The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked. Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it. If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you. New episodes weekly. An ITBroker.com podcast.
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Contact path
Verified email
Booking probability
45%
Guest openness
Selective
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Signup to Generate a PitchThe IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again.
Recent episodes include "Playbook: Three Quotes" (27 October 2026, 7 minutes), "Playbook: Brownfield vs Greenfield" (20 October 2026, 5 minutes), and "What AI Is Doing in Your Company (That You Don’t Know About)" (13 October 2026, 97 minutes).
Signed publishes roughly weekly, with episodes averaging 67 minutes.
Booking probability for Signed is 45%, and the host is rated Selective on guests. Signed requires a Pod Score of 80 or higher. Signed's contact route on record: verified email.
The strongest fits for Signed are Business & Management Consulting. Signed has a business audience.
Signed is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #231
You got three quotes, pushed all three vendors, and took the one with 20% off. That process compares price on the basics every platform shares and hides what actually decides the purchase: whether the platform fits your...
Episode #230
Before you compare a single vendor, a lot of the decision is already made. The systems you run today rule some platforms out, and the choices you make now decide whether a requirement three years from now means adding a...
Steve Wilson built his own AI assistant the careful way. He gave it its own Google account and read only access to his calendar, and told it not to talk to strangers. His company's CISO had a pen testing team go after...
Episode #228
You bought the EDR. You checked every box your insurance renewal asked for. In this Playbook, Max Clark, CEO of ITBroker.com, breaks down why 60% of ransomware victims had a leading EDR product deployed when they got...
Episode #227
Buying Microsoft 365, Google Workspace, or Azure direct feels like the simpler choice, until you need support or get locked out of your own tenant. In this Playbook, Max Clark breaks down what a Cloud Solution Provider...
Episode #226
Which workloads actually belong in public cloud, private cloud, colocation, or bare metal? Jeremy Pease, CEO of Aptum, joins Max Clark to break down how application requirements, infrastructure costs, connectivity...
Episode #225
You didn't choose your cloud provider. You inherited it, from whoever picked the safe option first and called it a decision. In this Playbook, Max Clark, CEO of ITBroker.com, names what that habit actually costs: three...
You approved your last technology invoice. That doesn't mean anyone checked whether it was right. Tommi Ellis, Channel Director at Intratem, has seen $4,000 a month disappear into a 270-line account nobody thought to...
You're paying an MDR provider to protect you. Most of them will alert you and wait for someone else to act. This conversation names the one question that tells you which one you actually bought. Know the answer before...
Episode #222
A VP spent weeks building a plan to cut an eight figure cloud bill. He walked into one meeting with engineering. Three words killed it: not my KPI. The bill lands on whoever gets handed the mandate to cut it, but the...
Every vendor stretches the truth somewhere in your sales process, and most buyers respond to all of it the same way, forgiving everything or torching a good deal over nothing. In this Playbook, Max Clark sorts vendor...
Your security tool says you're protected. Most of the time nothing is lying to you on purpose. It's just reporting what it was configured to report, whether or not anyone ever checked if that setup was correct in the...
Your website is no longer read only by people. Tony Lauro opens this episode with a client whose sequential order numbers let a competitor read their daily volume through a public API. No breach. No alert. Just a number...
Episode #218
Six months before the largest retail breach in U.S. history, Target's threat detection system worked exactly as it was supposed to. It caught the attack. It fired five separate alerts. Then nothing happened, because the...
Most Teams Voice buying decisions start with carrier pricing. This conversation argues that's backwards. Before comparing price per seat, you need to know who's actually running the infrastructure, what you're locking...
Anthropic built Claude Code. Anthropic still couldn't stop its own source code from leaking straight into a competing product. If a coding tool is running behind your VPN right now with full access, this conversation...
Episode #215
The clause that matters most in your vendor contract is usually the one everyone skips. It sits there looking harmless until a patent troll shows up. By then you cannot renegotiate it. In 2025, patent trolls filed more...
Lumen just announced it's acquiring Alkira. If your network strategy runs through a vendor that just changed hands, or through one that might, this conversation covers what actually happens next. Ali Shakh, CEO of...
Episode #214
Dave Chronister has been doing penetration testing and incident response since 2007 — back when Fortune 500 CIOs called it a novel concept. In the years since, he's walked into breached environments where the EDR was...
Episode #213
You've read the post. A CEO goes on LinkedIn. Hard decision. I own this. Because of AI, we'll come out leaner, faster, stronger. Max Clark has written one of these. He's also been on the receiving end of one. In this...
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