Hosted by Mandy Walker · 🇺🇸 US · EN-US · 50 episodes
Established thought leaders with verified media credentials.
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Mandy Walker hosts Growth Activated | The B2B Marketing Leadership Podcast, a business show with 50 episodes published.
#50 - AI promised marketing leaders more time. So why do so many of us feel busier — and more stretched — than ever? That’s the honest question at the center of this conversation. Two experienced CMOs sit down, peer to p
In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs
#48 - Most ABM programs don't fail because of tactics. They fail before a single campaign runs — because the accounts were wrong, the structure wasn't there, and nobody agreed on what success actually looked like. Brando
#47 - Most B2B marketing leaders know YouTube is the second-largest search engine on the planet. Almost none are actually using it well — and that gap is still wide open. Samu Kovacs, founder of KS Media, has built a You
#46 - The CMO has the shortest tenure in the C-suite. The most scrutiny. And right now, more opportunity than ever — if you can see it clearly enough to seize it. Matt Heinz has spent 18 years helping B2B companies build
#45 - LinkedIn would have you believe your competitors are running fully autonomous AI teams. They're not. The real picture of AI adoption in B2B marketing is far more varied — and far more instructive. Most marketing or
#44 - You're feeling the pressure. Every board meeting, every LinkedIn scroll, every all-hands - AI is the expectation. But here's what the data actually shows: as of mid-2025, only 7% of companies had truly operationali
#43 - What if one person could run your entire go-to-market motion — marketing, sales, and customer success — backed by a system of AI agents? That's exactly what Amos Bar-Joseph is building at Swan AI — and in this epis
# 42 - Most B2B podcasts plateau or quietly fade out. The difference between shows that stall and shows that build pipeline often comes down to three strategic decisions made before you ever hit record. Tom Hunt, CEO of
#41 - Your team is producing more content than ever, but pipeline isn’t reflecting it. That gap between output and impact usually isn’t a volume problem — it’s a strategy problem. And it’s exactly what this conversation
#40 - The landscape isn't just shifting — it's splitting. Buyers are choosing vendors before they ever talk to sales. AI is rewriting the rules faster than most of us can keep up. And budgets? Still flat. So instead of a
#39 - You've been using AI every day. You know there's a whole other level you haven't tapped into. And that gap between where you are and where the industry is headed? It's widening faster than most marketing leaders wa
#38 - Community-led growth keeps showing up on every B2B growth roadmap — but most teams either confuse it with audience building or give up before it has a chance to work. If you've wondered whether community is actuall
#37 - What if 45% of your new revenue came from LinkedIn content — and your team of 200 generated 1.2 million followers without a single automation tool or paid promotion? That's not a hypothetical. That's exactly what G
#36 - Most CMOs are asking how AI can make their teams more efficient. The CMOs who are thriving — and in some cases getting elevated to Chief Business Officer or CRO — are asking a much bigger question: how is AI changi
#35 - Agency, in-house, fractional — or some combination of all three? If you've been trying to figure out the right mix for your marketing team, this episode gives you a grounded, real-world framework from someone who h
#34 - Your team is running tests. But are they running the right ones — and do they actually know what they're trying to learn? Most B2B marketing teams test without a clear hypothesis, report on campaigns without asking
#33 - A full brand relaunch and website rebuild in six weeks — with a small team, no agency, and AI doing roughly 60% of the heavy lifting. Dana Gagnon didn't just pull it off. She built a repeatable workflow that other
#32 - It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quie
#31 – Your pipeline is down. Your team is hitting MQL targets. Your attribution tool isn't giving you answers. And marketing and sales are pointing fingers at each other. The problem isn't your team — it's that you're me
Jonathan Kvarfordt
Head of GTM Growth Momentum, Founder of GTM AI Academy, Co-founder of AI Business Network · GTM AI Academy
1 appearance on this show
Amos Bar-Joseph
Co-Founder & CEO of Swan · Swan AI
1 appearance on this show
Tom Hunt
EVP Business Operations · Sacramento Kings
1 appearance on this show
Brendan Hufford
Growth Sprints
1 appearance on this show
Gabe Lullo
Chief Executive Officer · Alleyoop
1 appearance on this show
Kelli Schutrop
1 appearance on this show
Jeff Ignacio
Head of GTM Operations & Growth · RevOps Impact
1 appearance on this show
Leslie Vickrey
1 appearance on this show
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Growth Activated | The B2B Marketing Leadership Podcast is hosted by Mandy Walker. The show is categorised under business (marketing) and has published 50 episodes.
Growth Activated | The B2B Marketing Leadership Podcast has published 50 episodes.
Growth Activated | The B2B Marketing Leadership Podcast regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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