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Hosted by PhillipAdcock · 🇺🇸 US · EN · 17 episodes
Established thought leaders with verified media credentials.
Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences. Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and effectively.
PhillipAdcock hosts Behavioural Science for Marketers, a business show with 17 episodes published.
Here's a Podcast that specifically focusses on prices and promotions. It explores how shoppers process information using System 1 (fast, intuitive) and System 2 (slow, analytical) thinking, and how this impacts their dec
This Podcast focuses on shopper psychology, specifically how cognitive biases influence consumer behaviour and purchase decisions. It explains what cognitive biases are, why they exist due to human evolution and brain pr
This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of effective communication w
This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology, particular
A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing decisions,
This Podcast focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing purc
Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth. Phillip Adcock, a seasoned expert, origina
This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various psychological p
This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour thro
Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loy
This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores various psychological
The Podcast provides details of Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles
This Podcast introduces Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to evalu
This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are
This Podcast introduces the discipline of shopper psychology, a field focused on understanding and influencing consumer behaviour in retail environments. It is designed to equip individuals and businesses with skills to
This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are
This Podcast reveals how and why shoppers make purchasing decisions, and how brands and retailers can use these insights to drive performance. By uncovering the psychology and behavioural triggers behind everyday shoppin
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Behavioural Science for Marketers is hosted by PhillipAdcock. The show is categorised under business (marketing) and has published 17 episodes.
Behavioural Science for Marketers has published 17 episodes.
Behavioural Science for Marketers regularly covers business, marketing. It sits in the business category, with a marketing focus.
Behavioural Science for Marketers is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Behavioural Science for Marketers hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Behavioural Science for Marketers average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Behavioural Science for Marketers's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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