Hosted by Amy Woods · EN · 46 episodes
Established thought leaders with verified media credentials.
How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.
Amy Woods hosts B2B Content Strategist, a business show with 46 episodes published.
What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that. In this episode, host Am
What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, ins
What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing te
What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely
Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan. Michelle Asher, Director of Public Relations and Marketing at LendKey, lead
What makes content worth repurposing? According to Catherine Censor, Principal and Content Strategist at Cerity Partners, it all comes down to one thing: substance. In this episode, Catherine shares why she’s format-agno
What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats, building repeatable systems, and knowing when to
Every piece of content has a story – you just need to know where to look. Our previous awesome client, Camille Trent, now Content Marketing Lead at Auror, joins Amy Woods to talk about how to find the most valuable stori
Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe, Senior Manager of Marketing Content at AppFol
A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to explore how she leads a team that drives h
How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing Officer, Matt Cluney, about the steps his team takes to understand t
Content marketing is changing fast, but some things remain the same. Quality still wins over quantity. Strategy still shapes success. And a strong, recognizable voice can make all the difference between content that conn
What does it take to drive strategic B2B growth as a full-funnel marketer? Host Amy Woods welcomes back Ciarán Regan, Chief Marketing Officer at Bizzdesign, to share his approach. Since his first appearance on the podcas
In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement is valued far more t
In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding which approach will yield the best results
Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insince
Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Mart
From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into conten
A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for
In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director
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B2B Content Strategist is hosted by Amy Woods. The show is categorised under business (marketing) and has published 46 episodes.
B2B Content Strategist has published 46 episodes.
B2B Content Strategist regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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Episodes of B2B Content Strategist average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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