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Hosted by Adam OBrien · 🇺🇸 US · EN · 18 episodes
Established thought leaders with verified media credentials.
Product Marketing for You is for PMMs who want insight they can actually use.Each season explores one macro topic from every angle that matters — conversations with PMMs who've shipped it, plus the cross-functional teammates building GTM alongside you.Each conversation is 20 minutes or less and comes with a framework, template, or playbook you'll actually use tomorrow.
Adam OBrien hosts Product Marketing for You, a business show with 18 episodes published.
A few years ago, I was complaining to my buddy Justin that I needed a place to actually hang out with PMMs — somewhere I could just be myself and not perform for the algorithm. He told me I had to check out this thing hi
I met Allison at a startup marketer panel in SF about a year ago, and from the literal moment I introduced myself, I knew she was both a dope human and a legitimately sharp PMM. We stayed connected over that year—talking
I recorded this conversation with Sushmita a few months back, and it's become essential listening because it names something I see everywhere with PMM: we obsess over external launch messaging and completely wing interna
Your sales team reads your messaging doc once and starts saying it their own way. Your marketing team reshapes it for their campaigns. Your customers reinterpret it for their own workflows. And you're probably blaming th
Most PMMs pressure test the product, the roadmap, the sales deck — but the messaging itself just ships. Shannon Kearns thinks that's exactly why so many launches leave CAC on the table, and she's got a framework to fix i
Most PMMs skip interactive demos. Too much work, too much time, too much uncertainty about whether it'll actually impact anything. Natalie thinks that's exactly the problem - and it's costing you pipeline on launch day.
You found the perfect template. You filled it in to the letter. You shipped it. And then... your leadership tears it apart, your sales team ignores it, and you're left wondering what went wrong. Talya has been there. Mul
Your sales team is frozen. It's 10 minutes before the call and they're Slack-panicking about competitor differences you've literally documented five different ways. The problem isn't the content — it's that static enable
Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it. Haidee is a PMM leader who's run launches at Amazon, Olo, and be
Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job
Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his
If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost every launch problem
Product launches are stressful. That part's unavoidable. But burnt out, joyless, and running on fumes by launch day? That part's optional — and Suz is here to fix it. Suz is a PMM leader and former Amazon social media ve
Most PMMs treat creative like a service — hand over the brief, wait for the assets, repeat. Dmitry thinks that's exactly why so many launches fall flat creatively, and he's got a better way. Dmitry is a brand and creativ
Not every launch is a brand new product. Sometimes the biggest growth lever you have is something you already shipped — that nobody's actually using. Collin Mayjack is a PMM at Sybill who inherited exactly that problem.
Most messaging breaks down the moment your product portfolio gets complicated. A new acquisition, a new persona, a new product line — and suddenly everyone's telling a slightly different story. Emily Pick has spent her c
Most launches go to market on vibes, Slack opinions, and whatever the loudest person in the room believed. Drew Giovannoli has spent his career fixing that — one buyer interview at a time. Drew is the founder of Buried W
Product Marketing for You is for PMMs who are tired of theory and want tactical tools they can actually use tomorrow. Each season tackles 1 macro topic broken into 7-10 bite-sized episodes (15 min or less) with people wh
Talya Heller
Competitive Positioning Advisor and Founder at Down to a T · Down to a T
1 appearance on this show
Devin Reed
Director of Content & Thought Leadership · Reeder Founder
1 appearance on this show
Sushmita Banda
KEV Group
1 appearance on this show
Ashley Guerra
1 appearance on this show
Natalie Marcutullio
Navattic
1 appearance on this show
Collin Mayjack
Sybill
1 appearance on this show
Emily Pick
Docebo
1 appearance on this show
Drew Giovannoli
Buried Wins
1 appearance on this show
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Product Marketing for You is hosted by Adam OBrien. The show is categorised under business (marketing) and has published 18 episodes.
Product Marketing for You has published 18 episodes.
Product Marketing for You regularly covers business, marketing. It sits in the business category, with a marketing focus.
Product Marketing for You is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Product Marketing for You hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Product Marketing for You average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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