Aug 10, 202519 minS1
<p>Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick. </p> <p>In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture partnerships and...
business
Pop Influenced
Hosted by demelzaleonard · business · EN
About this Podcast:
Where pop culture and marketing meet!Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.
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Contact path
Public web form
Booking probability
17%
Guest openness
Selective
80/100
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What is Pop Influenced about?
Where pop culture and marketing meet! Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.
What has Pop Influenced covered recently?
Recent episodes include "Episode 11: From Near Bankruptcy To Brick Empire - Lego's Big Rebuild" (10 August 2025, 19 minutes), "Ep 10: Influencer to Icon? Inside Addison Rae's Rebrand" (16 July 2025, 20 minutes), and "Episode 9: Labubu Mania - The Rise Of The Monsters" (24 June 2025, 22 minutes).
How often does Pop Influenced publish?
Pop Influenced publishes roughly every two weeks, with episodes averaging 19 minutes across 11 episodes.
How hard is it to get booked on Pop Influenced?
Booking probability for Pop Influenced is 17%, and the host is rated Selective on guests. Pop Influenced requires a Pod Score of 80 or higher. Pop Influenced's contact route on record: public web form.
Who should pitch Pop Influenced?
The strongest fits for Pop Influenced are Marketing, Advertising & PR. Pop Influenced has a business audience.
About the host
Pop Influenced is a business podcast with 11 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Jul 16, 202520 minS1<p>From TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from early fame on...
Jun 24, 202522 minS1<p>From blind boxes to billion-dollar brands - Labubu is everywhere.</p> <p>In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart. </p> <p>Is it TikTok's unboxing trend?</p>...
Jun 4, 202529 minS1<p>Minecraft is the most popular video game in the world. The movie smashed box office records for video game films and had fans in a frenzy. But what makes this video game have such a significant impact on pop culture...
May 27, 202522 minS1<p>Before the recent Netflix deal, the future of Sesame Street was in doubt. Demelza dives into the work and impact the program has worldwide, highlighting what options Sesame Workshop would have had should a deal not...
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May 22, 202521 minS1<p>Burger chain Grill'd grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns to date. </p>
Apr 16, 202528 minS1<p>In this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of. </p>
Apr 2, 202513 minS1<p>In this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars. </p>
Mar 16, 202515 minS0<p>In this episode Demelza takes a look at the social media frenzy that Duolingo's fake mascot death created and how the brand uses unhinged content to convert. </p>
Mar 16, 202513 minS1<p>In this episode Demelza looks at the impact Charli XCX's Brat album and marketing had on the zeitgeist in 2024. </p>
Mar 16, 202511 minS1<p>In this episode Demelza discusses Kendrick Lamar's controversial Superbowl Half Time Show and answers the question if it was the worst half time show of all time? </p>
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