Muthership Creator Strategy

This episode is about efficiency: getting visibility on every platform without multiplying your workload. Helen walks through her own recent experiments, especially on LinkedIn, a platform where she barely posts and has...

AEO (Answer Engine Optimization) is showing up everywhere in client conversations right now, and it's changing how brands and creators approach YouTube. Where SEO gets you found in a search, AEO gets you quoted as the...

This week's episode came straight out of a studio hours session that hit me hard. A seasoned creator asked a simple question about overlays, and suddenly I realized: the advice that works for a confident, camera-natural...

In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past your content. I share the story behind this...

If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode will help you think about how to create a system for...

Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio! Take a listen to hear about the five chapters from zero to 1.2M+ followers: pandemic beginnings...

You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see is everything that led up to the actual result! On...

Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why. When you watch someone at your level pull off a transition, a vlog, a UGC video they'd never tried before, it...

We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, your success, or your freedom. Enter the algorithm…...

Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed. On this week's episode of The...

Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling...

If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken. Direct access to the people who actually care about what you're doing. In this week's episode, I'm...

Vlogging isn’t what it used to be! When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber showing their travel diary. But here's the thing...

<p>You got 50M views... but where's the money?</p><p>Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion feels...

<p>I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow.</p><p>But here's the thing - every single one has...