
Episode #70
Fear of Failure: A Thirty Year Path to Full Time Founder
Join Molly Baker and a nearly thirty year veteran of the beverage industry who spent nights and weekends building a craft cocktail brand while still working full time.This conversation covers the massive generational shift happening in how people drink, why staying focused on one market beats trying to do everything at once, and the surprising challenge of building a company alongside a spouse. They also dig into the fear of failure that held him back from entrepreneurship for decades, and what finally gave him the confidence to take the leap. It is an honest look at building a brand slowly, on purpose, one state at a time.

