Oct 27, 202619 minS1
In this episode, Ryan explains how Rocket SaaS set out to double its revenue in a year, and hit the target nearly four months early. For years, his approach to growth was simply hoping for a good year. Now his strategy...
About this Podcast:
Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
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Verified email
Booking probability
35%
Guest openness
Selective
82/100
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What has SaaS Marketing Weekly covered recently?
Recent episodes include "#118: How I hit 100% revenue growth by reverse-engineering a target" (27 October 2026, 19 minutes), "#117: How to create content that resonates with your ICP" (20 October 2026, 28 minutes), and "#116: The greatest founders have this ability" (13 October 2026, 9 minutes).
How often does SaaS Marketing Weekly publish?
SaaS Marketing Weekly publishes roughly weekly, with episodes averaging 22 minutes.
How hard is it to get booked on SaaS Marketing Weekly?
Booking probability for SaaS Marketing Weekly is 35%, and the host is rated Selective on guests. SaaS Marketing Weekly requires a Pod Score of 82 or higher. SaaS Marketing Weekly's contact route on record: verified email.
Who should pitch SaaS Marketing Weekly?
The strongest fits for SaaS Marketing Weekly are Marketing, Advertising & PR. SaaS Marketing Weekly has a business audience.
About the host
SaaS Marketing Weekly is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 20, 202628 minS1
In this episode, Ryan is joined by Sam Gocher, Head of Content at Rocket SaaS, to discuss how you can create top quality content that always resonates with your ICP. For most B2B SaaS brands, they don’t have an idea of...
Episode #116
#116: The greatest founders have this ability
Oct 13, 20269 minS1In this episode, Ryan argues that the biggest difference between founders who scale and founders who stall is the speed at which they make decisions. He actively tries to never to let a decision leave the room. Ryan...
- Oct 6, 202629 minS1
In this episode, Ryan is joined by Sam Gocher, Head of Content at Rocket SaaS, to work through the 5 traps that stop content driving revenue. Most B2B SaaS companies are producing content activity, but when the CEO asks...
Episode #114
#114: The 8 books that transformed my career
Sep 29, 202617 minS1In this episode, Ryan steps away from the usual marketing tactics to share the eight books that have had the biggest impact on his career and his business, Rocket SaaS. He covers what each book taught him and how he...
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- Sep 22, 202626 minS1
In this episode, Ryan is joined by Joe McLaughlin, Rocket SaaS’s Director of Strategy, for a run through the ten things they most often see going wrong with LinkedIn ads. Plenty of B2B SaaS brands have tried the...
- Sep 15, 20267 minS1
In this episode, Ryan shares that LinkedIn Ads are not a lead generation channel. Google Ads is, because people go there actively searching for a solution. Nobody scrolls LinkedIn hoping to find a B2B SaaS vendor...
- Sep 8, 202629 minS1
In this episode, Ryan is joined by Joe McLaughlin, Director of Strategy at Rocket SaaS, who now oversees all Rocket SaaS clients and spends half his time on Rocket SaaS’s own marketing, to walk through exactly how an...
- Sep 1, 202615 minS1
In this episode, Ryan runs through 8 key things that you need to consider and change so you can go more upmarket and sign bigger clients. A year ago, Rocket SaaS set out to win clients in the 50 to 500 headcount range...
- Aug 25, 202620 minS1
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to make the case for top-of-funnel (TOFU) content: the kind that grows pipeline by reaching the 95% of your market who aren’t ready to buy...
- Aug 18, 202615 minS1
In this episode, Ryan makes the case for content frequency over the one big campaign that you think makes an impact. He used to spend months building towards a single webinar, guide or exhibition, hoping it would...
- Aug 11, 202628 minS1
In this episode, Ryan sits down with Director of Strategy, Jamie, to talk about website CRO’s, conversion rate optimization and how to get more leads from the traffic you already have, without a costly rebuild. Most B2B...
- Aug 4, 202611 minS1
In this episode, Ryan tackles the problem most businesses come to him with: “We are not getting enough leads.” His advice is to stop reacting to the noise and look at the business as a simple funnel, then fix it...
- Jul 28, 202626 minS1
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to talk about subject matter experts, or SMEs, and how to turn the experts already sitting inside your business into a content engine...
- Jul 21, 20265 minS1
In this episode, Ryan shares one of his favourite LinkedIn tactics: using thought leader ads to boost posts from other people who say genuine, positive things about your brand. A testimonial posted from your own company...
- Jul 14, 202648 minS1
In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets (listen back to...
- Jul 7, 202625 minS1
In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the founder qualifying...
Episode #101
#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini
Jun 30, 202623 minS1In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining. 95% of B2B buyers...
Episode #100
#100: The Greatest Hits
Jun 23, 202625 minS1Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like — the numbers, the...
- Jun 16, 202631 minS1
<p>In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on reducing churn, and...
Recent guests
Recent guests on SaaS Marketing Weekly. Study who booked and why before you pitch.
D
Dr. Joe McLaughlin
Director of Strategy, Civil Service Pensions Training Team
S
Sam Gocher
Rocket SaaS
J
Joe McLaughlin
Rocket SaaS
J
Jamie
Rocket SaaS
Best industries to pitch SaaS Marketing Weekly for
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