business
Hosted by The Adverbe · business · EN-US
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership. We are building an archive of marketing excellence in Ghana and across Africa. New episodes weekly. Subscribe to stay ahead in marketing.
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchMAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership. We are building an archive of marketing excellence in Ghana and across Africa. New episodes weekly. Subscribe to stay ahead in marketing.
MAD Conversations is hosted by The Adverbe. The show has published 22 episodes to date.
Recent episodes include "The Making - Episode 10" (7 August 2026, 17 minutes), "The Making - Episode 9" (3 August 2026, 14 minutes), and "The Making - Episode 8" (27 July 2026, 17 minutes).
MAD Conversations publishes roughly weekly, with episodes averaging 56 minutes across 22 episodes.
Booking probability for MAD Conversations is 29%, and the host is rated Selective on guests. MAD Conversations requires a Pod Score of 80 or higher. MAD Conversations's contact route on record: public web form.
The strongest fits for MAD Conversations are Marketing, Advertising & PR. MAD Conversations has a business audience and around 220 subscribers on YouTube.
The Adverbe hosts MAD Conversations, a business podcast with 22 episodes published.
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MAD Conversations
What if the most important thing you build in your career isn’t a campaign, a brand, or even a successful career; but who you become while building them? In Episode 10 of The Making , Abeiku explores the final chapter...
MAD Conversations
Trust is the one thing every brand, agency, and marketing leader depends on. Lose it, and even the best strategy can fall apart. In Episode 9 of The Making , Abeiku explores Professional Relationships & Crisis...
MAD Conversations
Every marketer wants a seat at the executive table but very few speak the language that gets them there. In Episode 8 of The Making, Abeiku breaks down Campaign Performance Measurement & Analytics from Part Nine of...
MAD Conversations
A luxury brand can run perfect creative and still contradict itself, just by choosing the wrong place to run it. In Episode 7 of The Making, Abeiku takes on Part Eight of Rules for the Marketing Communication Executive...
MAD Conversations
You can have the sharpest strategy in the room and still put out beautifully executed irrelevance. In Episode 6 of The Making, Abeiku takes on Part Seven of Rules for the Marketing Communications Executive by Prof...
MAD Conversations
Tecno ran the same phone twice. One campaign got five entries. The other got 200 million impressions. In Episode 5 of The Making, Abeiku takes on Part Six of Rules for the Marketing Communication Executive by Prof...
MAD Conversations
You can change your logo, your name, your colours, and still keep every reason people stopped buying from you. In Episode 4 of The Making, Abeiku takes on Part Five of Rules for the Marketing Communication Executive by...
MAD Conversations
<p>How do you make work that doesn't just sell, but stays?<br/>That was the question. This is where we start finding the answer.<br/>In this episode, I sat with a book written by two people who have spent decades inside...
MAD Conversations
<p>How do you make work that doesn't just sell, but stays?<br/>That was the question. This is where we start finding the answer.<br/>In this episode, I sat with a book written by two people who have spent decades inside...
Episode #11
<p>How did a few seconds of sound become decades of memory?</p><p>That was the question. This is the answer.</p><p>In eleven episodes, I sat across producers, artists, marketers, regulators, and consumers each one...
Episode #10
<p>Evans Kwofie has built brands inside some of the most competitive marketing environments in Ghana. From Diageo Ghana where he worked on Star Beer and Guinness, to Kasapreko where he ran marketing for Alomo Bitters...
Episode #9
<p>Three product-spec jingles. Three failures. Less than five people participated in the last one. And then one decision, to stop selling the phone and start selling the feeling produced 200 million impressions, 5,000...
Episode #8
<p><b>The rules of music in advertising have changed. The question is whether brands, agencies, and artists are ready.</b></p><p>In this episode of MAD Conversations, Abeiku Dadson sits down with Eli-Daniel Wilson, a...
Episode #7
<p>The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most...
Episode #6
<p>For five episodes, MAD Conversations has heard from the composers, the producers, the sound engineers, and the regulators. The people who built Ghana’s most iconic jingles and the people who approved or rejected...
Episode #5
<p>Ghana's advertising industry generates billions each year and operates with almost no legal framework to protect brands, agencies, artists, or consumers.</p><p>In this episode of MAD Conversations, Andrew Ackah, CEO...
Episode #4
<p>Everyone in Ghana knows the Adonko jingle. Almost nobody knows the man who made it.</p><p>Dr. Yaw Stone wrote Adonko Fa me kɔ as a love song in 2013, and it flopped. Three years later he received a call, and without...
Episode #3
<p>Before the ad ends, a note has found you. Not by chance but by design. Behind every jingle that made you hum, buy, or believe, there was an engineer who understood that sound is not decoration, it is a science and...
Episode #2
<p>Before the hit record, before the brand anthem, before the ad that makes you stop scrolling, there was someone in a room, shaping every single sound you heard.</p><p>In this episode, Abeiku Dadson sits down with...
Episode #1
<p><b>Before jingles, before radio, before television - there was the town crier.</b></p><p>In this episode, Abeiku Dadson sits down with Dr. Eyram Fiagbedzi, a musicologist and traditional music scholar to trace the...
Recent guests on MAD Conversations. Study who booked and why before you pitch.
Trusts and Estate Planning Attorney, Gordon, Fournaris & Mammarella, P.A.
Publicis Groupe
Dentsu Ghana
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