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Evidence Talks

Hosted by The Market Research Society (MRS) · business · EN-US

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About this Podcast:

Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence. www.mrs.org.uk

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

19%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Evidence Talks

What is Evidence Talks about?

Evidence Talks is a series of 30-minute podcasts produced by the Market Research Society (MRS) that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence.

Who hosts Evidence Talks?

Evidence Talks is hosted by The Market Research Society (MRS). The show has published 12 episodes to date.

What has Evidence Talks covered recently?

Recent episodes include "Open Windows: Exploring client side EDI guidelines" (5 March 2025, 31 minutes), "Open Windows: talking inclusion with Sabrina Trinquetel" (14 January 2025, 30 minutes), and "Open Windows: talking inclusion with Georgie White, Holland & Barrett" (12 December 2024, 27 minutes).

How often does Evidence Talks publish?

Evidence Talks publishes roughly monthly, with episodes averaging 31 minutes across 12 episodes.

How hard is it to get booked on Evidence Talks?

Booking probability for Evidence Talks is 19%, and the host is rated Selective on guests. Evidence Talks requires a Pod Score of 80 or higher. Evidence Talks's contact route on record: verified email.

Who should pitch Evidence Talks?

The strongest fits for Evidence Talks are Business & Management Consulting and Photography, Polling & Other Services. Evidence Talks has a business audience.

About the host

The Market Research Society (MRS) hosts Evidence Talks, a business podcast with 12 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Evidence Talks

    Open Windows: Exploring client side EDI guidelines

    Mar 5, 202531 minS0

    <p>Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. </p><p>The guidance under discussion is available...

  • Evidence Talks

    Open Windows: talking inclusion with Sabrina Trinquetel

    Jan 14, 202530 minS0

    <h1>Sabrina Trinquetel, Co-Chair MRS Pride and Member of MRS EDI Council talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her. </h1><h1><br/></h1><p><br/><br/></p><p><br/></p>

  • Evidence Talks

    Open Windows: talking inclusion with Georgie White, Holland & Barrett

    Dec 12, 202427 minS0

    <p>Georgie White, Chief Customer Officer at Holland & Barrett talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her organisation.</p>

  • Evidence Talks

    Open Windows: talking inclusion with Kantar's Megan Cross

    Oct 25, 202430 minS0

    <p> In the fourth episode of the Open Windows podcast, <b>Megan Cross</b>, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge...

  • Evidence Talks

    AI: Adoption and Integration - Where are we now?

    Oct 23, 202442 minS0

    <p>Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.</p>Why are clients approaching generative AI with...

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  • Evidence Talks

    Open Windows: With Josephine Hansom, Savanta

    Jun 18, 202431 minS0

    <p>Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. <br/><br/>Talking to Dr Mark Thorpe, Board Director, Truth</p>

  • Evidence Talks

    Open Windows: Opinium - what the MRS Inclusion Pledge means to us

    Jun 3, 202427 minS0

    <p>Podcast two in the series looking at EDI in the research and insight sector.<br/><br/>With <b>James Endersby</b>, CEO & Partner, Opinium and <b>Priya Minas</b>, Associate Director, Opinium</p><p>Talking to Dr Mark...

  • Evidence Talks

    Synthetic data and artificial respondents - do we need humans at all?

    May 29, 202435 minS0

    <p>In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data.</p><p>But what do we mean by synthetic data? Are we just talking about filling gaps and...

  • Evidence Talks

    Open Windows: Research, Insight & EDI

    Apr 24, 202425 minS0

    <p>‘To be a window on the world we must reflect the world.’ <b>Jane Frost CBE, CEO of MRS<br/></b><br/>What does being an MRS Inclusion Pledge signatory mean? <br/><br/>Hear from Jane Frost, CEO of MRS and Mark Thorpe...

  • Evidence Talks

    Is consolidation good for everyone?

    Jan 24, 202032 minS0

    <p>Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone...

  • Evidence Talks

    LGBTQ+ in the workplace - what every company needs to hear

    Oct 8, 201929 minS0

    <p>Today we're talking about representation and inclusion. <br/><br/>Insight professionals are here to discover the truth and are in a unique position to increase understanding and amplify all voices within society –...

  • Evidence Talks

    Faking it - can we trust social media data?

    Jun 17, 201930 minS0

    <p>Social media research is an important source of insight for most organisations today. But fake profiles, fake sentiment and fake data is a growing problem. This podcast gets to the heart of how data analysis and...

Recent guests

Recent guests on Evidence Talks. Study who booked and why before you pitch.

C

Clare Woodward

BT

N

Nicole Smyth

Holland & Barrett

M

Megan Cross

Kantar

J

Josephine Hansom

Savanta

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