Hosted by Carlos Corredor and Antonio Santana · 🇺🇸 US · EN · 46 episodes
Established thought leaders with verified media credentials.
This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
Carlos Corredor and Antonio Santana hosts Tailwind Marketing, a business show with 46 episodes published.
Healthcare IT doesn't care about your cold emails. Larry Kaiser learned this the hard way. In this episode, Larry and Carlos break down what happens when you build a marketing program in an industry where relationships t
Jonathan Huang is the Head of Global Digital Marketing at Spinnaker Support, a global provider of on-premise and cloud-based enterprise software support services. With over 12 years of experience in digital marketing, e-
COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. In this episode, Jocelyn Sexton and Carlos break down what's actually working with events, and why the ROI isn't in th
The buyer's journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on. It's no longer about p
There's something about B2B that makes marketers want to sound like robots. Brian Krenzer's not here for it. In this episode, he and Carlos break down what B2B marketers can steal from consumer brands—and what they still
Marketing isn't about cranking out perfect, timeless content anymore—it's about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of marketing through hyper-gr
What if everything you're doing to "build" a community is driving it away? Jason Baum's journey into community-building started in unexpected places—before it became a B2B buzzword. In this episode, he and Carlos unpack
The robots can write. That's not the problem. The problem is they can't sound like you. And if your content doesn't sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where promp
In this episode of the Tailwind Marketing Podcast , Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most sales and marketing people miss: empathy. They dig into why de
In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before pla
In this episode of the Tailwind Marketing Podcast , Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project
In this episode of the Tailwind Marketing Podcast , Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his
In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT market
In this episode of the Tailwind Marketing Podcast , Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains w
In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awaren
In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your aud
In this episode of the Tailwind Marketing Podcast , host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs
In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how busines
In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan
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Tailwind Marketing is hosted by Carlos Corredor and Antonio Santana. The show is categorised under business (marketing) and has published 46 episodes.
Tailwind Marketing has published 46 episodes.
Tailwind Marketing regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Tailwind Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Tailwind Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Tailwind Marketing average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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