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The Changemakers

Hosted by Shaped By · business · EN

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About this Podcast:

The Changemakers is a podcast about how the world’s most authentically bold B2B brands are built and grown. Brought to you by the team at the B2B creative agency Shaped By. Find out more about Shaped By on our site , and follow us on LinkedIn .

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

32%

Guest openness

Selective

80/100
Required Score

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Questions about The Changemakers

What is The Changemakers about?

The Changemakers is a podcast about how the world’s most authentically bold B2B brands are built and grown. Brought to you by the team at the B2B creative agency Shaped By. Find out more about Shaped By on our site, and follow us on LinkedIn.

Who hosts The Changemakers?

The Changemakers is hosted by Shaped By. The show has published 85 episodes to date.

What has The Changemakers covered recently?

Recent episodes include "Building brands at breakneck speed (and knowing when to pause): Alan Roll, LinkedIn" (20 October 2026, 59 minutes), "A tech brand built with care, effort and craft" (14 September 2026, 35 minutes), and "Creating scalable systems through content engineering: Josh Ritchie, Column Five" (1 September 2026, 52 minutes).

How often does The Changemakers publish?

The Changemakers publishes roughly monthly, with episodes averaging 39 minutes across 85 episodes.

How hard is it to get booked on The Changemakers?

Booking probability for The Changemakers is 32%, and the host is rated Selective on guests. The Changemakers requires a Pod Score of 80 or higher. The Changemakers's contact route on record: public web form.

Who should pitch The Changemakers?

The strongest fits for The Changemakers are Marketing, Advertising & PR. The Changemakers has a business audience.

About the host

Shaped By hosts The Changemakers, a business podcast with 85 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #77

    Building brands at breakneck speed (and knowing when to pause): Alan Roll, LinkedIn

    Oct 20, 202659 min

    Alan Roll has built a career across culture-defining brands, high-growth tech, and deliberate time away. In this episode of Changemakers, he joins host Dave to reflect on a journey that began with fine arts and...

  • Episode #76

    A tech brand built with care, effort and craft

    Sep 14, 202635 min

    Few B2B brands earn the kind of reputation Clay has built. A lot of that comes down to Sara Lundberg and her team. Sara is Manager of Brand & Web Creative at Clay, where she leads the team behind Clay’s...

  • Episode #75

    Creating scalable systems through content engineering: Josh Ritchie, Column Five

    Sep 1, 202652 min

    Every now and then on The Changemakers, we like to invite our fellow agency-land buddies along for a chat about their perspective on the B2B world. On this one, Dave sits down with Josh Ritchie, co-founder of Column...

  • The Changemakers

    How to find and express your brand voice at scale: Ryan Hammill, First Overall

    Jul 16, 202648 min

    What does it actually take to build and scale a B2B brand voice that cuts through the noise? On this episode of The Changemakers , Dave Corlett sits down with Ryan Hammill - Principal and Founder of First Overall and...

  • Episode #71

    Protecting your brand voice as you scale: Justin Ballantine, Shaped By

    Jun 1, 202644 min

    In this episode of The Changemakers, Dave Corlett sits down with Justin Ballantine, Associate Creative Director of Messaging at Shaped By, to discuss a critical inflection point for high-growth B2B tech businesses, and...

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  • Episode #70

    Build your own brand, not someone else's : Alex Waite, Shaped By

    May 13, 202642 min

    In this episode of The Changemakers, Dave Corlett is joined by Alex Waite, Strategy Director at Shaped By, to tackle a common hurdle in the B2B tech world: the "imitation trap". As startups achieve product-market fit...

  • Episode #69

    Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis

    Apr 22, 202643 min

    When Myra El-Bayoumi joined Redis as VP Brand and Corporate Marketing, she was handed two pretty major challenges: modernise the brand, and build a world-class internal agency from scratch. Oh, and do it all in six...

  • Episode #68

    Five Years of Shaped By: Nick Farrar, Shaped By

    Apr 9, 202653 min

    Five years ago, we did something that felt a little like a risky move and a lot like a revolution. We moved away from our 16-year-old identity as "Workbrands" to become Shaped By, an independent B2B creative agency for...

  • Episode #67

    Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails

    Mar 9, 202635 min

    We’re back! After a little hiatus between new guest episodes, we return in style as Dave sits down with Aviv Canaani, Chief Revenue Officer at Datarails, to discuss his firm belief that there is no real way to grow a...

  • Episode #66

    A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI

    Jan 27, 202631 min

    In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Wei Kee (Client Services Director at Shaped By) sat down with Maria McLaughlin (Senior Director, Global Brand...

  • Episode #65

    Yin needs Yang - Your visual and verbal brands in powerful harmony : Simon Tandy and Justin Ballantine, Shaped By

    Jan 20, 202642 min

    In this episode of The Changemakers, recorded as part of our Bring Your Own Bold series, Simon, Design Director, and Justin, Associate Creative Director of Messaging, discuss the importance of visual and verbal branding...

  • Episode #64

    The art of unplugging - Practising creativity without permission : Li-Anne Dias, Brex

    Jan 13, 202622 min

    In this episode of The Changemakers, recorded as part of our Bring Your Own Bold series, Dave Corlett sits down with Li-Anne Dias, Executive Creative Director at Brex, to explore the vital practice of "creativity...

  • Episode #63

    The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett

    Jan 6, 202630 min

    In this episode of The Changemakers, recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Everett Katigbak, founder of Work by Everett, to explore the vital balance between digital...

  • Episode #62

    Scaling a truly bold brand identity: Scott Smith, Intercom

    Dec 18, 202538 min

    In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Scott Smith, Creative Director at Intercom, to dive deep into a critical question...

  • Episode #61

    Putting human emotion at the heart of B2B: Alex Walters, Papaya Global

    Dec 11, 202526 min

    In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett, Business Director at Shaped By sits down with Alex Walters from Papaya Global to tackle the "super...

  • Episode #60

    Navigating the enterprise AI battleground : Joseph Steele, Celonis

    Dec 4, 202542 min

    In this episode of The Changemakers, Dave Corlett, Business Director at Shaped By, sits down with Joseph Steele, Lead Brand Strategist at Celonis, to dive deep into brand, technology, and "anarchistic accelerationism"...

  • Episode #59

    Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio

    Nov 27, 202524 min

    In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and...

  • Episode #58

    Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory

    Nov 21, 202537 min

    In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with Richard Shotton , author of the...

  • Episode #57

    Elevating your team from order-takers to strategic partners : Phil Lewis, Phil Lewis Associates

    Nov 17, 202541 min

    Too often, creative and marketing teams are seen as executors instead of innovators. This conversation between Phil Lewis (Consultant & Speaker) and Dave Corlett (Business Director at Shaped By), which was recorded as...

  • The Changemakers

    Byte-Size: Dave & Nick talk Shaped by AI

    Oct 28, 202525 min

    How do you embrace the AI revolution without losing the human touch? Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial...

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