business
Hosted by BIA Advisory Services · business · EN-US
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
35%
Guest openness
Selective
Sign up to generate a grounded pitch for Leading Local Insights.
Signup to Generate a PitchGet on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic?
Leading Local Insights is hosted by BIA Advisory Services. The show has published 116 episodes to date.
Recent episodes include "Bigger Thinking, Better Outcomes: Locality’s Ann Hailer on Making CTV and Broadcast Work Together" (29 October 2026, 27 minutes), "Apple Maps Ads: A New Revenue Opportunity for Local Media" (27 October 2026, 27 minutes), and "TV’s AI Blind Spot: Tracy Swedlow on What Broadcasters Are Missing" (20 October 2026, 19 minutes).
Leading Local Insights publishes roughly every two weeks, with episodes averaging 28 minutes across 116 episodes.
Booking probability for Leading Local Insights is 35%, and the host is rated Selective on guests. Leading Local Insights requires a Pod Score of 80 or higher. Leading Local Insights's contact route on record: verified email.
The strongest fits for Leading Local Insights are Streaming & Social Media and Business & Management Consulting. Leading Local Insights has a business audience.
BIA Advisory Services hosts Leading Local Insights, a business podcast with 116 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #116
Viewers don't think about whether they're watching broadcast or streaming. They just watch. Advertisers, though, still plan, buy and measure the two separately, and with budgets tight, they want proof of what ran, who...
Episode #116
Apple is now selling ads in Apple Maps, creating another potential competitor for local advertising dollars. But BIA’s Mike Boland sees an opportunity for local media companies to expand what they sell and reach...
Episode #115
AI is changing how TV advertising is created, sold, and delivered. It’s opening new possibilities for ad products, personalization, and commerce. But Tracy Swedlow says many TV executives are missing a big part of the...
Episode #114
Consumer surveys sound gloomy, but wallets keep opening, and local advertising is following the money. In this episode, BIA analysts break down the latest local media spend forecast, what’s changing across markets and...
Episode #113
OpenAI’s ad business has reached a $1 billion annualized revenue rate after roughly 200 days, signaling that ChatGPT ads are moving quickly from experiment to ecosystem. In this Leading Local Insights Podcast episode...
Episode #112
Local TV can feel like the safest bet for reach, until election season turns the ad break into a bidding war. In this Leading Local Insights Podcast, joined by an exceptional panel of political experts, we explore...
Episode #110
What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the...
Episode #109
In the third installment of BIA’s AI podcast series, BIA’s Celine Matthiessen and media analyst Mike Boland unpack the biggest announcements from Google I/O 2026 and what they signal about the future of search...
Episode #108
This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands, broadcasters, and media companies. BIA’s Celine Matthiessen and media...
Episode #107
This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and media sellers. Listen as BIA’s Celine Matthiessen and media...
Episode #106
It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast , Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down...
Episode #105
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue. In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with...
Episode #104
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie...
Episode #103
How digital out of home is turning visibility into measurable action and why marketers are paying closer attention. Out of home ( OOH ) advertising has long been known for visibility. Increasingly, however, it is...
Episode #103
The story everyone repeats about auto advertising is simple: digital won, broadcast lost. In this episode of Leading Local Insights , guest host and media analyst, Mike Boland speaks with Cox Media Group Executive...
Episode #102
The hiring market in media and advertising isn’t collapsing. It’s resetting. In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market...
Episode #101
Local advertising is entering one of its most complex and opportunity-rich years yet. In this episode of Leading Local Insights , BIA Founder & CEO Tom Buono and BIA’s senior analysts expand on insights from BIA’s 2026...
Episode #100
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting...
Episode #99
"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical...
Episode #98
Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications? SpectraRep, an affiliate of BIA, has pioneered datacasting and is...
Recent guests on Leading Local Insights. Study who booked and why before you pitch.
Pastor of Spiritual Formation, Boland Communications
author of Crashing. I love you. Forgive me, O’Brien Communications Group
Global Managing Director of Thought Leadership & Technology Research, National Apartment Association
Senior NFL Draft Analyst, The Draft Network
PitchCentric classifies Leading Local Insights under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Guides and articles for guests pitching shows like this one.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ
