Hosted by demelzaleonard · 🇺🇸 US · EN · 11 episodes
Established thought leaders with verified media credentials.
Where pop culture and marketing meet!Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.
demelzaleonard hosts Pop Influenced, a business show with 11 episodes published.
Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick. In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture partnerships and fan-first strate
From TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from early fame on social
From blind boxes to billion-dollar brands - Labubu is everywhere. In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart. Is it TikTok's unboxing trend? Celebrity endorsements
Minecraft is the most popular video game in the world. The movie smashed box office records for video game films and had fans in a frenzy. But what makes this video game have such a significant impact on pop culture? Dem
Before the recent Netflix deal, the future of Sesame Street was in doubt. Demelza dives into the work and impact the program has worldwide, highlighting what options Sesame Workshop would have had should a deal not have
Burger chain Grill'd grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns to date.
In this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of.
In this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars.
In this episode Demelza takes a look at the social media frenzy that Duolingo's fake mascot death created and how the brand uses unhinged content to convert.
In this episode Demelza looks at the impact Charli XCX's Brat album and marketing had on the zeitgeist in 2024.
In this episode Demelza discusses Kendrick Lamar's controversial Superbowl Half Time Show and answers the question if it was the worst half time show of all time?
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Pop Influenced is hosted by demelzaleonard. The show is categorised under business (marketing) and has published 11 episodes.
Pop Influenced has published 11 episodes.
Pop Influenced regularly covers business, marketing. It sits in the business category, with a marketing focus.
Pop Influenced is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Pop Influenced hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Pop Influenced average 19 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Pop Influenced's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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