Hosted by Unknown Host · 🇺🇸 US · EN · 188 episodes
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Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foods, about food business sales strategy. Clint has a unique perspective and useful tips about working with buyers, brokers, distributors and more.Focusing on cohesive, compelling, and consistent food branding and sales will help you build a business you love and make meaningful connections with your ideal audience, team, buyers, suppliers, influencers, and investors. The Food Business Marketing Podcast (formally known as the Real Food Brands Marketing Podcast) answers critical food business strategy questions that will help food entrepreneurs take a brand-first approach, including these Top
Unknown Host hosts Food Business Marketing Podcast – Brand Strategy Decisions for Strategic Growth, a business show with 188 episodes published.
Have you ever finished strategy work, felt excited… and then thought, "Okay, but now what?" Your brand strategy being done isn't the finish line. It's the starting line. In this episode, Katie Mleziva (Real Food Brands)
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What makes you trust a brand? It's usually not one big thing. It's the repeated experience of seeing a brand show up consistently over time — through the packaging, product, messaging, the customer experience, the team,
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If your brand is trying to communicate everything, people may remember nothing. In this episode, Katie Mleziva (realfoodbrands.com) and Clint Matthews (startrightfoods.com) talk about the power of focus — and why strong
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Too many choices (or unclear choices) can create friction for people to make a decision. So, the brands that win are often the ones that make decisions feel easier. Sometimes being clear and easy to choose means knowing
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You might be a good listener, but are you a strategic listener? In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) explore how to use listening as a strategic tool—not to collect mor
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What does success actually look like for you—and are you building your food business around it? If you haven't clearly defined your own version of success, it's easy to end up chasing someone else's without even realizin
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How preparedness, alignment, awareness, and resilience lead to luck. It's easy to look at other brands and assume they just got lucky. They met the right person. They were in the right place. They caught the right opport
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Most food business owners think of their brand as a marketing tool, but what if it's actually one of your most valuable business assets? IT IS! In this episode, Katie Mleziva (Real Food Brands) shares highlights from a r
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Flax 4 Life is a 25-year-old brand that has adapted to changing consumer needs and market realities, while staying grounded in the core of what the brand stands for...and I'm slightly obsessed with their blueberry flax m
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Most strong brands don't start with random ideas—they start with understanding a real need. ➡️➡️➡️ This is episode 2 of 3 in our Expo West follow-up series. We're releasing a new episode each day—so check back tomorrow!
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You can have a brand that looks great and tastes great...and still feel like something isn't clicking. Whether in-store or online, people only give you a few seconds to win them over. That means people need to be able to
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What does it look like to start and grow a CPG brand in real time? In this first episode in the "Expo West Conversation Compilation Series", Katie and Clint share three conversations with founders Katie connected with th
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This conversation isn't just about being "calm"—it's about training yourself to deliver when it matters most...a true business advantage! In this episode, Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Fo
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Most people are talking about products...we're talking about building brands that stand out! Expo West is known for trend spotting—new ingredients, bold flavors, celebrity-backed brands, and the latest functional claims.
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Whether you're walking the floor or standing behind a booth, the brands that get the most out of trade shows aren't always the ones having the most conversations — they're the ones making the right conversations count. W
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Unexpected change is actually expected at some point, right? And with a strong strategy in place, you can lean into your leadership role to stay on course - or get on an even better course if the right opportunity presen
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Operations is a key part of building your brand. It's how you deliver consistently. And consistency builds trust — with consumers, retailers, distributors, and partners. In fact, Operations can become a true competitive
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As your business grows and evolves, success can quietly create blind spots. Processes that once worked just fine may no longer fit the size or complexity of the business. Places where processes are missing can become hid
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Real-world examples of testing, learning, and evolving your brand as you create smart growth plans. Moving to the next level, e.g. from farmers markets into retail or expanding into a new channel, can bring up a lot of q
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Food Business Marketing Podcast – Brand Strategy Decisions for Strategic Growth is hosted by Unknown Host. The show is categorised under business (entrepreneurship) and has published 188 episodes.
Food Business Marketing Podcast – Brand Strategy Decisions for Strategic Growth has published 188 episodes.
Food Business Marketing Podcast – Brand Strategy Decisions for Strategic Growth regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
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