Reinforce Your Gym

Sterling Birdsong, founder of Lendstra and an SBA lending expert, joins the show to break down how gym owners can buy, sell, or grow through acquisition — and how SBA financing actually works. We get into: ✅ Red flags...

Tom Dowd, CEO of Fit House of Brands (F45, FS8 and Vaura Pilates), joins the show to talk about taking over in 2023 and turning the portfolio into one of the fastest growing groups in fitness. We get into: The mid-box...

EJ Rivera, CEO and founder of Honeynest, joins the show to break down what actually gets the right members through your door — not just more leads. We get into: - Why your offer matters more than your ad spend or...

Giuseppe Mellone spent years running some of Orangetheory's top-performing studios. As Regional Sales and Operations Director, he helped multiple locations hit $100K/month — and in this episode, he breaks down exactly...

Justin Devonshire built and sold two gyms, scaled the TransformHub to 25 franchise locations, and has spent 20 years coaching gym owners across the US, UK, Europe, and Australia on marketing, sales, and retention. In...

Brandon Long's $50K/Month Playbook by Dustin Bogle

After a week in Japan, I brought back 4 things that will make your gym stand out in your market — and none of them require a bigger budget or a new offer. The way they work, serve, and carry themselves is on a different...

This is round two of the mailbag. Three real questions from real gym owners. Here's the timestamps... 0:00 — Intro 1:30 — Jason (Denver): $8-12 CPL, nobody's booking — ads problem or follow-up problem? 8:45 — Sandra...

Gym Turnaround - From Losing 6k/mo to 10k/mo Profit by Dustin Bogle

You're generating leads. They're not booking. And you might think the ads are to blame. I will break down the real reasons your leads go cold after they opt in — and most gym owners don't see a single one of them...

This week I'm opening up the mailbag and answering three questions submitted by actual gym owners. Three different gyms. Three different problems. One common thread — the thing they think is broken usually isn't the...

Most gym owners think their Meta ads aren't working. In this episode I walk you through the math so you can guarantee profit every month. I will share how two identical ad spend scan produce wildly different results. If...

Whether you're ready to sell tomorrow or just thinking about your exit strategy, this episode will change how you run your gym starting today. In this episode, I break down everything gym owners need to know about...

You could have the best gym in your city and still lose the sale. Why? Because every lead is silently running you through 3 filters before they ever say yes — and most gym owners don't even know it. In this episode...

Most gyms rely on one setter — who gets sick, takes time off, and can't keep up. We built something different. In this episode, I'm breaking down the first-ever call center built specifically for gym owners. ✅ What the...