Hosted by Mavenfirst · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!The podcast is produced by Mavenfirst.
Mavenfirst hosts Morning Brew for Marketing Executives, a business show with 14 episodes published.
“Spend less time discussing the value of marketing. Spend more time understanding how you can impact strategy and help execute it.” This perspective defines the leadership philosophy of Susanne Ejsted Isaksson. With expe
How do you move a massive $19 billion company – the world’s largest IT service provider – to a customer-centric strategy in just a few years? Katrin Marquardt, who leads Account-Based Marketing (ABM) for Financial Servic
In this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of 15 recorded episodes, 12 published conversations, and lots of learning
Stop being the flyer factory: How do you transform a decades-old industrial B2B marketing team into a strategic, data-driven revenue engine? In this episode, you will hear more about leading marketing at traditional mari
How do you navigate the shift when your lean marketing team of nine integrates with a corporation that has a global marketing headcount of 85 professionals? What can you learn when getting buy-in from top management that
What is the role of marketing in an industrial brand that has one of the highest retention rates in Europe? And what is the leadership philosophy behind running the commercial engine with a strong focus on customer exper
Today, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab. With an impressive career, Viktor has established himself as a thought leader in cri
How do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate and experiment without fear? And how do you strike that crucial balance
Let’s step into the world of AI with Helena Kappen, Chief Marketing Officer for Microsoft Sweden! How is AI truly transforming B2B marketing? How can AI be more than just a tool, but a 'transformational engine' for your
Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep
Let’s step inside the world of professional services marketing, a space where brand recognition is high, strong executive relationships matter, and knowledge is key. It’s a world where the lines between selling and consu
Who should own the customer experience within a company in a B2B complex industry? How do you measure its impact? How do you translate strategic vision into actionable, data-driven initiatives that drive real results? Wh
In this episode, we welcome Sirpa Ikola, a seasoned business leader with a global career in the telecom, consumer electronics, and energy industries. Currently, she is Vice President for Strategy and Development, and the
This episode highlights a conversation with Patrícia Namba, Senior Global Marketing Communications Manager from Atlas Copco. With over 15 years of global experience in marketing, communications, and sustainability, she s
In this episode, we’re joined by a seasoned marketing and communication leader with nearly 20 years of experience in Sandvik, a global, stock-listed engineering company. As Vice President and Head of Marketing and Commun
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Morning Brew for Marketing Executives is hosted by Mavenfirst. The show is categorised under business (management) and has published 14 episodes.
Morning Brew for Marketing Executives has published 14 episodes.
Morning Brew for Marketing Executives regularly covers business, management. It sits in the business category, with a management focus.
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Episodes of Morning Brew for Marketing Executives average 55 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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