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Hosted by Kalungi · 🇺🇸 US · EN · 99 episodes
Established thought leaders with verified media credentials.
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
Kalungi hosts B2B SaaS Marketing Snacks, a business show with 99 episodes published.
In this episode, we explore the development of the T2D3 Operating System, a comprehensive tool that transforms the principles of the T2D3 book into an AI-powered platform for SaaS growth. Discover how this system bridges
In this episode, Stijn sits down with Antoine, Kalungi's new CEO, for an energizing conversation about what it really takes to grow as a marketing professional in 2026. The centerpiece is Antoine's upcoming book, Level U
Is the Marketing Qualified Lead (MQL) dead, or are marketing teams stuck in a cycle of high-volume, low-return efforts? Marketing economics have undergone significant structural shifts in recent years. With the disappear
Is signal-based selling really the next step in B2B growth, or are most teams still just getting better at managing noise? Sales and marketing teams have more data than ever. They can see site visits, account activity, i
With content getting cheaper and noise getting higher, which parts of the old playbooks still hold up, and which ones break? Marketing-led growth keeps getting pricier, and “more content” is no longer a moat. So you end
Are you actually growing your product, or just stacking signups that never turn into usage? A lot of teams get stuck there. More registrations feel good, but it’s not the same as real usage, paid adoption, and a pipeline
Is your go-to-market built around “why” or around “wow, how, now”? Many teams love Simon Sinek’s Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you d
Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public? Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and A
Is moving fast the antidote to marketing entropy? AI gives you volume and speed, then drowns you in noise. Great ideas get sanded down by feedback loops, testing for testing’s sake, and a few too many opinions. Momentum
Is AI making your marketing sharper—or just noisier? AI has supercharged how fast we can create. Blogs, campaigns, designs—what once took weeks now takes hours. But speed comes with a catch. When everything is generated
Is founder-led growth helping or holding you back? Early wins often come straight from the founder’s voice. Nobody knows the problem better, or tells the story with more passion. That credibility is what gets the first c
Is your product really ready to sell itself? Plenty of founders spot Slack, Loom, or Canva and claim, “We’ll just go product-led.” The idea feels neat. No big sales team. Faster cycles. Viral growth. Yet Product-led Grow
AI is rewriting the rules for marketing roles—and the expectations that come with them. In episode 88 of B2B SaaS Marketing Snacks, Brian Graf and Stijn Hendrikse dig into how job descriptions, hiring, and performance st
Video isn’t a flashy extra in B2B SaaS marketing anymore, it’s a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads c
Are you pricing your AI software correctly? Whether you’re trying to attract early users to a new AI SaaS offering or rethinking your model to scale an established product, you have to choose the right pricing model. If
With over 14,000 new AI startups in the past few years and nearly every software tool now adding “AI” to its messaging, how can your AI-powered SaaS product stand out? In Episode 84 of BSMS Marketing Snacks , host Brian
When economic and market turbulence strikes without warning, SaaS founders and marketers naturally start to wonder... should we cut marketing budget, pivot our message, or hold the line? In Episode 83 of B2B SaaS Marketi
Feeling overwhelmed by a never ending to-do list, or struggling to balance high impact work with personal growth? The development matrix can help. In Episode 82 of B2B SaaS Marketing Snacks , co-hosts Brian Graf and Stij
Ever wish you could boost revenue without scrambling for new customers? You can! But only if you maximize the hidden growth opportunity in your existing customer base. In Episode 81 of B2B Marketing Snacks , co-hosts Bri
Scaling a SaaS company is about more than just landing new customers! It’s about maximizing the value of the ones you already have. This episode teaches you how to unlock expansion revenue, increase customer retention, a
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B2B SaaS Marketing Snacks is hosted by Kalungi. The show is categorised under business (marketing) and has published 99 episodes.
B2B SaaS Marketing Snacks has published 99 episodes.
B2B SaaS Marketing Snacks regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
B2B SaaS Marketing Snacks is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
B2B SaaS Marketing Snacks hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of B2B SaaS Marketing Snacks average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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