Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.
businessentrepreneurship
About the host
TJ Larkin hosts Local Media HQ, a business show with 83 episodes published.
Local Media Camp: localmediacamp.com (discount code: LOCALHQ) Check out Greetform here: https://greetform.com/ Join TJ Larkin as he interviews David Grant, GM at Blue Engine Collaborative, to dissect what separates strug
The Unique Marketing Strategy Home Service Companies Are Missing
Jul 27, 202658mEp. 77
Check out Greetform here: https://greetform.com/ In this episode of the Local Media HQ show, host TJ Larkin interviews Price Foulger, the creator of Low Tide Local in Northern California. Price shares his journey of laun
Transitioning from Instagram Page to Media Company
Jul 20, 202658mEp. 76
Check out Greetform here: https://greetform.com/ In this episode, TJ Larkin interviews Travis from What's on Goldie to discuss how he built a massive local media presence on Australia's Gold Coast. Travis shares his jour
Earning $100k+ Running a Local Media Brand Part Time
Jul 13, 20261h 2mEp. 75
In this episode of the Local Media HQ Show, host TJ Larkin sits down with Andrew Smith, the founder of Huntsville Explorer, a hyper-local media brand based in Huntsville, Alabama. Andrew shares his journey of transitioni
Welcome to Part 2 of our masterclass with Marissa Lavelle, the founder of From Boise. In this segment, host TJ Larkin pushes past basic business theories to uncover the exact day-to-day operations, hiring systems, and ba
In Part 1 of this episode, host TJ Larkin sits down with Marissa Lavelle, founder of the hyper-local media brand From Boise, to pull back the curtain on building a highly profitable local newsletter. Marissa shares her f
How to Create 3 Monetization Buckets as a Local Media Brand
May 26, 202655mEp. 730
In this episode, TJ Larkin sits down with Ethan Brooks, founder of the Austin Business Review, to explore the mechanics of building a successful local media company. Drawing on his background as an editorial writer at Th
In this episode of the Local Media HQ show, host TJ Larkin sits down with Paul Gewuerz, founder of LocalPod and creator of LocalPod Studio. The conversation focuses on the modern intersection of AI technology and the leg
Monetizing Local Media Without Traditional Outbound Sales
May 6, 202650mEp. 680
In this episode, TJ Larkin sits down with Nick Pollock, who transformed a side hustle into a full-time local media business in just 18 months. Nick shares how he grew his two Canadian brands, the Oakville Digest and Burl
In this episode, Francis Zierer of Creator Spotlight reveals how he grew a YouTube channel from 16 to over 5,000 subscribers in just two years by reinvesting in high-quality video production and "slick intro clips". He a
In this episode, TJ Larkin interviews Louis Nicholls, the founder of Spark Loop, about a massive untapped opportunity in the newsletter industry: the thank you page. While most local media operators view the moment after
In this episode, TJ Larkin sits down with newsletter expert Dylan Redekop to discuss the evolving landscape of media brands. They explore why major companies like OpenAI and HubSpot are investing millions into establishe
In this episode, TJ Larkin interviews Mike Richardson, the founder of Kid Friendly Seattle, a niche local newsletter that has quickly become a go-to resource for families. Mike shares his transition from professional bur
In this episode, TJ Larkin sits down with Kyra Adams, the founder of Chino Chew, a thriving local newsletter serving the Inland Empire in the suburban part of Los Angeles. Kyra shares her journey of growing a local media
In this episode, TJ Larkin and Shane dive deep into the rapidly evolving world of AI workflows specifically tailored for local media brands. They explore the power of Model Context Protocol (MCP) servers, which allow use
Monetizing Local Media with In-Person Dining Events
Mar 25, 202657mEp. 640
TJ Larkin welcomes Rae Lambert, founder of DNNR, to discuss the rapid growth of her social dining platform. The episode explores how local creators and newsletter owners are using DNNR to facilitate six-person "hostless"
Building a 75k Instagram Following for Local Media
Mar 16, 202651mEp. 630
Mitko from Cincy Scoop joins the show to discuss the rapid growth of his local media brand, which has amassed 75,000 Instagram followers and 12,000 newsletter subscribers since launching in 2023. The conversation explore
Witchita Life Making Money via Dinner Clubs & Puzzles
Mar 6, 202636mEp. 620
Landon from Wichita Life returns to the show to share how he has significantly scaled his local media brand over the last several months. The conversation covers his impressive growth to nearly 38,000 email subscribers a
From 3,000 to 20,000 Email Subscribers Without Spending a Dollar on Ads
Feb 26, 202644mEp. 610
Uriah Kaiser has been covering Northern Virginia through Potomac Local News since 2010 — longer than most people in this space have been paying attention to it. In this episode, he and TJ Larkin dig into what it takes to
He Sold His National Newsletter to Go All-In on Local (And It's Working)
Feb 23, 202626mEp. 580
Justin Gordon quit his job at a venture firm to start a newsletter. Nine months later, he crossed $100K in revenue. In this episode, Justin breaks down exactly how he built the LA Grind and SF Grind into real businesses.
Local Media HQ has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Who is the host of Local Media HQ?
Local Media HQ is hosted by TJ Larkin. The show is categorised under business (entrepreneurship) and has published 83 episodes.
How many episodes does Local Media HQ have?
Local Media HQ has published 83 episodes.
What topics does Local Media HQ cover?
Local Media HQ regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Is it hard to get booked on Local Media HQ?
Local Media HQ is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Is Local Media HQ currently accepting guest pitches?
Local Media HQ hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
How long are Local Media HQ episodes?
Episodes of Local Media HQ average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
What guest credentials does Local Media HQ typically look for?
Our data rates Local Media HQ's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 6 days ago.