Oct 27, 202635 minS13
What if the biggest opportunity for your consumer brand wasn't actually in the category you're competing in? In this episode of Brand Growth Heroes, I'm joined by former Premier League and international footballer...
About this Podcast:
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
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Contact path
Verified email
Booking probability
35%
Guest openness
Selective
80/100
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What is Brand Growth Heroes about?
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
What has Brand Growth Heroes covered recently?
Recent episodes include "The Turmeric Co. | Premier League Coaching in Brand Growth with Thomas Hal Robson-Kanu" (27 October 2026, 35 minutes), "Grubby D2C Plant-Based Meals | From Almost Failing to Scaling Profitably" (29 September 2026, 51 minutes), and "Denzel’s | Brand & Emotion is Build a £213M Opportunity in the Pet Category" (15 September 2026, 44 minutes).
How often does Brand Growth Heroes publish?
Brand Growth Heroes publishes roughly every two weeks, with episodes averaging 43 minutes across 135 episodes.
How hard is it to get booked on Brand Growth Heroes?
Booking probability for Brand Growth Heroes is 35%, and the host is rated Selective on guests. Brand Growth Heroes requires a Pod Score of 80 or higher. Brand Growth Heroes's contact route on record: verified email.
Who should pitch Brand Growth Heroes?
The strongest fits for Brand Growth Heroes are Marketing, Advertising & PR. Brand Growth Heroes has a business audience.
About the host
Brand Growth Heroes is a business podcast with 135 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 29, 202651 minS13Grubby - the award-winning plant-based meal kits and ready meals delivered to your door - went from a £23M valuation and rapid growth TO around 140 VC rejections, losses of more than £1m in a year and a point where the...
Sep 15, 202644 minS12Most pet brands sell function. Denzel’s Dog Treats built its challenger brand around something very different: Happiness!! In this conversation, I speak with founders James and Nathan about how they spotted an emotional...
Sep 2, 202641 minS12Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don’t yet understand the ingredient, retailers don’t know where to...
Aug 18, 202648 minS12In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million...
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Aug 5, 202632 minS12How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation with Phil...
Jul 21, 202630 minS12How should co-founders divide equity - and what happens to those shares if one person leaves? In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson , we unpack the ownership decisions that...
Jul 7, 202640 minS12Tampons in an Ice Cream Tub In this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, t he organic, sustainable period care brand turning one of the most shame-coded...
Jun 23, 202638 minS12We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applications are open...
Jun 9, 202651 minS12Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In fact, conventional...
May 26, 202636 minS12In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in terms of revenue...
May 12, 202642 minS12In this episode, I’m joined by digital strategist Sara Wilson, who coined the term “digital campfires” in Harvard Business Review, to explore why community is becoming one of the most important growth channels for CPG...
Apr 28, 202651 minS12In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transforming olive oil...
Episode #12
Female Founder Leadership Lessons | Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama
Apr 14, 202642 minS11Today, I’m joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know. Emma has done the full journey - Unilever, high-growth markets in Mexico, PizzaExpress...
Episode #11
Built Like a Media Brand: BOSH!’s Challenger Brand Playbook: Founders Henry Firth & Ian Theasby
Mar 31, 202639 minS11This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the UK. For founders...
Mar 17, 202638 minS11Want a deliciously sharp lesson in brand growth , category creation and how challenger brands can win by bringing new shoppers into tired categories rather than fighting for share at the bottom shelf? Then dive into the...
Mar 3, 202629 minS11What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years...
Episode #8
Stop Stealing Market Share & Create $100M Categories Instead with Category Pirate Eddie Yoon
Feb 17, 20261h 9mS11If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon. Eddie is one of the...
Feb 3, 20261h 2mS11Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes...
Episode #6
Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester, Co-Founder of OLIPOP
Jan 21, 202633 minS11David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand Growth Heroes to...
Recent guests
Recent guests on Brand Growth Heroes. Study who booked and why before you pitch.
A
Andrew Hunt
Director for the Center for Real Estate, INSTITUTE OF PRODUCTION and RECORDING
S
Susan Allen
Vice President for Finance and Administration, Georgia College & State University
L
Lisa King
Director of communications and external relations, Blessing Rieman College of Nursing & Health Sciences
S
Sara Wilson
coach, clinical hypnotherapist, author, and teacher, Laura Riding Jackson Foundation
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