Oct 6, 202616 minS1
Libsyn description When Coro moved from direct sales to a channel model, Heather Harlows and Stuart Letzteneiser inherited a tech stack built for a business that no longer existed. The quoting, subscription management...
business
Buyer Truths
Hosted by Drew Giovannoli & Jen Allen-Knuth · business · EN
About this Podcast:
Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried Wins).buyertruths.com
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
29%
Guest openness
Selective
80/100
Required Score
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What is Buyer Truths about?
Real buyers. Real deals. Real decisions. Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.
Who hosts Buyer Truths?
Buyer Truths is hosted by Drew Giovannoli & Jen Allen-Knuth. The show has published 12 episodes to date.
What has Buyer Truths covered recently?
Recent episodes include "How 2 Coro Leaders Mapped Their Entire Tech Stack in 2 Months" (6 October 2026, 16 minutes), "UserGems vs Clay vs 6Sense: How a Marketer Replaced Demandbase (Six-Figure ABM Decision)" (31 August 2026, 21 minutes), and "The VP of Marketing at Commerce Was Ready to Buy More. The Rep's Hustle Cost Him..." (10 July 2026, 20 minutes).
How often does Buyer Truths publish?
Buyer Truths publishes roughly every two weeks, with episodes averaging 22 minutes across 12 episodes.
How hard is it to get booked on Buyer Truths?
Booking probability for Buyer Truths is 29%, and the host is rated Selective on guests. Buyer Truths requires a Pod Score of 80 or higher. Buyer Truths's contact route on record: verified email.
Who should pitch Buyer Truths?
The strongest fits for Buyer Truths are IT Services & Software Development and Business & Management Consulting. Buyer Truths has a business audience.
About the host
Drew Giovannoli & Jen Allen-Knuth hosts Buyer Truths, a business podcast with 12 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Aug 31, 202621 minS1Bryn Adler, Senior Director of Marketing at Emburse, set out to replace Demandbase over one problem she couldn't get past: she no longer trusted the data. The account signals her team passed to sales had become a black...
Jul 10, 202620 minS1Michael Scholz, VP of Product & Customer Marketing at commercetools, came into an analyst relations renewal as the named budget holder. His CEO and chief strategy officer had both pointed the rep his way. He wasn't a...
Episode #9
"I Tried to Buy an AI-Native CRM, But the Rep Was So Bad I Bought HubSpot Instead" - Mutiny's CEO
Jun 26, 202622 minS1Jaleh Rezaei, CEO and co-founder of Mutiny, went in ready to buy an AI-native CRM. She had budget, authority, and a three-week timeline. The vendor she wanted to pick kept replying three days late, and somewhere in the...
Jun 12, 202614 minS1div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2...
View More
Jun 5, 202611 minS1<p > Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP</p> <p > Josh Fosberg leads the media and publishing segment at WordPress VIP, managing a sales org that was drowning in PDFs, scattered...
May 28, 202630 minS1<p > Alicia is the VP of everything post-sale at Daxko's boutique division. She inherited a 234-step manual onboarding process and an average of 17 emails per customer deal. After a 90-day internal sprint with her CTO...
Apr 11, 202618 minS1<p > Rob runs marketing at LockThreat, an early-stage GRC startup he joined with no MarTech stack and one strong conviction: they needed HubSpot. First he had to survive two failed Zoho consultants and months of...
Mar 18, 202628 minS1<p > How a $500M SaaS RVP Bought an AI Writing Tool to Close a Sales Skill Gap</p> <p > Keith is an RVP at Bullhorn, a $500M CRM and ATS platform for recruiting and staffing firms. When he noticed a communication skill...
Mar 9, 202622 minS1<p > Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed contract, as...
Feb 22, 202629 minS1<p > Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve...
Feb 19, 202629 minS1<p >Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM visibility tool...
Recent guests
Recent guests on Buyer Truths. Study who booked and why before you pitch.
M
Michael Scholz
VP of Product & Customer Marketing, St Supery Estate Vineyards & Winery
H
Heather Harlows
Coro
B
Bryn Adler
Emburse
J
Jaleh Rezaei
Mutiny
Best industries to pitch Buyer Truths for
PitchCentric classifies Buyer Truths under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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