Oct 1, 202620 min
This Podcast is designed to equip individuals and businesses with skills to increase sales and profitability by aligning products with shopper motivations. Key concepts include differentiating shoppers from consumers...
business
Behavioural Science for Marketers
Hosted by PhillipAdcock · business · EN
19 episodesAudience: 2
About this Podcast:
Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences. Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and effectively.
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Contact path
Public web form
Booking probability
28%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Behavioural Science for Marketers
What is Behavioural Science for Marketers about?
Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences.
Who hosts Behavioural Science for Marketers?
Behavioural Science for Marketers is hosted by PhillipAdcock. The show has published 19 episodes to date.
What has Behavioural Science for Marketers covered recently?
Recent episodes include "Module 13 - Wired to Buy and The Hidden Psychology of Shopping" (1 October 2026, 20 minutes), "Module 12 - Mastering Shopper Psychology" (1 September 2026, 25 minutes), and "Module 11 - The Psychology of Prices and Promotions" (3 August 2026, 19 minutes).
How often does Behavioural Science for Marketers publish?
Behavioural Science for Marketers publishes roughly monthly, with episodes averaging 22 minutes across 19 episodes.
How hard is it to get booked on Behavioural Science for Marketers?
Booking probability for Behavioural Science for Marketers is 28%, and the host is rated Selective on guests. Behavioural Science for Marketers requires a Pod Score of 80 or higher. Behavioural Science for Marketers's contact route on record: public web form.
Who should pitch Behavioural Science for Marketers?
The strongest fits for Behavioural Science for Marketers are Marketing, Advertising & PR. Behavioural Science for Marketers has a business audience.
About the host
PhillipAdcock hosts Behavioural Science for Marketers, a business podcast with 19 episodes published.
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Recent episodes
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Episode #18
Module 12 - Mastering Shopper Psychology
Sep 1, 202625 minA Podcast the explains the power of shopper psychology, emphasizing its importance for business growth and customer retention. It explains the "See, Appeal, Engage, Buy" model to help listeners dissect and understand...
Aug 3, 202619 minHere's a Podcast that specifically focusses on prices and promotions. It explores how shoppers process information using System 1 (fast, intuitive) and System 2 (slow, analytical) thinking, and how this impacts their...
Jul 1, 202619 minThis Podcast focuses on shopper psychology, specifically how cognitive biases influence consumer behaviour and purchase decisions. It explains what cognitive biases are, why they exist due to human evolution and brain...
Jun 1, 202622 minS0<p>This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of effective...
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May 1, 202626 minS0<p>This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology...
Episode #13
Module 7 - Decoding The Customer Journey
Apr 1, 202622 minS0<p>A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing...
Episode #12
Module 6 - Applied Psychology For More Sales
Mar 2, 202620 minS0<p>This Podcast focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing...
Episode #11
Module 5 - Decoding Shopper Engagement
Feb 2, 202623 minS0<p>Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth.</p> <p>Phillip Adcock, a seasoned...
Episode #10
Module 4 - The Psychology of Brand Appeal
Jan 6, 202621 minS0<p>This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various...
Dec 1, 202518 minS0<p>This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour...
Nov 3, 202518 minS0<p>Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining...
Oct 1, 202531 minS0<p>This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores various...
Episode #6
Adding Science to Design
Sep 2, 202518 minS0<p>The Podcast provides details of Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology...
Episode #5
The Psychology of Design Effectiveness
Sep 2, 202518 minS0<p>This Podcast introduces Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to...
Sep 2, 202518 minS0<p>This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies...
Sep 2, 202536 minS0<p>This Podcast introduces the discipline of shopper psychology, a field focused on understanding and influencing consumer behaviour in retail environments. It is designed to equip individuals and businesses with skills...
Sep 2, 202521 minS0<p>This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies...
Sep 1, 202518 minS0<p>This Podcast reveals how and why shoppers make purchasing decisions, and how brands and retailers can use these insights to drive performance. By uncovering the psychology and behavioural triggers behind everyday...
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