Hosted by Bethany Archer · 🇺🇸 US · EN · 11 episodes
Established thought leaders with verified media credentials.
On Your Terms: Marketing Local Food is the go-to podcast for cottage bakers, food truck owners, and farmers market vendors who want to grow their local food business without the marketing overwhelm. Hosted by Bethany Archer, a former six-figure digital business owner turned cottage baker, each episode delivers digital marketing strategies that actually work for local food businesses - from getting found on Google and building email lists to using AI tools and creating sustainable growth. Whether you're just starting out or ready to scale, you'll get real talk, actionable advice, and the encouragement to build a profitable food business on your terms.
Bethany Archer hosts On Your Terms: Marketing Local Food, a business show with 11 episodes published.
Bethany goes on a rant, once again. Because why are we letting people tell us what we are and are not capable of? Listen up: when someone tells you that you can't build your food business - that it's too risky, too satur
What's the most expensive ingredient in your food business? It's not your flour, your fuel, or your market fees... it's your time. And most owners aren't accounting for it. In this episode, Bethany breaks down "profit pe
AI logos can be tempting... they are fun to make and kinda cool. BUT - you probably don't want to actually USE one. If you do, this episode is about why that might be working against you (and it has nothing to do with th
What Email Marketing Actually Is (It's Not Your Gmail) If you've been keeping a spreadsheet of customer emails and BCC-ing everyone when you have something to announce - this episode is for you. And don't worry, you're n
Everybody's talking about AI. But there's one thing I haven't heard anybody say yet, and it's been living in my head for weeks... so now we're gonna talk about it. Every time technology is supposed to make our lives easi
You're working harder than you ever have. So why does it feel like your business isn't actually going anywhere? In this episode, Bethany breaks down one of the most invisible but devastating traps food business owners fa
If someone searches for what you sell in your area right now - would you come up? In this episode we're talking about why being findable online is one of the most important things you can do for your local food business
If the thought of email marketing makes you feel a little gross inside, this episode is for you. The good news? If you're worried about being annoying to your customers, that's actually proof you wouldn't be. People who
Are you coming home from market day with more food than you left with? You're not alone. And it's probably not your food that's the problem. In this episode, we're breaking down the 4 real reasons local food businesses k
Welcome to On Your Terms: Marketing Local Food! I'm Bethany Archer - former six-figure digital business owner turned cottage baker - and I'm here to teach you the digital marketing strategies that actually work for local
Welcome to On Your Terms: Marketing Local Food: the podcast for cottage bakers, food truck operators, farmstand vendors, and local food producers who are ready to stop winging it and start building a business that actual
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
On Your Terms: Marketing Local Food has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
On Your Terms: Marketing Local Food is hosted by Bethany Archer. The show is categorised under business (marketing) and has published 11 episodes.
On Your Terms: Marketing Local Food has published 11 episodes.
On Your Terms: Marketing Local Food regularly covers business, marketing, arts. It sits in the business category, with a marketing focus.
On Your Terms: Marketing Local Food is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
On Your Terms: Marketing Local Food hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of On Your Terms: Marketing Local Food average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates On Your Terms: Marketing Local Food's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 7 days ago.