Loading…
Hosted by BIA Advisory Services · 🇺🇸 US · EN-US · 113 episodes
Established thought leaders with verified media credentials.
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
BIA Advisory Services hosts Leading Local Insights, a business show with 113 episodes published.
Local TV can feel like the safest bet for reach, until election season turns the ad break into a bidding war. In this Leading Local Insights Podcast, joined by an exceptional panel of political experts, we explore politi
What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the dealer
In the third installment of BIA’s AI podcast series, BIA’s Celine Matthiessen and media analyst Mike Boland unpack the biggest announcements from Google I/O 2026 and what they signal about the future of search, shopping,
This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands, broadcasters, and media companies. BIA’s Celine Matthiessen and media
This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and media sellers. Listen as BIA’s Celine Matthiessen and media ana
It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast , Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down w
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue. In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie Slagle
How digital out of home is turning visibility into measurable action and why marketers are paying closer attention. Out of home ( OOH ) advertising has long been known for visibility. Increasingly, however, it is proving
The story everyone repeats about auto advertising is simple: digital won, broadcast lost. In this episode of Leading Local Insights , guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairm
The hiring market in media and advertising isn’t collapsing. It’s resetting. In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market: conso
Local advertising is entering one of its most complex and opportunity-rich years yet. In this episode of Leading Local Insights , BIA Founder & CEO Tom Buono and BIA’s senior analysts expand on insights from BIA’s 2026 L
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting an
"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical ti
Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications? SpectraRep, an affiliate of BIA, has pioneered datacasting and is devel
Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this insightful podcast. Tune in to: Identify unexpected twists and c
In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV
In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoi
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get mu
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Leading Local Insights has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Leading Local Insights is hosted by BIA Advisory Services. The show is categorised under business and has published 113 episodes.
Leading Local Insights has published 113 episodes.
Leading Local Insights regularly covers business. It sits in the business category.
Leading Local Insights is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Leading Local Insights hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Leading Local Insights average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Leading Local Insights's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 6 days ago.