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ShelfLife – The CPG Podcast
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businessentrepreneurship

ShelfLife – The CPG Podcast

Hosted by Phyllo · 🇺🇸 US · EN · 10 episodes

Where this show ranks

Audience Score
2
Niche
Episodes
10
Last ep.
12 days ago
Avg length
83m
Booking Probability™
37
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
15
Niche reach.
Virality (30d)
46
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Contact path
Verified email on file
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Guest openness
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Best topics to pitch
businessentrepreneurshipmarketing

About this podcast

Welcome to ShelfLife – The CPG Podcast, where we sit down with the builders, operators, and brand leaders shaping the future of consumer goods. Hosted by Shubham Tiwari and Akhil Bhiwal, ShelfLife explores what it actually takes to build, scale, and sustain winning CPG brands. Each episode dives deep into brand strategy, category growth, retail execution, revenue management, insights, innovation, and the growing impact of data and AI on modern brand building.If you’re a brand manager, category leader, insights professional, founder, or operator trying to grow a CPG business in a competitive, margin-pressured world, this podcast is for you.

businessentrepreneurshipmarketing

About the host

Phyllo hosts ShelfLife – The CPG Podcast, a business show with 10 episodes published.

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Recent episodes

Our AI reads these to draft pitches

How Naked Wines Built a $100M+ Business ft. Lisa McDowell

May 5, 20261h 15mEp. 11S1

In this episode of Shelf Life, we sit down with Lisa McDowell, Chief Growth Officer at Naked Wines, to unpack what it really takes to build a modern, community-driven brand in a challenging industry. From her journey acr

Show notes

How Beverage Brands Actually Scale (Lemon Perfect, Ex-Red Bull)

Apr 23, 20261h 20mEp. 10S1

🎙️ Welcome to Episode 10 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

Is Influencer Marketing Dying? Industry Expert Explains

Feb 23, 20261h 35mEp. 9S1

🎙️ Welcome to Episode 09 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

How Consumer Insights Drive Decisions Inside Top CPG Brands

Feb 11, 20261h 38mEp. 8S1

🎙️ Welcome to Episode 08 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

How Consumer Insights Drive Decisions Inside Top CPG Brands

Feb 1, 20261h 11mEp. 7S1

🎙️ Welcome to Episode 07 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

The CHOMPS Story: Protein in Sticks

Jan 14, 20261h 33mEp. 6S1

🎙️ Welcome to Episode 06 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

The Untold Story of Carbliss

Nov 23, 202556mEp. 4S1

🎙️ Welcome to Episode 04 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

The BuzzBallz Story ft. Merrilee Kick

Nov 6, 20251h 0mEp. 3S1

🎙️ Welcome to Episode 03 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

How Once Upon a Farm Redefined Kids’ Food

Oct 28, 20251h 27mEp. 2S1

🎙️ Welcome to Episode 02 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

The Greek Beauty Brand That Outsmarted the Industry

Oct 18, 20251h 46mEp. 1S1

🎙️ Welcome to Episode 01 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://

Show notes

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businessentrepreneurshipmarketing

Successful pitch examples

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Best industries to pitch ShelfLife – The CPG Podcast for

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Frequently asked questions

How do I pitch ShelfLife – The CPG Podcast as a podcast guest?

ShelfLife – The CPG Podcast has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.

Who is the host of ShelfLife – The CPG Podcast?

ShelfLife – The CPG Podcast is hosted by Phyllo. The show is categorised under business (entrepreneurship) and has published 10 episodes.

How many episodes does ShelfLife – The CPG Podcast have?

ShelfLife – The CPG Podcast has published 10 episodes.

What topics does ShelfLife – The CPG Podcast cover?

ShelfLife – The CPG Podcast regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.

Is it hard to get booked on ShelfLife – The CPG Podcast?

ShelfLife – The CPG Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is ShelfLife – The CPG Podcast currently accepting guest pitches?

ShelfLife – The CPG Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are ShelfLife – The CPG Podcast episodes?

Episodes of ShelfLife – The CPG Podcast average 83 minutes, giving guests a long-form format with plenty of time to expand on their expertise.

What guest credentials does ShelfLife – The CPG Podcast typically look for?

Our data rates ShelfLife – The CPG Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.

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