Apr 14, 202623 minS0
<p>What happens when founders chase shiny technology instead of solving the right business problem?</p> <p>In this episode, we sit down with Fabio, founder of a web agency, to talk about the real tradeoffs behind...
business
Masterful Founders
Hosted by Wilhelm Laubach · business · EN
About this Podcast:
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
Pitch Analysis
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is Masterful Founders about?
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth, directly from the people who built it.
Who hosts Masterful Founders?
Masterful Founders is hosted by Wilhelm Laubach. The show has published 54 episodes to date.
What has Masterful Founders covered recently?
Recent episodes include "AI Can Make You Faster. Chasing Shiny Tech Slows You" (14 April 2026, 23 minutes), "The SaaS Buyer Journey: How to Move Prospects from Curious to Customer" (17 March 2026, 22 minutes), and "He Bought 140+ Startups: The 3 Things That Separate Winners from Losers" (10 February 2026, 55 minutes).
How often does Masterful Founders publish?
Masterful Founders publishes roughly monthly, with episodes averaging 40 minutes across 54 episodes.
How hard is it to get booked on Masterful Founders?
Booking probability for Masterful Founders is 31%, and the host is rated Selective on guests. Masterful Founders requires a Pod Score of 80 or higher. Masterful Founders's contact route on record: public web form.
Who should pitch Masterful Founders?
The strongest fits for Masterful Founders are IT Services & Software Development and Business & Management Consulting. Masterful Founders has a business audience.
About the host
Wilhelm Laubach hosts Masterful Founders, a business podcast with 54 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Mar 17, 202622 minS0
<p>Alon Rosenberg, co-founder of Knock AI, breaks down why the standard SaaS funnel pushes away the exact people who were ready to buy — and how to rebuild the journey around how buyers actually behave.</p> <p>In this...
- Feb 10, 202655 minS0
<p>Pascal Levy-Garboua has invested in 140+ startups, including Notion's pre-seed round, and now acquires profitable bootstrap SaaS businesses through Nusa Labs. After seeing thousands of SaaS businesses from the...
- Jan 13, 202646 minS0
<p>Building a community isn’t a “nice to have” for founders – it’s a growth engine.</p> <p>In this episode, you’ll learn how to build an online community that creates trust, drives referrals, reduces support load, and...
- Dec 9, 202525 minS0
<p >Can you build a real startup without burning your savings by funding it through your agency work?</p> <p >In this episode, we talk with Adam and Carmel from POS Cafe, a Shopify POS app for cafes, about what it...
View More
- Nov 4, 202541 minS0
<p>Accelerators can speed up your startup if you choose and apply smartly. 👉 Don’t apply until you hear this advice! In this episode, Valdis Sprogis, an entrepreneur who joined four major accelerators (including two of...
- Oct 9, 202547 minS0
<p>Entrepreneurship can be mentally brutal. In this episode, I talk with Thomas Ousterhout about the emotional side of building a company:</p> <p>- How to handle self-criticism,<br> - Manage stress, and<br> - Process...
- Sep 25, 202553 minS1
<p>What if selling before building was the real key to SaaS success?</p> <p>In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules...
- Sep 17, 202558 minS1
<p>Crypto SaaS founder Stefan Tabakov reveals how he grew his startup using Reddit—without ads. Learn how helpful posts, trust-building, and community funnels turned Reddit users into paying customers. Perfect for...
- Sep 16, 202543 minS0
<p>How can you fund a SaaS startup without giving up control too early?<br> In this episode, Emil Vargelius shares 7 proven funding strategies founders are using in 2025.</p> <p>We cover:</p> <p>Bootstrapping and...
- Sep 9, 202542 minS0
<p>Thinking of selling your SaaS startup?<br> In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how...
- Sep 9, 202538 minS0
<p>Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle.</p> <p>Michael knows this well. He’s launched businesses in the earliest...
- Aug 26, 202532 minS0
<p>Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup.</p> <p>🎯 In this video, you’ll learn:</p> <p>- How to find the right...
- Aug 20, 202538 minS0
<p>Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.</p> <p>In this episode, you’ll discover:</p> How to...
- Aug 19, 202552 minS0
<p>Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real...
- Aug 15, 202523 minS1
<p>Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership.</p> <p>You’ll learn how to:</p> <p>Understand how power changes the brain and decision-making</p>...
- Aug 13, 202528 minS0
<p >Pricing can make or break your startup. In this interview, Diego Regules shares lessons on designing business models that attract users, keep costs under control, and scale with your SaaS.</p> <p >What You'll...
- Aug 7, 202557 minS0
<p>In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art...
- Jul 15, 202549 minS0
<p>Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results. In this episode, you’ll discover:</p> <p>- How to create...
- Jul 10, 202537 minS0
<p>What’s the real value of a startup accelerator - and how do you get in as a student or teen founder?</p> <p>In this episode, Remus shares how he and his co-founders joined a startup program at just 17 years old...
Recent guests
Recent guests on Masterful Founders. Study who booked and why before you pitch.
A
Alon Rosenberg
Knock AI
A
Adam
POS Cafe
D
Deepak Shrivastava
Sunrise AI
M
Moreno Franjkovic
chatbots.seaspace.ai
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