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Hosted by Sukki Yoon · 🇺🇸 US · EN-US · 114 episodes
Established thought leaders with verified media credentials.
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Sukki Yoon hosts JCIRA: Curious and Interesting, a science show with 114 episodes published.
Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/1064
Li, M., Haley, E., & Youn, K. (2026). Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Co
Yun, C. I. H., & Atkinson, L. (2026). “For Your Health” Versus “For the Environment”: Exploring Congruency and Incongruency Between Message Appeals and Temporal Framing. Journal of Current Issues & Research in Advertisin
Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. htt
Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Resear
Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://
Desmarais, F., Vignolles, A., & Mukherjee, A. (2026). Perceptions of Warmth and Competence Conveyed by Hard Sell and Soft Sell Voices: A Cross-Cultural Study. Journal of Current Issues & Research in Advertising, 47(2), 1
Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663
Mueller-Bryson, S., Windels, K., & Karl, S. (2026). When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements. Journal of
Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & R
Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 47(1), 72–94.
Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47(1
Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Researc
Windels, K., Mueller-Bryson, S., Li, M., & Karl, S. (2026). All Orientations Are Not Treated Equally: The Lived Experiences of LGBTQ+ Identified Advertising Agency Practitioners. Journal of Current Issues & Research in A
Yang, J., Chu, S. C., & Cao, Y. (2025). Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns. Jo
Haley, E., & Childers, C. (2025). Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Bring. Journal of Current Issues & Research in Advertising, 46(4), 557–575. ht
Sifaoui, A., & Segijn, C. M. (2025). Surveillance in the Advertising Landscape: Application of the DEAL Framework to Investigate Online Behavioral Advertising, Surveillance, and Users’ Responses on Instagram. Journal of
Yang, G., & Wei, L. (2025). When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations. Journal of Current Issues & Research in Advertising, 46(4), 503–523
Ahn, H. Y. (Anthony), & Haley, E. (2025). Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms. Journal of Current Issues & Research
Kim, J., & Kim, M. (2025). Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies. Journal of Current Issues & Research in Advertising, 46(4), 411–428. https://doi.org/10.1080/106417
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JCIRA: Curious and Interesting is hosted by Sukki Yoon. The show is categorised under science (social) and has published 114 episodes.
JCIRA: Curious and Interesting has published 114 episodes.
JCIRA: Curious and Interesting regularly covers science, social. It sits in the science category, with a social focus.
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