business
Hosted by Sonia Baschez · business · EN
Meme Team is the pop culture marketing podcast where host Sonia Baschez and guests break down the marketing and PR behind viral moments in movies, TV, music, tech, sports, and politics Every Thursday, Sonia (founder of Yapping as a Service) sits down with marketers, founders, and creators to unpack the campaigns, rebrands, press tours, and platform shifts shaping culture, from Taylor Swift and Warner Bros. to YouTube, TikTok, and AI. You'll hear what worked, what flopped, and the takeaways you can use for your own brand. If you care about brand strategy, storytelling, creator marketing, or why the algorithm is acting weird again, this one's for you. New episodes every Thursday on YouTube, Spotify, and Apple Podcasts..
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchMeme Team is the pop culture marketing podcast where host Sonia Baschez and guests break down the marketing and PR behind viral moments in movies, TV, music, tech, sports, and politics Every Thursday, Sonia (founder of Yapping as a Service) sits down with marketers, founders, and creators to unpack the campaigns, rebrands, press tours, and platform shifts shaping culture, from...
Meme Team: The Pop Culture Marketing Podcast is hosted by Sonia Baschez. The show has published 71 episodes to date.
Recent episodes include "Craft Is the New Luxury: Sam Altman's Movie, HarperCollins' Secret AI & the AI Wife Nobody's Buildin" (15 October 2026, 79 minutes), "Disney, Taylor Swift, Letterboxd, and Meta Are All Living on Borrowed Trust" (1 October 2026, 73 minutes), and "Choose Equity: Mbappe, Lili Reinhart, Netflix, & Xbox" (24 September 2026, 70 minutes).
Meme Team: The Pop Culture Marketing Podcast publishes roughly weekly, with episodes averaging 69 minutes across 71 episodes.
Booking probability for Meme Team: The Pop Culture Marketing Podcast is 33%, and the host is rated Selective on guests. Meme Team: The Pop Culture Marketing Podcast requires a Pod Score of 80 or higher. Meme Team: The Pop Culture Marketing Podcast's contact route on record: verified email.
The strongest fits for Meme Team: The Pop Culture Marketing Podcast are Marketing, Advertising & PR. Meme Team: The Pop Culture Marketing Podcast has a business audience.
Sonia Baschez hosts Meme Team: The Pop Culture Marketing Podcast, a business podcast with 71 episodes published.
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Episode #35
Why do AI companies keep pitching dinner reservations when people want an AI wife, and why are book publishers hiding their AI use? On Meme Team, the pop culture marketing podcast, Sonia Baschez and Christina Garnett...
Episode #33
Disney just announced John Watts for Star Wars Episode 10 and simultaneously undermined him by pairing him with Simon Kinberg — the writer behind X-Men: Dark Phoenix, Fantastic Four, and a failed Twilight Zone reboot...
Episode #32
Mbappe just walked away from a lifetime Nike deal for equity at On Running, and Thierry Henry has been quietly running the football strategy behind it since 2025. Meanwhile, Lily Reinhart built a viral press tour for...
Episode #31
Prada is making films with Barry Jenkins and Zohran Mamdani has 69% approval for posting about potholes. Hilary Duff just sold out a tour that has nothing to do with nostalgia, and Americans are spending $350 a day in...
Episode #30
Zuckerberg published a 6,500-word manifesto calling for open, democratized AI the same week Meta was defending itself in six active monopoly lawsuits. Bumble scrapped the women-message-first rule, which was literally...
Episode #29
Spider-Man Brand New Day just hit $1 billion, and Disney's CEO is already publicly attaching Avengers Doomsday to that momentum. That's a bold bet with a lot riding on it. Sonia Baschez and journalist Shannon Miller...
Episode #28
Zendaya's press tour for The Odyssey and Spider-Man: Brand New Day is generating more coverage than either studio's marketing budget combined. Christopher Nolan crossed $650M without a traditional campaign, the IMAX CEO...
Episode #27
Sonia sits down with Brianna Miller, to break down Jennifer Lawrence saying she hates doing press, Christopher Nolan's take on Gen Z rejecting AI slop, Apple quietly dominating the Emmy nominations, and why Netflix...
Episode #26
Sonia sits down with Jess Zafarris, author, etymologist, TikTok creator, and editor at large at Ragan and PR Daily, to break down Taylor Swift and Travis Kelce's wedding brand activation, FIFA's controversial red card...
Episode #25
Sonia sits down with Lia Napolitano, founder of Our Mutual Friend and former Apple and Oculus designer, to break down Meta's Kylie Jenner glasses partnership, Google DeepMind's $75 million investment in A24, Universal's...
Episode #24
Sonia sits down with Ashwin Balakrishnan to break down Obama's presidential library speech, Mayor Mamdani's Knicks championship address, Norway's Viking World Cup campaign, and why Shrek 5's trailer is getting destroyed...
Episode #23
Sonia Baschez sits down with Jay Kapoor, General Partner at VSC Ventures and host of the Climb podcast, to break down three viral pop culture moments from sports and marketing, and what they tell us about sincerity...
Episode #22
Sonia sits down with Dino Delic, head of data driven communications research lab at Meltwater, to break down Christopher Nolan's Odyssey IMAX strategy, World Cup brand activations, and Ronnie Cheng's viral Harvard...
Episode #22
<p >Sonia sits down with Visa Veerasamy, writer, marketing consultant, and author of Friendly Ambitious Nerd, to break down Steven Spielberg's first podcast appearance, how YouTubers are skipping film school and...
Episode #20
<p >Sonia sits down with Brianne Kimmel, founder of Worklife Ventures and GTM Advisor at ElevenLabs, to break down how AI is reshaping content creation, what Barnes & Noble's stance on AI books means for publishers, and...
Episode #19
<p >Sonia sits down with Robin Simon Wood, SVP of Production at New Motion, to break down how Hollywood women are talking about AI, why CMO fatigue is real, and Spencer Pratt's clipping campaign for LA mayor. The big...
Episode #18
<p >Sonia sits down with Hiten Shah, founder of Crazy Egg, KISSmetrics, and Nira, to break down how companies are using AI as cover for layoffs, how Netflix reversed its brand promise without blowing up, and why Cannes...
Episode #17
<p >Sonia sits down with Moshe Isaacian, a freelance brand marketing strategist who's worked with Lego, Snapchat, Nike, Toyota, and Epic Games, to break down how companies are talking to their customers in 2025. The big...
Meme Team: The Pop Culture Marketing Podcast
<p >Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster...
Episode #16
<p >Sonia sits down with Christina Garnett, author of Transforming Customer Brand Relationships and fractional Chief Community Officer, to break down Xbox's fan-first rebrand, Nike's marathon messaging disaster...
Recent guests on Meme Team: The Pop Culture Marketing Podcast. Study who booked and why before you pitch.
democratic socialist member of the New York state Assembly, Democratic Socialists of America
executive vice president and president of the global Divergent Solutions business at Jacobs, CFAY FFSC Relocation Program
author of Transforming Customer Brand Relationships, neuemotion
Director of Demand Generation, Cohere Health
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