The Business of Fitness Podcast

Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

The Business of Fitness Podcast is a business podcast hosted by Unknown Host, with 108 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Business of Fitness Podcast, a business show with 108 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #104

  104: Dan Interviewed: AI Will Lose to Personalisation

  Aug 9, 202643 min

  In this episode, Ben Luckens interviews Dan about why remarkable client experiences will become a major competitive advantage for fitness businesses in the age of AI. This episode covers some of the topics from the 2026 Perth Fitness Business Client Experience Workshop. Learn more about that here . Dan explains why businesses need to move beyond simply delivering a service and start creating experiences that make people feel something and give them stories to share. They discuss experience marketing, the value of doing things that do not scale, and how better member experiences can improve retention, referrals and revenue. Dan also breaks down his one-size-fits-all, one-size-fits-some and one-size-fits-one approach, and explains why the employee experience will become just as important as the client experience.

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  Episode #103

  103: Designing a remarkable PT session clients will rave about

  Aug 3, 20261h 10m

  In this episode, Dan Williams explains how personal trainers can design a PT session that clients remember, value and talk about. (it's also a summarised 'sneak peak' of the upcoming 2026 Perth Fitness Business Client Experience Workshop ) He walks through how to map every client touchpoint, identify the pits that damage trust, improve the forgettable parts of the session and create a small number of memorable peaks. Listeners will learn how to use intended feelings, intended stories, benchmarking and the Ten Star Thought Experiment to improve client retention, referrals and the overall personal training experience. Learn more: 2026 Perth Fitness Business Client Experience Workshop

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  Episode #103

  ANNOUNCING: Unmissable event for fit biz owners (Perth)

  Jul 30, 202611 min

  I'm proud to use this episode to announce the 2026 Perth Fitness Business Client Experience Workshop: https://gobsmack.com.au/fitness/ The Perth Fitness Business Client Experience Workshop is a practical, 12 hour event to help fitness business owners design a more remarkable client experience. You'll work with myself (Dan Williams) and my team to design a jaw-dropping client experience strategy that helps your fitness business become the one clients remember, return to and recommend. We are capping this event at 15 attendees, tickets $1497 each. Afterpay is available. Learn more at: https://gobsmack.com.au/fitness/

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  Episode #102

  102: High Staff Turnover? This Business Owner Solved It.

  Jul 27, 202641 min

  Retaining staff is one of the biggest challenges in the fitness industry, yet Ben Luckens's four key team members have each stayed with him for more than seven years. In this episode, Dan asks Ben the leadership principles behind that loyalty, including self-leadership, vulnerability, difficult conversations, empathy and leading by example. He also shares how Stoic philosophy shaped his approach, why leaders are often their business's biggest bottleneck, and the practical actions business owners can take to build a stronger culture and become the kind of leader great people want to follow.

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  Episode #101

  101: Stop Outsourcing the Wrong Things to AI

  Jul 13, 202617 min

  Dan talks about how most people are using AI backwards. It's resulting in businesses becoming uninspired commodities, void of originality and humanity. And it's leading business owners down a path of removing the elements of a 'full life' that make them uniquely human. In this episode Dan explores what people need to stop outsourcing to AI in their business.

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