Hosted by TJ Larkin · 🇺🇸 US · EN-US · 77 episodes
Established thought leaders with verified media credentials.
Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.
TJ Larkin hosts Local Media HQ, a business show with 77 episodes published.
In Part 1 of this episode, host TJ Larkin sits down with Marissa Lavelle, founder of the hyper-local media brand From Boise, to pull back the curtain on building a highly profitable local newsletter. Marissa shares her f
In this episode, TJ Larkin sits down with Ethan Brooks, founder of the Austin Business Review, to explore the mechanics of building a successful local media company. Drawing on his background as an editorial writer at Th
In this episode of the Local Media HQ show, host TJ Larkin sits down with Paul Gewuerz, founder of LocalPod and creator of LocalPod Studio. The conversation focuses on the modern intersection of AI technology and the leg
In this episode, TJ Larkin sits down with Nick Pollock, who transformed a side hustle into a full-time local media business in just 18 months. Nick shares how he grew his two Canadian brands, the Oakville Digest and Burl
In this episode, Francis Zierer of Creator Spotlight reveals how he grew a YouTube channel from 16 to over 5,000 subscribers in just two years by reinvesting in high-quality video production and "slick intro clips". He a
In this episode, TJ Larkin interviews Louis Nicholls, the founder of Spark Loop, about a massive untapped opportunity in the newsletter industry: the thank you page. While most local media operators view the moment after
In this episode, TJ Larkin sits down with newsletter expert Dylan Redekop to discuss the evolving landscape of media brands. They explore why major companies like OpenAI and HubSpot are investing millions into establishe
In this episode, TJ Larkin interviews Mike Richardson, the founder of Kid Friendly Seattle, a niche local newsletter that has quickly become a go-to resource for families. Mike shares his transition from professional bur
In this episode, TJ Larkin sits down with Kyra Adams, the founder of Chino Chew, a thriving local newsletter serving the Inland Empire in the suburban part of Los Angeles. Kyra shares her journey of growing a local media
In this episode, TJ Larkin and Shane dive deep into the rapidly evolving world of AI workflows specifically tailored for local media brands. They explore the power of Model Context Protocol (MCP) servers, which allow use
TJ Larkin welcomes Rae Lambert, founder of DNNR, to discuss the rapid growth of her social dining platform. The episode explores how local creators and newsletter owners are using DNNR to facilitate six-person "hostless"
Mitko from Cincy Scoop joins the show to discuss the rapid growth of his local media brand, which has amassed 75,000 Instagram followers and 12,000 newsletter subscribers since launching in 2023. The conversation explore
Landon from Wichita Life returns to the show to share how he has significantly scaled his local media brand over the last several months. The conversation covers his impressive growth to nearly 38,000 email subscribers a
Uriah Kaiser has been covering Northern Virginia through Potomac Local News since 2010 — longer than most people in this space have been paying attention to it. In this episode, he and TJ Larkin dig into what it takes to
Justin Gordon quit his job at a venture firm to start a newsletter. Nine months later, he crossed $100K in revenue. In this episode, Justin breaks down exactly how he built the LA Grind and SF Grind into real businesses.
Michelle Rueda shares how she grew What's Weird ATX to nearly 5,000 subscribers without spending a single dollar on advertising. As an engineer with over 16 years of experience, she built Social Radar, an iOS app that no
Tad Moore runs NWA Daily, a 41,500-subscriber local newsletter in Northwest Arkansas with a 54% open rate and 7% click-through. What started as a content writing gig in 2020 evolved into Director of Operations and eventu
Book a demo at lightbreak.ai to see our newsletter software in action! Shane Brady joins TJ Larkin to discuss the current state of local newsletters and media businesses. Shane operates multiple newsletters with approxim
Keith Pepper, owner of Rough Draft Atlanta, shares how he acquired a legacy print media company during the height of the pandemic and transformed it into a profitable, digital-first local media brand. The conversation ex
Social media has become the fastest and most effective way to build a local media brand, and Jacob Espinoza is proving it. In this episode, TJ Larkin and Jacob walk through how creators are replacing newspapers and local
Mike Richardson
SAMatters Certified Master Instructor · Kid Friendly Seattle
1 appearance on this show
Sarah
archer · Bat Digest
1 appearance on this show
Landon
Data Platform Manager · Vacation Grocery Delivery
1 appearance on this show
Shane Brady
Chief Operating Officer · Stone Lane Brokering & Risk Advisory
1 appearance on this show
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Local Media HQ is hosted by TJ Larkin. The show is categorised under business (entrepreneurship) and has published 77 episodes.
Local Media HQ has published 77 episodes.
Local Media HQ regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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Local Media HQ hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Local Media HQ average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Local Media HQ's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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