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Hosted by Steven Ohrnstein from Viant Technology · 🇺🇸 US · EN-US · 30 episodes
Established thought leaders with verified media credentials.
Byte Size AdTech Insights for Those of Us Who Live in an AI WorldFor AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point.🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more.#MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy
Steven Ohrnstein from Viant Technology hosts AdTech AI Files, a business show with 30 episodes published.
ATTENTION drives Intention. Think about the last time you walked through a store. Hundreds, maybe thousands, of products sat on shelves within arm’s reach. You walked past most of them without even noticing. Not because
In this episode of AdTech AI Files , we unpack the hottest topics from the past few months and explain why they all point to the same conclusion: outcomes matter more than ever, and most AI failures start with weak data
Based solely on Viant’s Q1 2025 earnings transcript. Revenue YoY: 32% CxT: 25%
𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗶𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴’𝘀 𝗡𝗲𝘅𝘁 𝗕𝗶𝗴 𝗔𝗿𝗲𝗻𝗮 | Jon Schulz https://www.linkedin.com/posts/jon-schulz-4780ba4_upfronts-ctv-livesports-activity-7318655564027215873-qDIg?utm_source=share&ut
Pod dedicated to the one and only, Mikhail Berylant People, Process, and Tools For any company to be successful, it takes these three things. Rarely is there a person that embodies all 3, Mikhail Berlyant is one of the g
“What’s a Good Conversion Rate?” 🤔 The Benchmark Myth For as long as I can remember, marketers have asked me: “What’s a good conversion rate for my campaign?” And here’s the honest answer… it depends. Conversion rate be
The Who, What, and How foot traffic measurement works.
Will Google’s Ad Empire Be Broken Up? When I first started in programmatic, 2nd price auctions ensured advertisers paid a fair market rate. You could bid confidently knowing you’d only pay a cent more than the next-highe
The Illusion of High Lift: Why Longer Lookback Windows Matter in Incrementality Testing Marketers love seeing high lift in incrementality studies, it feels like proof that campaigns are driving real impact. But if you’re
Relative vs. Incremental Lift: How you can Leverage Both Let’s say you own a pizza shop, and you’re running an ad campaign to get more people ordering your delicious pies. You set up a test: • Exposed Group: They see you
Pod cast produced from my 8 year old son to kids of all ages. Enjoy!
In honor of International Women's Day, I wanted to recognize 2 women that have had a profound impact on my life. One of them personal, another professional. My mom, a lifelong nurse, specializing in end-of-life care (hos
Use it or Lose it: a Mobile Measurement Partner ofcourse Mobile in-app environments convert 3x more often than mobile web. Think about how often you buy Starbucks coffee through the app vs. opening Safari or Chrome to pl
Privacy vs. Blocking: The Real Story Behind Consumer Choice There’s a big difference between consumers opting out of tracking (which would be every consumers right) and Big Tech outright blocking measurement for their ow
Linear TV vs. Connected TV: The Frequency Problem Marketers Can’t Ignore After running Linear TV vs. Digital measurement studies for the past decade, one pattern remains consistent: Dolllar for dollar, more times than no
The Death of Third-Party Pixels: Why First-Party Data is the Future If you launched your own website tomorrow, you’d own everything: your customer relationships, purchase history, and insights. That’s first-party data, i
Why Cookie-Based Measurement Sucks in 2025 Remember when cookies were amazing? Back in the ‘90s and early 2000s, they revolutionized online tracking. But today, they only capture 9% of online conversions. Why? Because co
Based solely on Danilo Tauro (PhD) linked in post on 3/5/25 and the 110 commenters summariez using only AI. Article for reference: linkedin.com/feed/update/urn:li:activity:7303063345098620928/
Why Incremental Lift Shrinks Over Time: The Lookback Window Effect ⏳📉 When clients ask "I thought lift would be higher/lower, my 1st question back is what lookback window are you using?" One of the biggest factors in in
Mark My Words: Contribution Will Be the Future of AdTech Measurement We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense. Take a look at the chart below—see how CTV is undervalu
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AdTech AI Files is hosted by Steven Ohrnstein from Viant Technology. The show is categorised under business (marketing) and has published 30 episodes.
AdTech AI Files has published 30 episodes.
AdTech AI Files regularly covers business, marketing. It sits in the business category, with a marketing focus.
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