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Hosted by Marketing Architects · 🇺🇸 US · EN · 300 episodes
Established thought leaders with verified media credentials.
Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Marketing Architects hosts The Marketing Architects, a business show with 300 episodes published.
AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative? This week, Elena and Rob are joined by SVP Brand Strateg
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can
Ignaz Semmelweis proved handwashing saved lives, but doctors ignored his messy data for decades. Thousands died waiting for perfect proof. This week, Elena and Rob sit down with System1 Chief Growth Officer Andrew Tindal
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can
Ask media buyers what quality media means, and answers vary. Reach, brand safety, dwell time, exclusivity: nobody agrees, and that confusion is costing marketers real money. This week, Elena, Angela, and Rob challenge th
Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won. This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can
84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today? This week, Elena, Angela, and Rob ta
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week! Our hosts are joined by Nick Asbury, creative writer and author of The Road to Hell: How Purposeful Bus
According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions. Recorded live at CommerceNext 2026, this bonus episode feature
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved. This week, Elena, Angela,
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand. This week, Elena, Angela, and Rob debat
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can
Phill Agnew
Nudge Podcast
2 appearances on this show
Ryan Sullivan
Managing Director and Co-Founder · Higher Level Hearing
2 appearances on this show
Nick Asbury
author, poet and anti-purpose thinker
2 appearances on this show
Dale Harrison
Marketing Consultant
2 appearances on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
3 appearances on this show
Bob Hoffman
legendary ad man, best-selling author, industry’s leading contrarian · The Ad Contrarian
2 appearances on this show
Shelly Palmer
Professor of Advanced Media at Syracuse University · The Palmer Group
2 appearances on this show
Peter Field
Associate Professor of History and Head of the School of Humanities · University of Canterbury
2 appearances on this show
Sarah Jordan
elementary school teacher · Constant Contact
2 appearances on this show
Byron Sharp
Research Professor (Marketing Science), Director · Ehrenberg-Bass Institute for Marketing Science
1 appearance on this show
Andrew Tindall
System1
1 appearance on this show
Stacey Hawes
Marketing Architects
1 appearance on this show
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The Marketing Architects is hosted by Marketing Architects. The show is categorised under business (marketing) and has published 300 episodes.
The Marketing Architects has published 300 episodes.
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