Hosted by Advertising Week · 🇺🇸 US · EN · 35 episodes
Established thought leaders with verified media credentials.
Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
Advertising Week hosts Modern Marketing + Measurement, a business show with 35 episodes published.
Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibili
Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time opti
Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the con
Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativi
In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. Ben shares his perspe
On this episode of Modern Marketing and Measurement, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away fr
On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead
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Modern Marketing + Measurement is hosted by Advertising Week. The show is categorised under business (marketing) and has published 35 episodes.
Modern Marketing + Measurement has published 35 episodes.
Modern Marketing + Measurement regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Modern Marketing + Measurement average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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