Loading…
Hosted by Braden Douglas · 🇺🇸 US · EN-US · 23 episodes
Established thought leaders with verified media credentials.
Hosted by Braden Douglas, one of North America’s top CPG growth strategists, this channel breaks down what it truly takes to build, scale, and protect a consumer brand today. With more than 25 years of experience working with brands like Procter & Gamble, Frito-Lay, Conagra, Lindt, and SunRype, Braden shares proven strategies from the front lines of CPG marketing.You’ll learn:• How to build brands that actually grow• How to grow from any brand stage whether startup or category leader• How to create strategy that drives revenue, not just awareness• How top CPG companies approach innovatio
Braden Douglas hosts CPG Brand Builders, a business show with 23 episodes published.
Everyone seems to have a different definition of marketing. Is it advertising? Branding? Social media? Promotions? Research? Sales? In this episode of CPG Brand Builders, Braden Douglas goes back to the fundamentals of e
How Gatorade Got People to Buy Something That Didn’t Exist How do you get customers to try a product they have never seen before? Gatorade offers one of the best lessons in CPG marketing. When Gatorade was created in 196
What do consumers really want from their kombucha? Kombucha has grown into a $1.5 billion category, growing 10-15% a year as more consumers move toward functional beverages that support gut health. In this episode, Brade
Most CPG categories already have dominant brands. Olive oil is different. Despite being a more than $3 billion category, olive oil has surprisingly low brand awareness, creating a rare opportunity for one brand to establ
What separates brands that continue to grow from those that struggle to stay relevant? In this episode of the CPG Brand Builders Podcast , Braden sits down with Jenny Van Dorf , Senior Director of Marketing at Del Sol Fo
Are you investing time and marketing dollars in the latest trends without seeing meaningful results? In this Brand Builders thought leadership session, Braden explains why many CPG brands struggle to generate growth when
The specialty coffee category is growing, but winning in grocery is far from guaranteed. In this episode of CPG Brand Builders, Braden sits down with Ben Miller, Director of Business Development and Market Expansion at L
What separates great leaders from everyone else? In this powerful conversation, Todd Mitchell joins Braden to share decades of wisdom gained from leading founder-led businesses, private equity-backed companies, and globa
What separates great leaders from everyone else? In this powerful conversation, Todd Mitchell joins Braden to share decades of wisdom gained from leading founder-led businesses, private equity-backed companies, and globa
Trade shows can make or break your brand. The right connections can lead to retail distribution, partnerships, and major growth. In this episode of CPG Brand Builders, Braden sits down with Shannon Peffley, Founder of CP
What actually makes food brands win in today’s competitive market? In this episode of CPG Brand Builders, Braden sits down with Nate Douglas, a seasoned food industry leader whose career has been dedicated to building an
Most companies are damaging their brand without realizing it. Brand architecture is one of the most important strategic decisions a business can make, yet it is consistently overlooked. The wrong structure creates brand
In this episode of CPG Brand Builders, Braden sits down with Sasha Bricel, Director of Marketing Services at Nature’s Path Foods, to discuss what it takes to build and scale purpose-driven CPG brands in today’s competiti
Braden sits down with Whitney Bembenick, a strategic revenue growth leader with more than 15 years of experience across CPG sales leadership, brand management, and innovation driven go to market strategy. In this episode
The grocery shelf is changing fast, and the brands adapting to these shifts are leading the way. In this episode, Braden breaks down the Top 5 CPG trends and what they mean for brands looking to grow in an increasingly c
Most brands treat agencies like vendors. The best brands treat them like growth partners. In this episode of CPG Brand Builders, Braden sits down with Josh Cairns, from Crew Marketing Partners, to break down what actuall
Lay’s is one of the most recognizable brands in the world, so why did they change their packaging now? In this episode, Braden breaks down the real strategy behind the Lay’s packaging refresh and what it signals for the
Why do most CPG brands fail at retail, while others scale into category leaders? In this episode of CPG Brand Builders, Braden sits down with Al Springer, a true pioneer in the CPG industry and Founder of The Touch Agenc
In this episode of CPG Brand Builders, Braden sits down with Gerald Schoenhoff, Chief Creative Officer and internationally recognized creative leader, to discuss what it takes to create award-winning marketing that drive
What does it really take to scale a better-for-you food brand in today’s competitive market? In this episode of CPG Brand Builders, Braden sits down with Patrick Higgins, President of Propel Natural Brands, to break down
Ben Miller
executive vice president of regulatory and scientific affairs · Dairy Farmers of Wisconsin
1 appearance on this show
Shannon Peffley
CPG Xperience
1 appearance on this show
Sasha Bricel
Nature’s Path Foods
1 appearance on this show
Josh Cairns
Crew Marketing Partners
1 appearance on this show
Al Springer
The Touch Agency
1 appearance on this show
Patrick Higgins
Propel Natural Brands
1 appearance on this show
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
To pitch CPG Brand Builders, visit https://podcasters.spotify.com/pod/show/christine-cairns for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
CPG Brand Builders is hosted by Braden Douglas. The show is categorised under business (marketing) and has published 23 episodes.
CPG Brand Builders has published 23 episodes.
CPG Brand Builders regularly covers business, marketing. It sits in the business category, with a marketing focus.
CPG Brand Builders is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
CPG Brand Builders hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of CPG Brand Builders average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates CPG Brand Builders's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched yesterday.