Hosted by Josh Porter · 🇺🇸 US · EN · 34 episodes
Established thought leaders with verified media credentials.
For B2B product marketers who want to lead with clarity, launch with confidence, and drive real impact. Hosted by Josh, a seasoned PMM, each episode features conversations with experts across SaaS, AI, and storytelling. You’ll hear tactical advice on positioning, launches, GTM strategy, and building cross-functional influence—plus insights on leadership, networking, and career growth. Whether you’re scaling your first launch or sharpening your narrative, you’ll walk away with actionable takeaways you can use today. Smart, practical, and zero fluff—this is product marketing, done right.
Josh Porter hosts Marketing Pack Leaders, a business show with 34 episodes published.
For many growth-stage AI companies, social media has become a confusing channel. Everyone agrees it’s important. Everyone says founders should post more. Everyone talks about building a brand. But very few teams can answ
Many growth-stage AI companies make the same assumption: If we build a great product, customers will come. But the market doesn’t reward the best product. It rewards the product customers understand, believe in, and know
Building a great AI product is only half the battle. The harder challenge? Getting customers to actually understand it. Many growth-stage AI companies hit the same wall: product, marketing, and sales all operate with dif
Most product marketing assumes one thing: That buyers are rational. They’ll read your messaging. They’ll evaluate your features. They’ll make a logical decision. But that’s not how people actually buy. Decisions are shap
As AI accelerates and digital content floods every channel, something unexpected is happening: Trust is declining. Attention is fragmenting. And differentiation is getting harder. In a world where every company is produc
Every growth-stage company eventually runs into it. Pipeline looks healthy. Interest is there. But deals slow down… stall… and quietly die. The instinct is often to blame product-market fit, pricing, or competition. But
Every growth-stage company eventually runs into the same problem. The positioning sounds great in a messaging deck… but it doesn’t show up in sales conversations. The story feels clear internally, yet deals stall, messag
Enterprise buyers are under intense pressure to modernize their infrastructure for AI. But while the technology is advancing quickly, the messaging around it often lags behind. Too much hype. Too little trust. And not en
In high-growth AI companies, clarity is currency. Your buyers move fast, your product evolves constantly, and your message needs to land across channels, teams, and formats. But clarity doesn’t happen by accident — it ha
Most product marketers rely on the usual mix of decks, blogs, videos, and case studies to explain what their product does and why it matters. But in a world where attention keeps shrinking and complexity keeps growing—es
In an AI market moving faster than anyone predicted, positioning is no longer a once-a-year exercise — it’s a living, strategic discipline. And the companies that win are the ones who learn how to stand out without losin
In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just
In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens
AI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers,
Every product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but als
Every product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy t
A behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and s
Product marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and
In today’s product marketing landscape, storytelling is often treated like the garnish—something you layer on once the strategy is set and the assets are ready. But what if it’s actually the main course? In this episode
The best product marketing doesn’t stop at launch—it lives in the hands of your happiest (and sometimes loudest) customers. That’s why the relationship between product marketing and customer marketing is so critical—but
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Marketing Pack Leaders is hosted by Josh Porter. The show is categorised under business (marketing) and has published 34 episodes.
Marketing Pack Leaders has published 34 episodes.
Marketing Pack Leaders regularly covers business, marketing. It sits in the business category, with a marketing focus.
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