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Hosted by Filiberto Amati · 🇺🇸 US · EN · 95 episodes
Established thought leaders with verified media credentials.
Growth, Brands, and More is the FMCG Growth Operating System in podcast form.Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logic, brand strategy, shopper behaviour, and category dynamics.Guests are operators, not theorists — senior executives and founders from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and Pernod Ricard, alongside entrepreneurs building the next generation of FMCG brands.No generic marketing advice. No thought leadership filler. Built for the people running brands or advising the ones who do.For more on FMCG intelligence: https://www.filibertoamati.com/For more on GOS: https://www.amati-associates.com/diagnostic/ www.f
Filiberto Amati hosts Growth, Brands and More, a business show with 95 episodes published.
What if sustainability were not about doing good or looking good? What if it were about risk management?? In this episode, Filiberto interviews sustainability professional Adam Pawelas - a sustainability veteran in food
Do large organisations really understand complexity? Or do they underestimate it? The discussion argues that operations exist to manage organisational complexity but are often overlooked unless disruptions occur, making
Why is there a disconnect between commercial objectives and operational ability to deliver those objectives? In this episode, our guest, Pierre-Yves Parent, a transformation and operations veteran from Procter & Gamble,
Is premiumness in RTD as important across demographic segments? How should an Aldi Private Label compete with Guinness? And what would happen if GLP-1 were available in an oral format? The second part of the discussion b
Can we model consumer choices in a timely fashion? Shouldn’t we test product-related design choices before launching them into the market? The episode features Andy O’Brien, FMCG & RETAIL VP at Epic Insights, discussing
Why do brands follow trends and waves, embracing change when it is not needed? Why aren’t they obsessing about brand relevance, which is potentially the mother of all brand problems? In this Growth Brands and More episod
Growth at any cost is still a mantra. But toxic growth creates more problems than it solves. In part two of the chat with François Bazini, the host continues a conversation about “toxic growth” and why CMOs fail, arguing
From Chief Marketing Officer to Chief Growth Officer. New Label or New Reality? What’s the future of marketing? Filiberto interviews François Bazini, former CMO Europe at Suntory, about how the CMO role is changing and w
Nicotine Products are not a smoking cessation category anymore.The Blurring Boundaries of Nicotine. And that changes everything. Nicotine pouches show this shift clearly. They look less like medicine and more like mints.
Why are so many FMCGs so focused on cannibalising their own demand? Why is volume growth not really at the centre of the way they operate? Todd and Filiberto discuss how innovation can create incremental demand rather th
Why do companies in FMCG choose low probability growth? In the big data era, why are most of the FMCG launches supply-driven instead of demand-driven? Today’s guest is Todd Kirk, Principal and Managing Director at Middle
Why do some executives keep growing and others plateau? How do you balance the short-term objectives with the long-term plan? In this podcast episode, host Filiberto interviews Rafal Walendzik about his 30+ year career a
The Beverage industry is undergoing a global, structural reset. And here I will explain why. Podcast host Filiberto discusses a structural “reset” in beverages, especially beer and spirits, as the aggressive pricing play
Wonder why most brands get the younger demographic wrong? What sets the brands that connect with young adults apart? Host Filiberto continues his conversation with Inga in part two about how brand insights translate into
What do authenticity and purpose mean for Gen Z? Why so many paradoxes and contradictions in the relationship between brands and Gen Z? In this episode, host Filiberto chats with Inga Dangel about the evolving landscape
How are consumer attitudes towards sustainability changing? In this episode, host Filiberto continues his insightful discussion with Leon Ramselaar, with a deep dive into business transformation and sustainability. They
Why do so many business transformations fail to achieve any results? In this episode, host Filiberto discusses various aspects of business transformation with repeat guest Leon. The conversation focuses on the multi-stag
Why marketers struggle to balance short-term actions with long-term thinking? How do you convert those objectives into budget allocations? This is the second part of my chat with Konstantinos Delialis. The discussion cen
Why can only a few companies balance the need for a global brand with local relevance? In this episode, our esteemed guest is Kostantinos Delilalis, a seasoned general manager with extensive experience with international
Poland is the poster child of EU-driven integration. And all FMCG companies want a piece of that growth. What are the risks? And the opportunities? In this episode, host Filiberto focuses on the marketing dynamics of the
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Growth, Brands and More is hosted by Filiberto Amati. The show is categorised under business (marketing) and has published 95 episodes.
Growth, Brands and More has published 95 episodes.
Growth, Brands and More regularly covers business, marketing. It sits in the business category, with a marketing focus.
Growth, Brands and More is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Growth, Brands and More hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Growth, Brands and More average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Growth, Brands and More's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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