business
Hosted by Brian Massey · business · EN
Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You'll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what's worked for them, how it could work for you, and how to execute on ideas using both creative and data.
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Contact path
Verified email
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchIntended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation.
Intended Consequences is hosted by Brian Massey. The show has published 58 episodes to date.
Recent episodes include "054-The Future of CRO with Sahil Patel" (2 September 2026, 39 minutes), "053: Using AI to Generate Copy that Converts" (15 June 2026, 43 minutes), and "The Third Partner: Optimizing Your Website for AI Recommendations with Andy Crestodina" (5 February 2026, 28 minutes).
Intended Consequences publishes roughly irregularly, with episodes averaging 35 minutes across 58 episodes.
Booking probability for Intended Consequences is 27%, and the host is rated Selective on guests. Intended Consequences requires a Pod Score of 80 or higher. Intended Consequences's contact route on record: verified email.
The strongest fits for Intended Consequences are Marketing, Advertising & PR. Intended Consequences has a business audience.
Brian Massey hosts Intended Consequences, a business podcast with 58 episodes published.
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Episode #54
Two roads diverged in the CRO industry. Brian Massey chose to keep his agency small. Sahil Patel runs Spiralize, one of the largest in the field, with more than 170 people. In this conversation, they compare notes...
Episode #53
AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how...
Intended Consequences
Digital marketing is undergoing a seismic shift. In this episode, Brian Massey sits down with marketing strategist Andy Crestodina to explore how AI is becoming the "third partner" in every customer relationship—and...
Intended Consequences
In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com , to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI...
Intended Consequences
Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI's transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment...
Google's document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists ® Joel Harvey and Brian...
Episode #1
Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the...
Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads...
What would it look like if you could give your digital brand a human voice? On today's Intended Consequences, we brought in Rob Walch , VP of Podcaster Relations at Libsyn , the world's leading podcast hosting site. Rob...
Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn't happen fast enough? On today's show, Brian chats with Sammy James, CEO and founder of Speak2Leads , an automated lead...
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel...
Erin Collis , Marketing and Communications Manager at Corradi USA , has a lot on her plate (as we suspect you probably do as well). Most marketers are holding dozens of ideas in their minds, many of which are in...
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie ( @pirie ) is the...
Lance Loveday ( @loveday ) is the founder and CEO of Closed Loop , a digital advertising agency that specializes in paid media management. As an optimizer by nature, digital marketing comes naturally to Lance. He's...
Chris Mercer ( @merecertweets ) aka 'Mercer' is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io . Chris and his...
" The best way to really learn something is to teach it to someone else." In this episode of Intended Consequences, we're talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University...
Episode #40
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through...
"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above...
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search...
On this episode of Intended Consequences, host Brian Massey is pulling in Joel Harvey - Chief Operating Officer at Conversion Sciences - and they're talking website redesigns. In this episode, the duo is going to tell...
Recent guests on Intended Consequences. Study who booked and why before you pitch.
PitchCentric classifies Intended Consequences under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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