The Brandstanding Podcast is your go-to guide for building a powerful, standout brand. Hosted by branding expert Brian Halley, each episode offers practical tips, inspiring stories, and strategic advice to help you create a thriving business. Whether you’re a startup founder or an established entrepreneur, tune in to learn how brand strategy can elevate your business, connect with your audience, and leave a lasting impact.
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Contact path
Verified email
Booking probability
19%
Guest openness
Selective
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Signup to Generate a PitchThe Brandstanding Podcast is your go-to guide for building a powerful, standout brand. Hosted by branding expert Brian Halley, each episode offers practical tips, inspiring stories, and strategic advice to help you create a thriving business.
Brandstanding is hosted by Brian Halley. The show has published 16 episodes to date.
Recent episodes include "Episode 16 - Fonts & Typography Matter In Branding" (12 March 2025, 26 minutes), "Episode 15 - The Power of Color in Branding" (6 March 2025, 36 minutes), and "Episode 14 - Moving Into The Brand Identity" (26 February 2025, 17 minutes).
Brandstanding publishes roughly weekly, with episodes averaging 38 minutes across 16 episodes.
Booking probability for Brandstanding is 19%, and the host is rated Selective on guests. Brandstanding requires a Pod Score of 80 or higher. Brandstanding's contact route on record: verified email.
The strongest fits for Brandstanding are Marketing, Advertising & PR. Brandstanding has a business audience.
Brian Halley hosts Brandstanding, a business podcast with 16 episodes published.
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Brandstanding
<p>Fonts are more than just letters—they shape how people perceive your brand! In this episode of The Brandstanding Podcast, Brian and Emily Halley explore the fascinating world of typography. Learn how different font...
Brandstanding
<p>Color is more than just decoration—it’s a brand’s silent ambassador. In this episode of The Brandstanding Podcast, Brian and Emily Halley dive deep into the psychology of color and how it shapes brand...
Brandstanding
<p>In this episode of The Brandstanding Podcast, Brian and Emily Halley transition from the Message Phase to the Identity Phase of branding. They recap the four pillars—Purpose, Position, Promise, and Personality—and...
Brandstanding
<p>Episode 13 – What’s in a Name? How to Choose the Perfect Brand Name</p><p>Your brand name is the first impression your business makes—so how do you choose the right one? In this special bonus episode of The...
Brandstanding
<p>Episode 12 – Pulling Your Messaging Together</p><p>In this episode ofThe Brandstanding Podcast, hosts Brian and Emily Halley tie together all the key branding concepts covered so far—Purpose, Positioning, Promise...
<p>In this episode, we explore three powerful archetypes—the Caregiver, the Ruler, and the Creator—each shaping the way we nurture, lead, and innovate.</p> <p>🔹 The Caregiver embodies compassion and selflessness...
<p>In this episode, we continue our exploration of the 12 archetypes, diving into the Lover, Everyman, and Jester archetypes. While these characters are vastly different, they all share the common goal of connecting...
<p>In this episode, we dive into the fascinating world of brand archetypes, focusing on three powerful characters: the Hero, the Outlaw, and the Magician. Inspired by Margaret Mark and Carol S. Pearson’s book The Hero...
<p>Welcome to The Brandstanding Podcast! In this episode, hosts Brian and Emily Halley delve into the first three archetypes in their series on brand personality: the Innocent, the Explorer, and the Sage. Learn how...
Brandstanding
<p>In this episode of Brandstanding, hosts Brian Halley and Emily dive into one of the most exciting and often overlooked pillars of brand strategy: Brand Personality. They explore how defining a brand's...
Brandstanding
<p>In Episode 6 of Brandstanding, hosts Brian and Emily Halley dive into the significance of a brand promise—a company's commitment to delivering on customer expectations every time, fostering trust and loyalty. The...
Brandstanding
<p>In this episode, we continue exploring the critical topic of brand positioning—helping you stand out in a competitive market. You'll learn how to conduct a SWOT analysis to identify your brand’s strengths...
Brandstanding
<p>In Episode 4 of our podcast, we dive into the critical concept of Brand Positioning, exploring how businesses can carve out a unique space in a crowded market. We discuss why positioning matters, how it helps...
Brandstanding
<p>In this episode, we explore the first pillar of the Messaging Phase: Brand Purpose. Learn why defining your "why" is critical for standing out in a crowded market, building authentic customer relationships, and...
Brandstanding
<p>In this episode of Brandstanding, hosts Brian and Emily Halley dive into a common myth about branding: the misconception that a logo is all you need to complete your brand. Together, they unpack the true essence of...
Episode #1
<p>In this inaugural episode of the Brandstanding podcast, hosts Brian and Emily Halley introduce themselves, share personal anecdotes, and discuss the core principles of branding. They explore the importance of brand...
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