Apr 15, 202526 minS0
<p>Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.</p> <p>MAD//Pod is a Fresh Air...
business
MAD//Pod
Hosted by MAD//Fest · business · EN-US
About this Podcast:
The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festivalMarketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.MAD//Pod is a Fresh Air Production. www.freshair.audio
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
20%
Guest openness
Selective
80/100
Required Score
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What is MAD//Pod about?
The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festivalMarketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.MAD//Pod is a Fresh Air Production.
Who hosts MAD//Pod?
MAD//Pod is hosted by MAD//Fest. The show has published 19 episodes to date.
What has MAD//Pod covered recently?
Recent episodes include "Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic" (15 April 2025, 26 minutes), "Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions" (31 January 2025, 31 minutes), and "Madpod James Kent - How Brands Show Up in Gaming" (7 January 2025, 16 minutes).
How often does MAD//Pod publish?
MAD//Pod publishes roughly weekly, with episodes averaging 18 minutes across 19 episodes.
How hard is it to get booked on MAD//Pod?
Booking probability for MAD//Pod is 20%, and the host is rated Selective on guests. MAD//Pod requires a Pod Score of 80 or higher. MAD//Pod's contact route on record: verified email.
Who should pitch MAD//Pod?
The strongest fits for MAD//Pod are Marketing, Advertising & PR. MAD//Pod has a business audience.
About the host
MAD//Fest hosts MAD//Pod, a business podcast with 19 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Jan 31, 202531 minS1
<p>Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.</p> <p>Marketing and DTC Director Kerttu Inkerhoinen, explains how they've...
- Jan 7, 202516 minS1
<p>Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand. </p><p>See omnystudio.com/listener for...
- Dec 11, 202415 minS1
<p>In our latest episode, recorded live at Madfest 2024, BBC Studios Helen O'Donnell tells Michaela Hallam all about Talentworks. How BBC Studios find and nurtures new stage talent, what they look for, where they look...
Dec 4, 202412 minS1<p>Ever wondered what was behind the 'Luxury for Less' travel brand? </p> <p>Live from MAD//FEST 2024, Michaela Hallam talks to Stephanie Trivass about Secret Escapes, tone of voice, being bold and toothbrushes...
View More
Nov 27, 202413 minS1<p>Our host Michaela Hallam talks to Yahoo's UK Managing Director, Steve McHenry live from MAD//FEST 2024 about being part of a big global brand, but with a local start-up mentality. Listen to find out how you can be...
Episode #13
Biomel's Jessica Glover - Love Your Gut
Nov 20, 202418 minS1<p>Michaela Hallam comes again live from MAD//FEST 2024 with Jessica Glover, CMO of Biomel, going behind the scenes of Biomel. Learn all about their approach to science storytelling, joining a challenger brand and how...
Nov 13, 202418 minS1<p>Pocket Rocket and Holder of the Coffee and Cake Budget, Social Element's Linn Frost joins Michaela Hallam in this week's MAD//POD, recorded live at Madfest 2024. </p> <p>They talk work culture, branded crocs and...
Nov 6, 202420 minS1<p>Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record...
- Oct 31, 202417 minS1
<p>Fresh Air's Director of Content, Michaela Hallam talks to Co-Marketing Director of Auto Trader, the amazing Laura McNally in our latest episode. </p> <p>She tells us about how you reach new car-buying audiences, how...
Oct 22, 202417 minS1<p>Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024. </p> <p>This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their...
Oct 15, 202416 minS1<p>Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their campaigns. And...
Oct 8, 202413 minS1<p>Global Marketing Director of Carlsberg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how they've connected...
Oct 1, 202413 minS1<p>Rory McEntee, in his previous role at Gymbox, spoke to Michaela Hallam about getting into trouble with the lawyers, how you become bold and disruptive with your marketing and making people smile. </p><p>See...
Sep 24, 202415 minS1<p>The kids aren't putting the kettle on as often as they used to. On a mission to get us all drinking more tea, 'sensei' Dom Dwight of Yorkshire Tea talks to Fresh Air's Michaela Hallam about acting like a start up...
Sep 19, 202417 minS1<p>We continue with the treat in everyone's freezer - Magnum, and their newly minted Global Brand Director Tugce Aksoy. She talks to Fresh Air's Michaela Hallam about how it's her dream job, and she's positioning Magnum...
Sep 10, 202419 minS1<p>Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching...
Sep 4, 202414 minS1<p>From tasering the haters, to turning troll comments into songs and giving away a fighter jet, Liquid Death is the world's noisiest, fearless and most disruptive brands.</p> <p>Their SVP of Marketing - Dan Murphy...
- Aug 13, 202425 minS1
<p>We kick off the MAD//Pod with the men who started it all in a pub.</p> <p>Founder Ian Houghton & Dan Brain caught their breath on the last day of MAD//Fest 2024 to reflect on the journey so far and discuss where...
Recent guests
Recent guests on MAD//Pod. Study who booked and why before you pitch.
J
James Kent
Chief Technology Officer, China Europe International Business School
D
Dom Dwight
Strategy and Innovation Director, Bettys & Taylors of Harrogate
D
Dan Murphy
Former NYPD Detective-Sergeant, Joint Terrorism Task Force, Former Chief Security Officer, US Bancorp, Podcast Co-Host, Michigan Sports and Entertainment
K
Kerttu Inkerhoinen
Lucky Saint
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