Hosted by The Adverbe · 🇺🇸 US · EN · 12 episodes
Established thought leaders with verified media credentials.
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership. We are building an archive of marketing excellence in Ghana and across Africa. New episodes weekly. Subscribe to stay ahead in marketing.
The Adverbe hosts MAD Conversations, a business show with 12 episodes published.
How do you make work that doesn't just sell, but stays? That was the question. This is where we start finding the answer. In this episode, I sat with a book written by two people who have spent decades inside the African
How do you make work that doesn't just sell, but stays? That was the question. This is where we start finding the answer. In this episode, I sat with a book written by two people who have spent decades inside the African
How did a few seconds of sound become decades of memory? That was the question. This is the answer. In eleven episodes, I sat across producers, artists, marketers, regulators, and consumers each one holding a different p
Evans Kwofie has built brands inside some of the most competitive marketing environments in Ghana. From Diageo Ghana where he worked on Star Beer and Guinness, to Kasapreko where he ran marketing for Alomo Bitters, to Un
Three product-spec jingles. Three failures. Less than five people participated in the last one. And then one decision, to stop selling the phone and start selling the feeling produced 200 million impressions, 5,000 dance
The rules of music in advertising have changed. The question is whether brands, agencies, and artists are ready. In this episode of MAD Conversations, Abeiku Dadson sits down with Eli-Daniel Wilson, a digital strategist
The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most Ghanaians t
For five episodes, MAD Conversations has heard from the composers, the producers, the sound engineers, and the regulators. The people who built Ghana’s most iconic jingles and the people who approved or rejected them. Th
Ghana's advertising industry generates billions each year and operates with almost no legal framework to protect brands, agencies, artists, or consumers. In this episode of MAD Conversations, Andrew Ackah, CEO of Dentsu
Everyone in Ghana knows the Adonko jingle. Almost nobody knows the man who made it. Dr. Yaw Stone wrote Adonko Fa me kɔ as a love song in 2013, and it flopped. Three years later he received a call, and without a brief, a
Before the ad ends, a note has found you. Not by chance but by design. Behind every jingle that made you hum, buy, or believe, there was an engineer who understood that sound is not decoration, it is a science and strate
Before the hit record, before the brand anthem, before the ad that makes you stop scrolling, there was someone in a room, shaping every single sound you heard. In this episode, Abeiku Dadson sits down with Roger Ebo Quan
Before jingles, before radio, before television - there was the town crier. In this episode, Abeiku Dadson sits down with Dr. Eyram Fiagbedzi, a musicologist and traditional music scholar to trace the origins of advertis
Before the guests, the case studies, and the deep dives — this is where MAD Conversations begins. Season 1 is dedicated to one question: how has music shaped the way brands speak to Ghanaians? From the earliest radio jin
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
To pitch MAD Conversations, visit https://www.buzzsprout.com/2595902 for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
MAD Conversations is hosted by The Adverbe. The show is categorised under business (marketing) and has published 12 episodes.
MAD Conversations has published 12 episodes.
MAD Conversations regularly covers business, marketing. It sits in the business category, with a marketing focus.
MAD Conversations is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
MAD Conversations hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of MAD Conversations average 68 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates MAD Conversations's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.
