Hosted by Unknown Host · 🇺🇸 US · EN · 285 episodes
Established thought leaders with verified media credentials.
Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Unknown Host hosts The Marketing Architects, a business show with 285 episodes published.
Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand. This week, Elena, Angela, and Rob debat
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence? In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right. This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it. This week, Elena, An
Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it. This week, Elena, An
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market
Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week! Only half of marketers believe they understand marketing effectiveness principles according to WARC.
Phill Agnew
Nudge Podcast
2 appearances on this show
Ryan Sullivan
Managing Director and Co-Founder · Higher Level Hearing
2 appearances on this show
Nick Asbury
author, poet and anti-purpose thinker
2 appearances on this show
Dale Harrison
Marketing Consultant
2 appearances on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
3 appearances on this show
Bob Hoffman
legendary ad man, best-selling author, industry’s leading contrarian · The Ad Contrarian
2 appearances on this show
Shelly Palmer
Professor of Advanced Media at Syracuse University · The Palmer Group
2 appearances on this show
Peter Field
Associate Professor of History and Head of the School of Humanities · University of Canterbury
2 appearances on this show
Sarah Jordan
elementary school teacher · Constant Contact
2 appearances on this show
Byron Sharp
Research Professor (Marketing Science), Director · Ehrenberg-Bass Institute for Marketing Science
1 appearance on this show
Kim Storin
Zoom
1 appearance on this show
Josh Blyskal
Profound
1 appearance on this show
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The Marketing Architects is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 285 episodes.
The Marketing Architects has published 285 episodes.
The Marketing Architects regularly covers Business, Careers, Marketing. It sits in the Business category, with a marketing focus.
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