Modern Marketing + Measurement

Hosted by Becky Johnson Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.

Modern Marketing + Measurement is a business podcast hosted by Becky Johnson Exploring the, with 42 episodes on record and a Required Pod Score of 80.

Becky Johnson Exploring the hosts Modern Marketing + Measurement, a business show with 42 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #43

  Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology

  Sep 28, 202630 min

  In this episode of Modern Marketing and Measurement, we talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account. Follow us on social! Linkedin Instagram X Facebook

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  Episode #42

  Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq

  Sep 22, 202620 min

  Welcome to Modern Marketing & Measurement. Today, I’m joined by Juan Baron, Head of International and Global Accounts at Decentriq , a data collaboration platform. We talk about how brands can work across departments, publishers, retailers, and other partners without giving up control of their data, why auditability matters from the beginning, and how a flexible approach to data collaboration can lead to better insights and stronger business decisions. Follow us on social! Linkedin Instagram X Facebook

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  Episode #41

  Getting Your Data House in Order with Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion

  Sep 15, 202620 min

  Welcome to Modern Marketing & Measurement. Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, but the return is not always keeping pace. Matt joins us to talk about why the problem often starts with disconnected data, how companies can create a clearer picture of marketing performance, and what needs to be in place before even more AI spending enters the 2027 budget. Follow us on social! Linkedin Instagram X Facebook

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  Episode #40

  Real Numbers, Marketing Numbers, and Wasted Ad Spend Featuring Nick Morley, CEO, Lunio

  Sep 7, 202625 min

  In this episode of Modern Marketing & Measurement, we are joined by Nick Morley, CEO of Lunio, to talk about why advertisers should not rely on ad platforms to grade their own homework. We discuss the hidden waste inside performance marketing, how independent verification can give marketers more confidence in their numbers, and why finding wasted spend creates an opportunity to reinvest in growth. Follow us on social! Linkedin Instagram X Facebook

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  Episode #39

  Better Data, Faster Decisions Featuring Gladys Kong, CEO, Azira

  Sep 1, 202616 min

  In this episode of Modern Marketing and Measurement, we are joined by Gladys Kong, CEO of Azira, to talk about why more data does not necessarily lead to better marketing. We discuss how location and transaction data can provide a more complete picture of consumer behavior, why data has a shelf life, and how AI is giving marketers more time to ask questions, test ideas, and focus on strategy. Follow us on social! Linkedin Instagram X Facebook

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