business
Hosted by Steven Ohrnstein from Viant Technology · business · EN-US
Byte Size AdTech Insights for Those of Us Who Live in an AI WorldFor AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point.🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more.#MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy
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Signup to Generate a PitchByte Size AdTech Insights for Those of Us Who Live in an AI WorldFor AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead.
Recent episodes include "#31 | Attention Drives Intention" (13 February 2026, 6 minutes), "#31 | Outcomes & AI" (4 February 2026, 5 minutes), and "#30 | Viant’s Q1 2025 Earnings Recap" (7 May 2025, 11 minutes).
AdTech AI Files publishes roughly a few times a week, with episodes averaging 6 minutes across 30 episodes.
Booking probability for AdTech AI Files is 21%, and the host is rated Selective on guests. AdTech AI Files requires a Pod Score of 80 or higher. AdTech AI Files's contact route on record: verified email.
The strongest fits for AdTech AI Files are Marketing, Advertising & PR. AdTech AI Files has a business audience.
AdTech AI Files is a business podcast with 30 episodes published.
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AdTech AI Files
ATTENTION drives Intention. Think about the last time you walked through a store. Hundreds, maybe thousands, of products sat on shelves within arm’s reach. You walked past most of them without even noticing. Not because...
Episode #31
In this episode of AdTech AI Files , we unpack the hottest topics from the past few months and explain why they all point to the same conclusion: outcomes matter more than ever, and most AI failures start with weak data...
AdTech AI Files
<p>Based solely on Viant’s Q1 2025 earnings transcript.</p><p><br></p><p>Revenue YoY: 32%</p><p>CxT: 25%</p>
<p>𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗶𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴’𝘀 𝗡𝗲𝘅𝘁 𝗕𝗶𝗴 𝗔𝗿𝗲𝗻𝗮 | Jon Schulz</p><p>https://www.linkedin.com/posts/jon-schulz-4780ba4_upfronts-ctv-livesports-activity-7318655564027215873-qDIg?utm_source...
Episode #29
<p>Pod dedicated to the one and only, Mikhail Berylant</p><p><br></p><p>People, Process, and Tools</p><p><br></p><p>For any company to be successful, it takes these three things. Rarely is there a person that embodies...
Episode #27
<p>“What’s a Good Conversion Rate?” 🤔 The Benchmark Myth</p><p><br /></p><p>For as long as I can remember, marketers have asked me:</p><p>“What’s a good conversion rate for my campaign?”</p><p><br /></p><p>And here’s...
Episode #26
<p>The Who, What, and How foot traffic measurement works.</p>
Episode #25
<p>Will Google’s Ad Empire Be Broken Up?</p><p><br /></p><p>When I first started in programmatic, 2nd price auctions ensured advertisers paid a fair market rate. You could bid confidently knowing you’d only pay a cent...
Episode #24
<p>The Illusion of High Lift: Why Longer Lookback Windows Matter in Incrementality Testing</p><p><br /></p><p>Marketers love seeing high lift in incrementality studies, it feels like proof that campaigns are driving...
<p>Relative vs. Incremental Lift: How you can Leverage Both </p><p><br /></p><p>Let’s say you own a pizza shop, and you’re running an ad campaign to get more people ordering your delicious pies. You set up a...
Episode #22
<p>Pod cast produced from my 8 year old son to kids of all ages. Enjoy!</p>
Episode #21
<p>In honor of International Women's Day, I wanted to recognize 2 women that have had a profound impact on my life. One of them personal, another professional.</p><p><br /></p><p>My mom, a lifelong nurse, specializing...
Episode #20
<p>Use it or Lose it: a Mobile Measurement Partner ofcourse</p><p><br /></p><p>Mobile in-app environments convert 3x more often than mobile web. Think about how often you buy Starbucks coffee through the app vs. opening...
<p>Privacy vs. Blocking: The Real Story Behind Consumer Choice</p><p><br /></p><p>There’s a big difference between consumers opting out of tracking (which would be every consumers right) and Big Tech outright blocking...
Episode #18
<p>Linear TV vs. Connected TV: The Frequency Problem Marketers Can’t Ignore</p><p><br /></p><p>After running Linear TV vs. Digital measurement studies for the past decade, one pattern remains consistent:</p><p><br...
Episode #17
<p>The Death of Third-Party Pixels: Why First-Party Data is the Future</p><p><br /></p><p>If you launched your own website tomorrow, you’d own everything: your customer relationships, purchase history, and insights...
Episode #16
<p>Why Cookie-Based Measurement Sucks in 2025</p><p><br /></p><p> Remember when cookies were amazing? Back in the ‘90s and early 2000s, they revolutionized online tracking. But today, they only capture 9% of online...
<p>Based solely on Danilo Tauro (PhD) linked in post on 3/5/25 and the 110 commenters summariez using only AI.</p><p><br /></p><p>Article for reference: linkedin.com/feed/update/urn:li:activity:7303063345098620928/</p>
Episode #14
<p>Why Incremental Lift Shrinks Over Time: The Lookback Window Effect ⏳📉</p><p><br /></p><p>When clients ask "I thought lift would be higher/lower, my 1st question back is what lookback window are you using?"</p><p><br...
<p>Mark My Words: Contribution Will Be the Future of AdTech Measurement</p><p><br /></p><p>We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.</p><p><br /></p><p>Take a look...
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