Oct 27, 202653 min
Squarespace Head of Marketing @Josh Groth has been on every side of the table. He’s been platform-side at Meta. He’s been B2B with Square, then DTC with Hims. And across with work with some of the biggest brands in the...
business
Open Haus
Hosted by Haus · business · EN-US
About this Podcast:
Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies.About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.
Pitch Analysis
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
80/100
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What is Open Haus about?
Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies.
Who hosts Open Haus?
Open Haus is hosted by Haus. The show has published 25 episodes to date.
What has Open Haus covered recently?
Recent episodes include "Building a Culture of Experimentation with Squarespace's Josh Groth" (27 October 2026, 53 minutes), "Can A Model Predict Incrementality?" (17 September 2026, 47 minutes), and "What To Do After a Bad Incrementality Test Result" (4 August 2026, 36 minutes).
How often does Open Haus publish?
Open Haus publishes roughly monthly, with episodes averaging 45 minutes across 25 episodes.
How hard is it to get booked on Open Haus?
Booking probability for Open Haus is 29%, and the host is rated Selective on guests. Open Haus requires a Pod Score of 80 or higher. Open Haus's contact route on record: public web form.
Who should pitch Open Haus?
The strongest fits for Open Haus are Marketing, Advertising & PR. Open Haus has a business audience.
About the host
Haus hosts Open Haus, a business podcast with 25 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #25
Can A Model Predict Incrementality?
Sep 17, 202647 minBrett Gordon is a Professor of Marketing at Stanford University's Graduate School of Business. He sat down with Haus’ Chief Scientist Joe Wyer, CMO Olivia Kory, and Head of Science Strategy Phil Erickson to discuss his...
Aug 4, 202636 minYou see success stories about brands that have leveraged incrementality testing to transform their business. While these are inspiring, they conceal an inescapable reality of executing a high-impact incrementality...
Jun 26, 202645 minNewton CMO Aaron Zagha was early to Amazon when DTC brands were still allergic to it. He was early to influencer marketing when nobody had figured out how to measure it. And he was early to incrementality testing when...
- Jun 26, 202645 minS0
<p>Newton CMO Aaron Zagha was early to Amazon when DTC brands were still allergic to it. He was early to influencer marketing when nobody had figured out how to measure it. And he was early to incrementality testing...
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Jun 15, 202622 minS0<p>We brought back Dean Gordon to break down the spend-level tests that help you find the marginal efficiency of your marketing. If you like to roll up your sleeves and get nerdy with test design, this is the episode...
- Jun 5, 20261 hourS0
<p>In our latest episode of Open Haus, CEO Zach Epstein, Chief Strategy Officer Olivia Kory, and VP of Product Greg Dale sit down to talk about the next evolution of the Haus platform. </p><p>First, Olivia outlines some...
May 4, 202653 minS0<p>Faith Shin (Sr. Machine Learning Manager, Wayfair) and Joe Meier (VP of Marketing Analytics, SharkNinja) sit down with Olivia to discuss what it takes to build an elite marketing program. They break down:</p><p>– The...
- Apr 22, 202641 minS0
<p>Olivia is joined by Haus Measurement Strategist Chandler Dutton to react to the Marketing Operators’ recent episode on incrementality. Olivia and Chandler talk: </p><p>Incrementality in Retention (4:00)</p><p>Using...
- Apr 17, 202638 minS0
<p>Olivia is joined by Haus Measurement Strategist Dean Gordon for a deep dive into channel diversification. Dean explains:</p>Why brands want to diversify (3:54)The important distinction between average and marginal...
Episode #17
Operationalizing MMM & Experiments
Feb 27, 202652 minS0<p>The gap between having an MMM and actually operationalizing it is one of the biggest challenges in modern marketing measurement. Models produce outputs — but what happens next? How do teams turn those outputs into...
- Jan 14, 202648 minS0
<p>Olivia sits down with Haus Measurement Strategist Tarek Benchouia to share their most valuable learnings, most surprising data points, and most enduring lessons drawn from the thousands of Haus tests run in 2025...
Episode #15
Measure Big Bets With Time Tests
Dec 16, 202528 minS0<p>In this episode of Open Haus Playbook, Olivia sits down with Haus Applied Scientist Morgan Stockham to learn how Time Tests help teams measure the impact of big marketing bets — think Super Bowl ads, major influencer...
Open Haus
Bridging the Marketing-Finance Gap
Oct 30, 202528 minS0<p>After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship. </p><p>They sat down with Olivia...
Episode #13
Google Ads in the Age of AI
Sep 10, 202551 minS0<p>Olivia sits down with Haus Measurement Strategy Lead Ike Armstrong to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving...
Episode #12
Incrementality AMA - An unfiltered conversation with Olivia Kory and incrementality experts
Jun 11, 202558 minS1<p>In our first-ever Open Haus AMA, Olivia Kory, Tyler Horner, and Stephen Barston answer all your questions about marketing incrementality. </p><p><br /></p><p>They cover foundational topics for those new to the...
- Apr 7, 202523 minS1
<p>In an of-the-moment Open Haus, Michael Wieder and Olivia Kory sit down to discuss the realities of tariffs on consumer businesses. They cover:</p><p><br /></p><p>• Thinking about the right decisions, not fast...
- Mar 12, 202553 minS1
<p>When a brand goes global, everything gets a bit more complex. Juan Bongiovanni, Chief Marketing Officer at N26, knows this firsthand. Having overseen growth and marketing at giants like Trade Republic, Netflix, and...
Episode #9
Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too)
Dec 20, 202453 minS1<p>Q5 might be invisible to consumers, but savvy marketers know this time can be a mega growth driver for brands. So how can brands capitalize on this tight window between Black Friday and the end of January, especially...
- Oct 23, 202457 minS0
<p>Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie!) – now, learn the tools of the performance creative trade from the pros behind these major brand...
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