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Hosted by Unknown Host · 🇺🇸 US · EN-GB · 130 episodes
Established thought leaders with verified media credentials.
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
Unknown Host hosts Brand Growth Heroes, a business show with 130 episodes published.
In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million busi
How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation with Phil Hails-Smith
How should co-founders divide equity - and what happens to those shares if one person leaves? In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson , we unpack the ownership decisions that found
Tampons in an Ice Cream Tub In this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, t he organic, sustainable period care brand turning one of the most shame-coded
We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applications are open thro
Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In fact, conventional FM
In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in terms of revenue driven
In this episode, I’m joined by digital strategist Sara Wilson, who coined the term “digital campfires” in Harvard Business Review, to explore why community is becoming one of the most important growth channels for CPG ch
In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transforming olive oil fro
Today, I’m joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know. Emma has done the full journey - Unilever, high-growth markets in Mexico, PizzaExpress,
This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the UK. For founders scal
Want a deliciously sharp lesson in brand growth , category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf? Then dive into the
What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years ago
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon. Eddie is one of the
Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I’m
David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand Growth Heroes to delv
Why do so many of us founders try to do the equivalent of building a flatpack house without the instructions? And then beat ourselves up internally when it turns out to be harder than expected? Or when you make mistakes
I'm thrilled to be interviewing fellow Irish person, Phil Martin , founder of Blanco Niño , to explore how an obsession with quality turned a burrito bar frustration into a multi-million-euro tortilla brand.... (cont'd b
This week, I am absolutely delighted to welcome Eoin Keenan , the founder of Goodrays , to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand space. I loved talking
If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you do remember to take t
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Brand Growth Heroes is hosted by Unknown Host. The show is categorised under business (entrepreneurship) and has published 130 episodes.
Brand Growth Heroes has published 130 episodes.
Brand Growth Heroes regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
Brand Growth Heroes is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Brand Growth Heroes hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Brand Growth Heroes average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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