compan
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nature on our health and well-being. As a professor in the Department of
In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Science of Persuasion . Together, they delve into the f
In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inherent quality, but Troy reveals that there is a psycho
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, they explore the complexities of building sustainabl
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept of personal branding. For many, the term evokes e
In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on branding and consumer behavior. Discover why certain colors evoke specific emotio
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they dive into the fascinating intersection of artificial intelligence and
In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral economics: the top five wording mistakes businesses make. Originally aired
In this episode of The Brainy Business podcast, Melina Palmer sits down with Bri Williams, a behavioral strategist and author, to explore the art and science of applying behavioral economics in practical and impactful wa
In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a groundbreaking approach to tackling littering through behavioral economics. Michael sh
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Wolfgang Linden, author of The Illusion of Control, to explore the intricate connections between stress, control, and our everyday lives. W
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Matt Johnson, co-author of the insightful book Blindsight, to explore the powerful relationship between consumer perception and brand experience.
In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a focus on the idea that your brand is not the hero of the story, Melina ex
In this episode of The Brainy Business podcast, Melina Palmer is joined by Ben Wise and Darren Chiu, co-founders of Captivate, to dive into the often-overlooked dynamics of B2B sales and the crucial role behavioral econo
Eric Ries
creator of the Lean Startup method, founder of the Long-Term Stock Exchange, author of Incorruptible · Long-Term Stock Exchange
1 appearance on this show
Goldie Chan
author of Personal Branding for Introverts · Warm Robots
1 appearance on this show
Matt Johnson
Johns Hopkins psychiatry and behavioural sciences professor · Sanford School of Public Policy at Duke University
1 appearance on this show
Ben Wise
financial planner · Captivate
1 appearance on this show
Nir Eyal
behavioural design expert, three-time New York Times bestselling author
1 appearance on this show
Dr. Colin Fisher
Associate Professor of Organizations and Innovation · University College London
1 appearance on this show
Nilofer Merchant
top 50 most influential management thinker
1 appearance on this show
Patrick Leddin
Wall Street Journal bestselling author, former Army Ranger, Vanderbilt professor, co-author of 'Disrupt Everything and Win' · Vanderbilt University
1 appearance on this show
Nick Glimsdahl
contact center strategist, podcast host, author · VDS
1 appearance on this show
Leslie John
behavioral scientist and author of Revealing: The Underrated Power of Oversharing · Harvard Business School
1 appearance on this show
Dan Bennett
Ogilvy
1 appearance on this show
Michael Manniche
The Littery
1 appearance on this show
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics is hosted by Melina Palmer. The show is categorised under business (marketing) and has published 590 episodes.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics has published 590 episodes.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics regularly covers business, marketing, science. It sits in the business category, with a marketing focus.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics average 47 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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