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Hosted by AYTM · 🇺🇸 US · EN · 73 episodes
Established thought leaders with verified media credentials.
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
AYTM hosts The Curiosity Current: A Market Research Podcast, a business show with 73 episodes published.
Technology is changing the pace of research but the core of understanding people remains a human task. Tom Rich shares his perspective as a self-described carbon-based qualitative researcher. He explains why artificial i
Andrew Embry of Eli Lilly explains how to innovate when the walls feel small. He shares how his team uses synthetic respondents to move faster and why regulatory boundaries actually fuel creativity. The importance of cha
Examine the tension between AI automation and the need for human closeness in consumer insights. Martin and Katie, Managing Partners at Basis Research, share why businesses return to custom models for strategic decisions
Sarah Kling from Amazon explains how her team uses generative AI to scale global insights without losing the human touch. She highlights how she went from initial skepticism to using internal tools for massive data sets.
Data quality is often treated as a checkbox, but the impact of bad data reaches far across an organization. Insights teams must move from accepting claims to demanding proof. The hosts discuss the hidden costs of poor qu
Data can inform decisions, but people make them. In this episode of The Curiosity Current, Molly Strawn-Carreño and Stephanie Vance talk with Bill Salokar, Director of Business Development at Gazelle Global. They explore
Market research is evolving as AI automates traditional tasks. In this episode of the Curiosity Current, Elle Park from Arcutis Biotherapeutics discusses why a broad background in data and strategy provides a unique adva
Social media has transformed from an entertainment platform into a sophisticated decision engine. In this episode, explore how the linear consumer journey has collapsed into a dynamic loop where discovery, validation, an
Understanding human behavior requires embracing complexity. In this episode, Byron Reeves who is a pioneering Stanford researcher and has spent decades studying how humans interact with technology. They discuss why tradi
Market research is often focused on the present, but staying ahead requires a shift toward the future. In this episode of The Curiosity Current, hosts Stephanie Vance and Molly Strawn-Carreño speak with Kerry-Ellen Schwa
The research profession is transitioning from hands-on execution to strategic orchestration, yet many organizations struggle with adoption. In this episode of The Curiosity Current, Zontziry Johnson, Head of Learning and
Alec Levin, Co-Founder and CEO of Learners, joins the podcast to explore the shifting landscape of user research and professional education. Alec shares his unconventional journey from a biology student to a community bu
In this episode of The Curiosity Current, consumer insights expert Deborah Mendez explains how to unlock growth by looking beneath surface level consumer claims. She argues that the common gap between what people say and
In this episode of The Curiosity Current, host Stephanie Vance is joined by Marin Mrsa, Founder and CEO of Peakator. Marin details his unconventional path into the insights world, which began after he sold his car to lau
In this episode of The Curiosity Current, Stephanie and Molly are joined by Brooke Reavey, Professor of Marketing at Dominican University and founder of the Marketing Research Competition. They discuss the growing discon
In this episode of The Curiosity Current, Stephanie and Molly are joined by Howard Fienberg, Senior Vice President of Advocacy at the Insights Association. They discuss how AI is reshaping market research, the challenges
In this episode of The Curiosity Current, Stephanie Vance and Lev Mazin are joined by Oksana Sobol, Vice President of Consumer Insights at The Clorox Company. Oksana leads trend discovery and consumer trend landscaping a
In this episode of The Curiosity Current, Kate O’Keeffe, CEO and co-founder of Heatseeker joins Molly to discuss the limitations of traditional market research, the persistent gap between what people say and what they do
Gloria Reardon began her career in a field office at Pizza Hut during the launch of stuffed crust and worked her way through brand, insights, and marketing roles across Yum! Brands, Captain D's, Coffee Bean and Tea Leaf,
Sarah Haftings has spent nearly fifteen years helping organizations understand their customers more deeply. As Insights Manager at Shurtape Technologies, she leads research initiatives across both consumer and industrial
Jason Cohen
Founder of TWO unicorn companies (WPengine + Smart Bear) · Simulacra Synthetic Data Studio
1 appearance on this show
Andrew Embry
Eli Lilly
1 appearance on this show
Martin Eichholz
Basis Research
1 appearance on this show
Sarah Kling
Amazon
1 appearance on this show
Bill Salokar
Gazelle Global
1 appearance on this show
Elle Park
Arcutis Biotherapeutics
1 appearance on this show
Alec Levin
Learners
1 appearance on this show
Marin Mrsa
Peakator
1 appearance on this show
Brooke Reavey
Dominican University
1 appearance on this show
Howard Fienberg
Insights Association
1 appearance on this show
Oksana Sobol
The Clorox Company
1 appearance on this show
Kate O'Keeffe
Heatseeker
1 appearance on this show
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The Curiosity Current: A Market Research Podcast is hosted by AYTM. The show is categorised under business (marketing) and has published 73 episodes.
The Curiosity Current: A Market Research Podcast has published 73 episodes.
The Curiosity Current: A Market Research Podcast regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
The Curiosity Current: A Market Research Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Curiosity Current: A Market Research Podcast average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Curiosity Current: A Market Research Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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