business
Hosted by Matt Sunshine · business · EN-US
Looking for sales performance strategies? Hoping to grow revenue? Join Matt Sunshine, CEO at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for Improving Sales Performance.
Signup to Generate a PitchLooking for sales performance strategies? Hoping to grow revenue? Join Matt Sunshine, CEO at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.
Improving Sales Performance is hosted by Matt Sunshine. The show has published 62 episodes to date.
Recent episodes include "3 Ways Sales Leaders Can Actually Make AI Useful" (6 August 2026, 8 minutes), "How to Tell If a Deal Is Real (Before It's Too Late)" (30 July 2026, 8 minutes), and "How to Create Accountability Without Creating Pressure" (23 July 2026, 8 minutes).
Improving Sales Performance publishes roughly weekly, with episodes averaging 16 minutes across 62 episodes.
Booking probability for Improving Sales Performance is 32%, and the host is rated Selective on guests. Improving Sales Performance requires a Pod Score of 80 or higher. Improving Sales Performance's contact route on record: verified email.
The strongest fits for Improving Sales Performance are Business & Management Consulting. Improving Sales Performance has a business audience.
Matt Sunshine hosts Improving Sales Performance, a business podcast with 62 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #98
Nearly every sales organization is experimenting with AI. Very few are seeing its full potential. In this episode of Improving Sales Performance , Matt Sunshine explores why most companies remain stuck in "AI...
Episode #96
Not every opportunity in your pipeline is a real opportunity. In this episode of Improving Sales Performance , Matt Sunshine shares how top sales managers separate qualified deals from wishful thinking before inaccurate...
Episode #95
Holding your team accountable doesn't have to create stress or fear. In this episode of Improving Sales Performance , Matt Sunshine explores the difference between accountability and pressure, and why the best sales...
Episode #94
The best sales managers aren't defined by charisma or motivational speeches. They're defined by consistency. In this episode of Improving Sales Performance , Matt Sunshine explores why a consistent coaching cadence is...
Episode #92
<p>In this Quick Take episode, we're drawing a hard line between two approaches that can look similar in the moment but produce very different results over time: coaching and micromanagement.</p><p>Matt breaks down how...
Episode #91
<p>In this Quick Take episode, we're redefining what it means to feel stuck and why the leaders most likely to experience it are often the strongest ones in the room.</p><p>Janelle Grove, VP Managing Director of the...
Episode #90
<p>In this Quick Take episode, we're breaking down what it really takes to set new salespeople up for success and why clarity, not just enthusiasm, is what drives early performance.</p><p>Matt shares six ways to set...
Episode #89
<p>In this episode, we're diving into the gap between insight and action and why even the smartest, most experienced sales leaders get stuck there.</p><p>Joining Matt is Janelle Grove, VP/Managing Director of the Growth...
Episode #88
<p>In this episode, we’re shining a spotlight on what it means to lead like a Talent Superhero and how prioritizing people fuels consistent performance. </p><p>Joining Matt is Allison Delagrange, a 2X Talent Superhero...
Episode #87
<p>In this episode, we’re uncovering what high-performing sales organizations do in the first 90 days to turn new hires into confident, capable contributors. </p><p>Matt is joined by Alina McComas, VP/Senior Consultant...
Episode #86
<p>In this episode, we’re taking a closer look at how executive coaching helps leaders evolve so their teams can truly thrive. </p><p>And joining Matt is Donna Hall, SVP/General Manager at Robertson Lowstuter, whose...
Episode #85
<p>In this episode, we’re talking about what really causes sales performance to decline and what leaders can do to help their reps bounce back with clarity and confidence. </p><p>Stephanie Downs, SVP/Senior Consultant...
Episode #84
<p>In this episode, we’re exploring what smart sales leaders do before their top performers resign. </p><p>And joining Matt is Beth Sunshine, SVP/Talent Services at The Center for Sales Strategy. </p><p>Her contribution...
Episode #83
<p>In this episode, we’re diving into how identifying and leveraging innate talent (rather than just experience) can help leaders build stronger, higher-performing sales teams. </p><p>And helping Matt unpack it all is...
Episode #82
<p>In this Quick Take episode, we’re taking a few minutes to think about the day in the life of a salesperson before and after having AI tools at our fingertips. </p><p>By the end of this short episode, you’ll have a...
Episode #81
<p>In this episode, we’re discussing the key differences between “closed” and “open” AI tools. We’ll also break down how Sales Accelerator AI, CSS’ own closed AI system, is designed to address the unique challenges...
Episode #80
<p>In this episode, we’re discussing the benefits of having an AI Task Force at your company and how such a brain trust can be an invaluable resource to ensure that your organization stays ahead of the curve...
Episode #79
<p>In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing...
Episode #78
<p>Previously this season, we explored how AI is transforming the world of sales coaching. Today, in this episode, we’re diving a bit deeper into that topic by chatting with two incredible guests from the AI coaching...
Episode #77
<p>In this Quick Take episode, we’re exploring the undeniable power of sales coaching, the challenges of traditional approaches, and how AI-powered solutions, like CSS' Practice Coach AI, are setting a new standard for...
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