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Hosted by Rachit Kapoor · 🇺🇸 US · EN · 30 episodes
Established thought leaders with verified media credentials.
Brands. Behaviour. AI.The Marketing Guy breaks down how brands actually grow, using consumer psychology, systems thinking, and real-world case studies.Hosted by Rachit Kapoor, a marketing leader with 16 years of experience building global brands (including Amazon & Fortune 500s), this podcast explores iconic campaigns, growth frameworks, and how AI is reshaping marketing.If you care about long-term brand advantage, subscribe.
Rachit Kapoor hosts The Marketing Guy, a business show with 30 episodes published.
Search is no longer just about ranking on Google. AI engines like ChatGPT, Perplexity and Google’s AI Overviews are changing how people discover brands, compare products and make decisions. In this episode of The Marketi
Search is no longer just about ranking on Google. AI engines like ChatGPT, Perplexity and Google’s AI Overviews are changing how people discover brands, compare products and make decisions. In this episode of The Marketi
Allbirds was once the ultimate Silicon Valley shoe: simple, comfortable, sustainable, and almost the anti-Nike in the most premium way possible. Then the market changed, as it always does. Sustainability became less owna
We spend 12 hours a day touching cold, unresponsive glass. In this Digital Desert, visual perfection is a commodity. If every brand has AI-perfect aesthetics, then no brand has an advantage. In Episode 27 of The Marketin
AI is no longer waiting for your click. We are entering a shift from touch to thought, where AI agents anticipate decisions, filter choices, and increasingly act on our behalf. In this episode of The Marketing Guy, we ex
Marketing Dashboards look sturdy today, but they look as healthy as GLP-1s! They leave a feeling that "something is missing." There are more ADS on the internet today than at any time in history. 💵 AD spending is rising
Patagonia is a true marketing lesson that every brand, new or existing, should muster. It has won by choosing harder paths and sometimes at the cost of "growth," "convenience," and even "profit." In this episode of The M
Disclaimer: This episode is not about a fighting game. It is about discipline, mastery, and marketing strategy that every brand should closely watch. Using Street Fighter as the lens, this drop explores how competition i
Boredom is not laziness. (You read it right!) It is not a lack of ambition either. It's a human state that drives some of our strangest behaviours. One of them is "buying" things we haven't planned for. In this episode o
From hot-rod culture and its garage-born rebellion, to the rise of Hot Wheels and the physics of play, this podcast explores how small sparks of imagination turn into global obsessions. This is genuinely a story about me
Marketers love talking about creativity, but rarely about Creative Velocity. Creative Velocity is the speed at which great ideas actually turn into something real. In this episode of The Marketing Guy, I bring together t
Why do most brands struggle with their value proposition?Because they’re busy describing the product, instead of describing what the customer becomes.This episode of The Marketing Guy breaks that mindset wide open.From A
In this episode of The Marketing Guy, explore the real story behind Web3: how it began, why it surged, why it collapsed, and why it might still influence nearly 10% of global GDP in the coming decade. We examine (a) the
What do a fried-chicken shoe, a rotting burger, and a gothic dance have in common? They all broke the "rules of marketing" and won big.In this episode of The Marketing Guy, I introduce you to three real stories that prov
Some marketing experiments end after a campaign.This one has been running for more than a century, and it is still teaching us everything about meaning, memory, and emotion.It began in a small pharmacy in 1886. A medicin
There was a time when marketing didn't run after clicks and performance. It truly created wonder. In this week's episode, When Marketing Had Magic, I talk about what made Walt Disney, the Disney we know, and additionally
AI isn't just changing creative tools, but it is also changing the way we use data in marketing. Most of us are familiar with anonymised data, but a new frontier is emerging, and that is synthetic data powered by AI. In
Cookies (not the ones you eat) once powered a $600 billion ad industry, fuelling retargeting, endless tracking, and personalisation at scale.But Safari and Firefox already block them. And by 2025, Google Chrome (with 60%
Every time we see the word FREE, something unusual happens! 🫨 It’s not like “70% off” or “Buy one, Get one.” Zero or 0 has a magic of its own. So much so, that we stand in "queues" waiting for a free cup of coffee or fo
🛒 Why do we buy more than we plan in stores?In this short episode, I break down the psychology behind retail shopping, from store layouts and shelf placement to subtle design tricks that guide what we pick up. Whether i
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The Marketing Guy is hosted by Rachit Kapoor. The show is categorised under business (marketing) and has published 30 episodes.
The Marketing Guy has published 30 episodes.
The Marketing Guy regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Marketing Guy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Marketing Guy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Marketing Guy average 11 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Marketing Guy's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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