Oct 27, 202636 minS1
Local news still matters to viewers. But as audiences move beyond traditional TV, how can local stations make sure their reporting reaches them? In this episode of In the Vicinity , Tim Hanlon is joined by Brian Ring...
business
In the Vicinity
Hosted by TVREV · business · EN
About this Podcast:
In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you.With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industry trends, and explore how local media companies can navigate the shift to streaming.From the evolution of broadcast and digital platforms to new revenue models, technology disruption, and the future of audience engagement, the show delivers candid perspectives and practical insights for anyone operating in the local advertising ecosystem.Whether you're a broadcaster, publisher, advertiser, or media executive, this podcast offers a front-row seat to the conversations shaping the future of local media — and how the industry can evolve, compete, and thrive in a streaming-first world.
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is In the Vicinity about?
In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you.
Who hosts In the Vicinity?
In the Vicinity is hosted by TVREV. The show has published 31 episodes to date.
What has In the Vicinity covered recently?
Recent episodes include "Local News Has an Audience. Can It Reach Them?" (27 October 2026, 36 minutes), "Is Local TV News Becoming the Next Newspaper Crisis?" (21 October 2026, 40 minutes), and "Why Local Media's Ad Sales Machine Needs An Upgrade" (13 October 2026, 38 minutes).
How often does In the Vicinity publish?
In the Vicinity publishes roughly weekly, with episodes averaging 35 minutes across 31 episodes.
How hard is it to get booked on In the Vicinity?
Booking probability for In the Vicinity is 31%, and the host is rated Selective on guests. In the Vicinity requires a Pod Score of 80 or higher. In the Vicinity's contact route on record: verified email.
Who should pitch In the Vicinity?
The strongest fits for In the Vicinity are Marketing, Advertising & PR and Radio & TV Broadcasting. In the Vicinity has a business audience.
About the host
TVREV hosts In the Vicinity, a business podcast with 31 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 21, 202640 minS1In episode 30 of In the Vicinity , Tim Hanlon sits down with Tim Franklin and John Volk of Northwestern University's Medill Local News Initiative to unpack the findings from the latest State of Local News Report. They...
Oct 13, 202638 minS1Brenda Hetrick , president of Matrix Solutions, joins Tim Hanlon on episode 29 of In the Vicinity to explain why siloed technology and outdated incentives are holding local ad sales teams back, how political spending...
Episode #28
The New Meaning Of Performance In Local
Oct 6, 202630 minS1Madhive CEO Jim Wilson is back this week on In the Vicinity . Jim sits down with Tim Hanlon to explain why CTV has emerged as a powerful local performance channel, how AI, and ZIP-level intelligence are changing...
Episode #27
Local TV's Next Act Is Already Taking Shape
Sep 22, 202627 minS1In Episode 27 of In the Vicinity , Tim Hanlon dives solo into the stories reshaping local media—from shrinking newsroom employment and Local Now's growing FAST footprint to KPRC Houston's bold reinvention of the nightly...
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Episode #26
Is the NFL Keeping Broadcast TV Alive?
Sep 15, 202638 minS1eMarketer Senior Analyst Ross Benes joins Tim Hanlon to explore why football continues to defy television's broader shift toward streaming, how local advertisers benefit from the NFL's massive reach, and why moving too...
Sep 8, 202643 minS1Local media remains a $185 billion market—but the way that money is spent, sold and measured is changing fast. BIA Advisory Services Managing Director Rick Ducey joins Tim Hanlon in episode 25 of In the Vicinity to...
Episode #24
Why Local Radio's Future Is Still Local
Sep 1, 202632 minS1In this episode of In the Vicinity , Tim Hanlon sits down with the President and Owner of Lakes Media Tom Birch to explore the realities of running six small-market radio stations across southern Virginia and northern...
Aug 25, 202629 minS1In Episode 23 of In the Vicinity , Tim Hanlon sits down with former E.W. Scripps executive and Media Inno Managing Partner Tom Sly to examine Scripps' efforts to rethink local news around a streaming-first...
Episode #22
How AI Is Making Local Advertising Smarter
Aug 18, 202631 minS1In Episode 22 of In the Vicinity , Tim Hanlon is joined by Aaron Brown, Chief Innovation Officer at Madhive, for a deep dive into how AI is transforming local advertising. Brown explains why local media generates...
- Aug 11, 202642 minS1
The FCC has voted to eliminate the decades-old national TV broadcast ownership cap, opening the door to a new wave of consolidation across local television. But will bigger station groups actually strengthen local...
Aug 4, 202631 minS1The FCC is preparing to reshape one of the biggest rules governing local television ownership. But will allowing broadcasters to own more stations actually solve the industry's biggest challenges—or simply buy more...
Jul 28, 202636 minS1Commercial broadcasters spend a lot of time talking about the future of local media. But what if one of the best blueprints is already hiding in plain sight? On Episode 19 of In the Vicinity, Tim Hanlon sits down with...
Jul 21, 202620 minS1The rules of local television are changing fast—and not necessarily for the better. On this solo episode of In the Vicinity, Tim Hanlon breaks down two of the biggest stories reshaping the future of local media. First...
Jul 14, 202639 minS1The World Cup is the biggest event in sports—but for local advertisers, getting into the game is anything but straightforward. On this episode of In the Vicinity, Tim Hanlon welcomes back Madhive VP of Inventory...
- Jul 7, 202644 minS1
For years, addressable advertising has been one of broadcast television's biggest "what ifs." The technology existed, but the economics, infrastructure and industry relationships never quite aligned. That may finally be...
- Jun 30, 202636 minS1
Fox's proposed acquisition of Roku. Walmart's purchase of Vibe. The TV operating system is quickly becoming the next battleground for local media—and broadcasters can't afford to ignore it. This week, Tim Hanlon is...
- Jun 23, 202630 minS1
For decades, local media owned local advertising. Today, location data and digital targeting are changing the rules. On Episode 14 of In the Vicinity, Tim Hanlon welcomes Luke Stillman, Managing Director at Madison &...
Jun 16, 202646 minS1Political advertising has long been a crucial revenue source for local media. But according to AdImpact's Updated Political Projections Report, the 2026 midterms are now on track to generate even more ad spending than...
Jun 9, 202634 minS1The media world used to revolve around a handful of shared experiences. Today, audiences live in thousands of personalized bubbles. On this episode of In the Vicinity, Tim Hanlon is joined by TVREV Co-Founder and Senior...
Recent guests
Recent guests on In the Vicinity. Study who booked and why before you pitch.
T
Tim Franklin
Professor, John M. Mutz Chair in Local News and founding director of the Medill Local News Initiative, Medill School of Journalism at Northwestern University
R
Ross Benes
Author/Journalist, EMARKETER
J
Jim Wilson
Global Managing Director of Thought Leadership & Technology Research, National Apartment Association
J
John Robertson
retired Air Force colonel and seasoned leadership mentor, Tipton Tribune and Elwood Call-Leader
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