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businesstechnology

Buyer Truths

Hosted by Drew Giovannoli & Jen Allen-Knuth · 🇺🇸 US · EN · 5 episodes

Where this show ranks

Episodes
5
Last ep.
12 days ago
Avg length
24m
Booking Probability™
35
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
11
Niche reach.
Virality (30d)
45
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Contact path
Verified email on file
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Guest openness
Not signalled recently
Best topics to pitch
businesstechnology

About this podcast

Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried Wins).buyertruths.com

businesstechnology

About the host

Drew Giovannoli & Jen Allen-Knuth hosts Buyer Truths, a business show with 5 episodes published.

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Recent episodes

Our AI reads these to draft pitches

Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP

Jun 5, 202611mEp. 7S1

Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP Josh Fosberg leads the media and publishing segment at WordPress VIP, managing a sales org that was drowning in PDFs, scattered emails, and deal

Show notes

How a VP of Post-Sale Navigated 8 Stakeholders to Buy Onboarding Software

May 28, 202630mEp. 6S1

Alicia is the VP of everything post-sale at Daxko's boutique division. She inherited a 234-step manual onboarding process and an average of 17 emails per customer deal. After a 90-day internal sprint with her CTO cut the

Show notes

The HubSpot Sales Rep Was Great. The Implementation Partner Almost Ruined It.

Apr 11, 202617mEp. 4S1

Rob runs marketing at LockThreat, an early-stage GRC startup he joined with no MarTech stack and one strong conviction: they needed HubSpot. First he had to survive two failed Zoho consultants and months of internal poli

Show notes

How a $500M SaaS RVP Bought an AI Writing Tool to Close a Sales Skill Gap

Mar 17, 202628mEp. 4S1

How a $500M SaaS RVP Bought an AI Writing Tool to Close a Sales Skill Gap Keith is an RVP at Bullhorn, a $500M CRM and ATS platform for recruiting and staffing firms. When he noticed a communication skill gap across his

Show notes

Skeptic to Signed: How an AI Sales Tool Finally Won Over a CMO

Mar 9, 202622mEp. 3S1

Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed contract, as the te

Show notes

How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)

Feb 22, 202629mEp. 2S1

Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing,

Show notes

How a $10M SaaS Evaluated 6 LLM Visibility Tools

Feb 19, 202628mEp. 1S1

Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM visibility tool - but

Show notes

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businesstechnology

Successful pitch examples

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Frequently asked questions

How do I pitch Buyer Truths as a podcast guest?

Buyer Truths has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.

Who is the host of Buyer Truths?

Buyer Truths is hosted by Drew Giovannoli & Jen Allen-Knuth. The show is categorised under business (technology) and has published 5 episodes.

How many episodes does Buyer Truths have?

Buyer Truths has published 5 episodes.

What topics does Buyer Truths cover?

Buyer Truths regularly covers business, technology. It sits in the business category, with a technology focus.

Is it hard to get booked on Buyer Truths?

Buyer Truths is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is Buyer Truths currently accepting guest pitches?

Buyer Truths hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are Buyer Truths episodes?

Episodes of Buyer Truths average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does Buyer Truths typically look for?

Our data rates Buyer Truths's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.

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