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It Depends

Hosted by Jordan Holland and Katie Hogan · health · EN-US

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About this Podcast:

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

33%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about It Depends

What is It Depends about?

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

Who hosts It Depends?

It Depends is hosted by Jordan Holland and Katie Hogan. The show has published 95 episodes to date.

What has It Depends covered recently?

Recent episodes include "92. The great rebundling, Katie is getting jacked, and Jordan is getting skinnier and richer" (16 September 2026, 50 minutes), "91 CF Games, big girl firsts, and too many trainers without business skills" (6 September 2026, 48 minutes), and "90. Jordan joins gym academy and trolls other Jordan, Katie doesn't care for it." (29 June 2026, 51 minutes).

How often does It Depends publish?

It Depends publishes roughly monthly, with episodes averaging 58 minutes across 95 episodes.

How hard is it to get booked on It Depends?

Booking probability for It Depends is 33%, and the host is rated Selective on guests. It Depends requires a Pod Score of 80 or higher. It Depends's contact route on record: verified email.

Who should pitch It Depends?

The strongest fits for It Depends are Fitness, Golf & Recreation. It Depends has a health audience.

About the host

Jordan Holland and Katie Hogan hosts It Depends, a health podcast with 95 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • It Depends

    92. The great rebundling, Katie is getting jacked, and Jordan is getting skinnier and richer

    Sep 16, 202650 min

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |...

  • It Depends

    91 CF Games, big girl firsts, and too many trainers without business skills

    Sep 6, 202648 min

    Jordan and Katie get caught up after a big stretch apart. CrossFit Games recap, raising girls is complicated, too many trainers are not leveling up business skills and Planet Fitness walks back some concepts. CrossFit |...

  • It Depends

    90. Jordan joins gym academy and trolls other Jordan, Katie doesn't care for it.

    Jun 29, 202651 min

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |...

  • It Depends

    89. Mustache Mike is here and stop texting like an idiot

    May 30, 20261h 19m

    We go deep with a gym owner from a small town in Texas and he is absolutely crushing it. Text messaging might be costing you more than you think. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider |...

  • It Depends

    88. 9 foot targets are lame, Nike is taking a step backward, the moon "landing"

    Apr 12, 202646 min

    SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk...

View More
  • It Depends

    87. It's been a while, and there are billions on the horizon

    Apr 6, 20261h 3m

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |...

  • It Depends

    86. When should you expand the offering, and stuff gets heavy sometimes.

    Feb 8, 202648 min

    Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026! This episode was produced by Jordan Holland. The...

  • It Depends

    85. Katie hates trees and RESET needs a better manager?

    Jan 21, 202659 min

    Jordan and Katie go on epic tangents before they get down to business. Katie suspsects Jordan of getting hustled by a tree farmer. Staff development is an ongoing concern and RESET'S crap Q4 CrossFit | CrossFit Games |...

  • It Depends

    84. Well rounded teams and NOT following your passions

    Dec 20, 202555 min

    Katie and Jordan take a big risk and go off on some tangents. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter |...

  • It Depends

    83. RESET did a customer survey and Jordan is FIRED!

    Dec 7, 202558 min

    Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry...

  • It Depends

    82. Imposter syndrome, Jordan is off the market, and Chad wins

    Nov 21, 20251h 1m

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |...

  • It Depends

    81. Big life changes, lawsuits, airpods and gym politics

    Oct 7, 20251h 2m

    Katie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym.

  • It Depends

    80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mama

    Sep 9, 20251h 13m

    It has been two months of chaos so there is a lot to catch up on. Sending kids to college, extra sweaty members, and not all coaches are created equal.

  • It Depends

    79. Great day in history, CrossFit vs everything or CrossFit PLUs everything

    Jun 8, 202544 min

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |...

  • It Depends

    78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now.

    May 16, 20251h 9m

    Jordan and Katie sit down with Joe Tepe from The Strip CrossFit and the conversation was epic. Stop what you are doing and listen to this one on 1/2 speed so you don't miss a thing. CrossFit | CrossFit Games | Become a...

  • It Depends

    77. Non-essential sex sounds, Pepsi is losing, and pick up the pieces

    Apr 15, 202545 min

    Jordan and Katie dig into conflict resolution about sexual moaners in the gym, the fall of Pepsi in the soda wars and why it is a good sign when your coaches pick up trash. CrossFit | CrossFit Games | Become a CrossFit...

  • It Depends

    76. Katie could kidnap you, wellness is booming, and ex-members creeping back

    Apr 2, 202554 min

    Jordan and Katie are back after a long break. So much to catch up on. The CrossFit Open, Katie is going to be a great kidnapper, and so much more.

  • It Depends

    75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!

    Feb 21, 20251h 27m

    In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He...

  • It Depends

    74. Kev DO NOT listen to this one, CFG rule change, and new coaches

    Feb 4, 20251h 3m

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |...

  • It Depends

    73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover?

    Jan 10, 202553 min

    In this episode, the hosts discuss the devastating California wildfires, personal stories of evacuation, and the importance of maintaining fitness credentials. They reflect on holiday gatherings and the significance of...

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